Urban renewal within the economical downturn


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Urban renewal, seen from the creative economy, in time of economical downturn.

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Urban renewal within the economical downturn

  1. 1. 08.01.2013 Creative urban development in a period of economic downturn Rene Kooyman 9 Jan 2013Crisis? What crisis ?Edna dos Santos-Duisenberg: Globalized wreckage financial Markets Systemic failures S i f il Rampant speculation Consequent lack of values Degradation of our ecosystem The deterioration of our living standards g The escalation of unemployment Mounting social pressures 1
  2. 2. 08.01.2013 After The CrunchCreative Career Stories  Creative graduates stay connected with their peers: for creating opportunities, for critique, for combating the isolation, and for finding work  Collaboration crucially provides opportunities: discuss work and, seek feedback  Graduates value working with others and joining together to share costs or show work collectively  W d of mouth and active networking are crucial f j b Word f h d i ki i l for job seeking, as opposed to job advertisements  Five to seven years after graduation, creative graduates continue to engage mainly in work related to their discipline. CURE-WEB.EUCareer dynamics: Portfolio workingand self employment Portfolio careers and self-employment dominate p g Graduates take on responsibilities in management senior roles, not always matched by higher pay Creative graduates sacrifice financial reward for the personal satisfaction derived from creativity Working to high standards, making new work, rising to new challenges, learning new skills, recognition by pee s a d c e t sat s act o a e important, as peers and client satisfaction are po ta t, well as facilitating creativity in others main barriers to career progression: financial, lack of contacts and relevant experience Creative Career Stories, London 2010 2
  3. 3. 08.01.2013Development of creativecareers Key career facilitators: a strong work ethic, resourcefulness, resourcefulness and good industry contacts to inspire, support and collaborate peers Freelance and short contract work is very common Work placements and industry experience are important for careers and significant for gaining experience and building work contactsAdapting to the recessionFrequent job changes and undertake unpaid work: to gain experience, skills and insight experience this can cause considerable hardship the economic downturn has had an impact on incomes and on growing creative ventures graduates experiencing pay cuts, redundancy and increased competition they are, however, adaptable and inventive in exploring new markets and clients The urban context crucial 3
  4. 4. 08.01.2013 the ‘Cultural Turn’ in Urban Planning To major devlopments: a. Globalisation b. The ‘new’economy The arts – cultural resources, amenities and facilities – have turned i i b into strategic urban assetsContext What Arts and Culture can doRestructuring of the • strategic significance intellectual property-business community based cultural and creative (content) industries ・ new marketing and branding for existing/traditional businesses.Importance of: ・ personal/career location decisionsquality of life and ・ business location decisionsquality of place ・ inward investment decisionsin location decisionsReduction of ‘suburban ・ downtown areas more attractive for workflight’ and residence ・ Enhance evening economy/24 hour eco • Encourage renovation of industrial/heritage/historical districts ・ develop human and social capital – skills, trusts, reciprocity, networks ・ create busier and safer streets through animation and related strategies 4
  5. 5. 08.01.2013 What Arts and Culture can doCity-regions – not just local/regional identity and ‘brand’ oflocalities product(s) (Barcelona/Catalunya)Need for highly skilled Attract highly skilled, high value-added, andworkforce knowledge intensive workers.The digital imperative: ・ Create, exploit and disseminate the ‘content’for infrastructure and of the cultural and creative industries.content ・ Establish a distinctive brand and niche for the urban area/city-region ・ Create synergies between ‘art’ and ‘tech’Importance of clusters ・ Create urban ‘critical mass’ and venues forand networks creative networking. ・ Create ‘non-functional’ and informal non functional networks ・ Bring together creators, producers, consumers, and investors to develop the industry base and market. Towards Cultural Planning  Cultural resources are taken seriously in planning frameworks  Strategic: part of a larger strategy for urban and community development  Integral: folk, work, place  Planning: predict, plan, invest, steering resources  Responsive and comprehensive in its scope 5
  6. 6. 08.01.2013 Florida’s T’sBothsoft andhardlocationfactors Brugge: cultural heritage Empty shopping street not viable Now: • pop-up shop • courses • vernacular design 6
  7. 7. 08.01.2013Colchester UK  Hidden Kiosk  This One Wall  First site http://www.flickr.com//photos/creativecoop/sets /72157627604513355/show/ 7
  8. 8. 08.01.2013Lille Metropole: ImaginariumBeyond the crisis: Building Trust ! (Re)define / create your identity Create a sustainable corporate story Five criteria:  Relevant  Realistic  Open dialogue (responsive)  Sustainable  Trustworthy 8
  9. 9. 08.01.2013rkooyman@rkooyman.com 9