The Implicit Web
  It’s closer than you think

      Rajeev Purnaiya


         Record, Retrieve & Analyse Your Web
      ...
What is it?
      • Implicit Web - term
        coined in 2007
      • “Synthesis of personal
        information gleaned
...
What is it?
      • Implicit Web - term
        coined in 2007
      • “Synthesis of personal
        information gleaned
...
Where is it?

        The Implicit Web is
       everywhere you go.
Is it Web 2.0?
       Web 2.0 allowed users to
       explicitly interact with web
                  content.

           ...
Is it Web 2.0?
       Web 2.0 allowed users to
       explicitly interact with web
                  content.

           ...
Is it Web 2.0?
        The Implicit Web is
             different.

         Click stream data
          Attention data
  ...
Is it Web 2.0?
                             The Implicit Web is different.
                         Explicit              ...
It is important because...

               Explicit Information



               Implicit Information
Benefits
    “...the implicit web is all
    about the value that will
   accrue to an Internet user
   when their every ac...
Benefits
   Control information
   overload
   Personalisation
   Contextual
   recommendations
   Immersive experience
Example
           Amazon
       Recommendation
     algorithms based on
    books or products you
        browse through
Example



      Last.fm
Recommends music
based on what you
   already like
Challenges
mobile device         IE
                                  data
                             on mobile device
 ...
Challenges
   Amazon
               blogs posted
                                    Flickr
                              ...
Challenges
              Privacy
           Transparency
      User control at all times
              Opt-in
    Standard...
Overlap
      Implicit Web

      Semantic Web

     Data Portability

          Web 3.0
Sources
[1] Wikipedia
[2] “Five Themes From Defrag Conference” Sean Ammirati, ReadWriteWeb
[3] “Theme: The Implicit Web”, ...
Further Interest?
           http://defragcon.com
    Defrag explores the intersection of topics like:
                 • ...
Summary

The Implicit Web infers intent from attention
Finally...
  Thank you
      for
your attention.
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The Implicit Web

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The Implicit Web

  1. 1. The Implicit Web It’s closer than you think Rajeev Purnaiya Record, Retrieve & Analyse Your Web www.hooeey.com
  2. 2. What is it? • Implicit Web - term coined in 2007 • “Synthesis of personal information gleaned from the internet into a single coherent picture of user behaviour” 1
  3. 3. What is it? • Implicit Web - term coined in 2007 • “Synthesis of personal information gleaned from the internet into a single coherent picture of user behaviour” 1 1 Wikipedia
  4. 4. Where is it? The Implicit Web is everywhere you go.
  5. 5. Is it Web 2.0? Web 2.0 allowed users to explicitly interact with web content. Tagging Rating Creating profiles Listing Mapping ...
  6. 6. Is it Web 2.0? Web 2.0 allowed users to explicitly interact with web content. Tagging Rating Creating profiles Listing Mapping ...
  7. 7. Is it Web 2.0? The Implicit Web is different. Click stream data Attention data Location tracking ...
  8. 8. Is it Web 2.0? The Implicit Web is different. Explicit Implicit “above-the-flow” “in-the-flow” 1. bookmarking and tagging 1. links followed 2. blog posting and commenting 2. videos seen, music listened to 3. rating and reviewing 3. feeds read 4. buying 4. places visited 5. IM 5. events attended 6. emails 6. browser history 7. documents 1. “Transparent Office” Michael Idinopulos 2. “Attention Economy (III)”, WorkingCogs
  9. 9. It is important because... Explicit Information Implicit Information
  10. 10. Benefits “...the implicit web is all about the value that will accrue to an Internet user when their every action is tracked, recorded, and used to provide value back to that user.” --Fred Wilson VC, Union Square Ventures
  11. 11. Benefits Control information overload Personalisation Contextual recommendations Immersive experience
  12. 12. Example Amazon Recommendation algorithms based on books or products you browse through
  13. 13. Example Last.fm Recommends music based on what you already like
  14. 14. Challenges mobile device IE data on mobile device Data Silos work PC At user end FireFox documents on PC home PC mobile browser documents online user
  15. 15. Challenges Amazon blogs posted Flickr pages browsed Data Silos (books bought) (pictures uploaded) At web sites Netflix Tivo iTunes ... (movies seen) (shows watched) (music heard) FB profile LinkedIn profile YouTube ... (videos uploaded) user
  16. 16. Challenges Privacy Transparency User control at all times Opt-in Standards based certifying authority
  17. 17. Overlap Implicit Web Semantic Web Data Portability Web 3.0
  18. 18. Sources [1] Wikipedia [2] “Five Themes From Defrag Conference” Sean Ammirati, ReadWriteWeb [3] “Theme: The Implicit Web”, Foundry Group Blog [4] “Implicit Web: a brief introduction”, Yihong-Ding, Web 2.0 Explorer [5] “The Implicit Web: Last.fm, Amazon, Google, Attention Trust”, Alex Iskold, ReadWriteWeb [6] “The Implicit Web”, Josh Kopelman, Redeye VC [7] “2007: The Implicit Web”, Fred Wilson, A VC: Musings of a VC in NYC [8] “Explaining my fondness for explicit content”, Andrew MacAfee, http://blog.hbs.edu/faculty/amcafee/index.php/ faculty_amcafee_v3/why_not_widen_the_flow“ [10] “Attention Economy (I), (II), (III), (IV)”, WorkingCogs, www.workingcogs.com [11] “Transparent Office”, Michael Idinopulos, http://michaeli.typepad.com/my_weblog/2007/12/in-the-flow-and.html [12] “Web 3.0 - The Semantic, Implicit, Mobile or Distributed Web?”, Jonas Bolinder, http://impl.emented.com/ 2008/04/20/web-30-the-semantic-implicit-mobile-or-distributed-web/ [13] “MySportsnet.ca and the Implicit Web”, Colin Smillie, One Degree, http://www.onedegree.ca/2007/06/ mysportsnetca-a.html [14] “Implicit Web Philately”, Pete Warden, http://petewarden.typepad.com/searchbrowser/2007/10/implicit-web- ph.html [15] “Privacy and the implicit web”, Pete Warden, http://petewarden.typepad.com/searchbrowser/2007/10/privacy- and-the.html [16]”Privacy and Personalization: From Clickstream to Targeted Advertising”, Alex Iskold, http:// www.readwriteweb.com/archives/privacy_and_personalization.php
  19. 19. Further Interest? http://defragcon.com Defrag explores the intersection of topics like: • Enterprise 2.0 • Online Collaboration • The Implicit Web • Collective Intelligence • The Semantic Web • Mash-ups • Social Networking in the Enterprise • Next-level Discovery
  20. 20. Summary The Implicit Web infers intent from attention
  21. 21. Finally... Thank you for your attention.

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