BY- ROHIT KUMAR
Bachelor of business studies(2nd year)
Roll no.- 2063
College-Keshav Mahavidyalaya (du)
Ford Motor Company (also known as simply Ford) is an
American multinational automaker headquartered in Dearborn, Michigan, a
suburb of Detroit.
It was founded by Henry Ford and incorporated on June 16, 1903.
The company sells automobiles and commercial vehicles under the Ford brand
and luxury cars under the Lincoln brand.
In the past it has also produced heavy trucks, tractors and automotive
Ford owns small stakes in Mazda of Japan and Aston Martin of the United
It is listed on the New York Stock Exchange and is controlled by the Ford family,
although they have minority ownership.
Business Insider recognized Ford Motor Company as one of the world’s top-ten
For the first time, Ford has published the market research upon which they are
crafting this brand leadership success. Their view for winning brand leadership is
based upon this analysis
Ford is now a leader in innovation in the automobile industry right next to BMW.
Energy efficient effort, future safety feature and technology advancement are all
what makes ford , ford; however, the car are not all that have made ford a global
enterprise it is today .
Its research and advancement in safety and energy savings features are genuine
"We are a global family with a proud
heritage passionately committed to
providing personal mobility for people
around the world."
“People working together as a lean, global enterprise for automotive leadership , as
measured by: Customer, Employee, Dealer, Investor, Supplier, Union/Council and community
Aggressively restructure to operate profitability at the current demand and changing
Accelerate development of new product our customer want the value
Finance our plan and improve our balance sheet
Work together effectively as one team
“An Exciting viable Ford delivering profitable growth for all”
STRATEGIC FOCUS OR PLANS
Ford functional and technical excellence
Demonstrate and build functional and technical excellence
Ensure process discipline
Have a continuous improvement philosophy and practice
OWN WORKING TOGETHER
Believe in skill and motivated people working together
Include everyone; respect, listen to, help and appreciate other
Build strong relationship; be a team player , develop ourselves and others
Communicate clearly concisely and candidly
ROLE MODELS FORD VALUES
Show initiative, courage, integrity and good corporate citizenship
Improve quality, safety and sustainability
Have a can do, find a way attitude and emotional resilience
Enjoy the journey and each other; have fun -never at others expense
Deal positively with our business relatives; develop compelling and comprehensive
plans, while keeping an enterprise view
Set high expectation and inspire others
Make sound decision using facts and data
Hold ourselves and other responsible and accountable for delivering results and
satisfying our customers
Retain spot as global market leader with over 100 plants and 280,000 employees
Sustain profitability and rank as no.1 US auto company
Introduce 2013 hybrid edge into Chinese European and US markets
Enter and increase manufacturing in India to lower plant costs
Build efficiency through better logistics, distribution and control
Build awareness and increase sales of all Ford Hybrid Automobiles
Increase market share FROM 16.7% of the market to 20% by 2013
By 2013 ford hybrid sales should increase over 100%; in 2009 Ford hybrid
sales increased 73%
Sustain 50% increase of new car sales through 2013
Push industry hybrid sales to 10% annually
Ford hybrid Edge & Fusion to see sales of 100,000 vehicle in each market by
Provide high quality automobiles for average middle class citizen in the
Satisfy each customer’s need and demand with right car and safety features
Continue to invest in safety features and environmental benefits
Deliver end products to consumer quicker by improving the distribution and
manufacturing system through implementing RFID and other technologies
1) over a century of experience of
the parent company FORD
2) very attractive pricing..price starts
at 5.59 lacs
3) sleek design ,loaded with features.
4) Fuel efficient engine .
tarnished reputation recently 972
units of ecosport diesel recalled in
2)new product launch.
3)extensive network of dealership
2)increasing fuel prices
30 year old professional with an extended family-
a 30 year old professional with an extended family, leading a life which is both
busy, contemporary and one that requires him or her to both work hard & play
Target women buyer in India with automatic variant –
The car is also launched in an automatic variant which would free women from
the gear changing hassles.
Mostly focus on Tier 2 and tier 3 cities
Global climate change bringing pressure to automotive industry to make right
decisions in emission level targets ,R&D and manufacturing
Market demands for a car that is
•Low in prices
•Even more better if it gives a look of a SUV
Today Customers has many choices than before
Advances in digital Technology have widened the product development .
Maruti Suzuki which has captured more than 40% of market share and has build its
loyalty for years . Maruti Suzuki Ertiga gives really a very tough competition to eco
sport. Even Renault Duster Gives it a very tough competition which has been
launched last year and has really shown very good results, Also faces competition
from Mahindra &Mahindra Quanto which is too a successful compact SUV.
If we see today's market share that has been captured maximum by middle
class people group who want car in budget between Rs 5lakhs To 10 Lakhs so
therefore Eco Sport is a perfect car that comes up in this range
Rising fuel prices have forced consumers to take a fuel efficient car
Analyze price situation
Select pricing strategy
Determine price and policies
Placement strategy:- Dealership should be placed in areas that are easily
accessible and recognizable to interested customer
American Brand name
Benefits of SUV
Equipped with sophisticated safety system
Use of the precise staff and community
Staffing the office with experts on the cultural rules, regulation, and customs on the
countries that we would like to expand to
Staff should have the appropriate interpersonal skill, attitude and service knowledge
to provide the service that consumer praying for.
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