Area Development in Times of Crisis.

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Presentation Salo, Finland. Urban Renewal Congres.

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Area Development in Times of Crisis.

  1. 1. Rene KOOYMAN 5/17/2013rkooyman.com 1AREA DEVELOPMENTIN TIMES OF CRISIStour d’horizonRene KOOYMANHKUMay 2013SaloFi l d 17‐5‐2013 1Utrecht School of the Arts HKUFinland EUROPE IN TIMES OF CRISISSignificant developments: Urbanisation From Industry to Knowledge Absence of growth ‘Old School’ no longer applies: innovation Small and Medium Enterprises (SMEs) of strategicvalue17‐5‐2013 2value The economical force of the Cultural and Creative Industries (CCIs)
  2. 2. Rene KOOYMAN 5/17/2013rkooyman.com 2CCIS AS KEY STRATEGIC FACTOR CCIs drivers of economical growth (UNCTAD) Drivers of innovation: driving innovative processes i   li iinto realisation CCIs at the core of cultural and industrial networks CCIs and Technological change/digitisation two‐way process CCIs spill‐over: Corporate Esthetics, Identity and 17‐5‐2013 3Branding Cultural and Creative Content as  a relative autonomous, independent economical factorCCIS: THE ENTREPRENEURIAL DIMENSION17‐5‐2013 4
  3. 3. Rene KOOYMAN 5/17/2013rkooyman.com 3CCI: SIZE ENTERPRISE17‐5‐2013 5ENTREPRENEURIAL BEHAVIOUR:THE CREATION OF ECONOMIC, SOCIAL AND CULTURAL VALUE cultural fabric of the Creative Industry thrives on numerous small initiatives high share of freelancers and very small companies multiple job‐holdings; combined sources of income new type of employer is emerging; the yp p y g g;‘entrepreneurial individual’ no longer fits into typical patterns of full‐time professions (EU job potential)
  4. 4. Rene KOOYMAN 5/17/2013rkooyman.com 4BUSINESS CATEGORIES• Artisan – Designer driven by aesthetic  motivation• Solo – Individual designer focused on growthC i  P hi     i   l• Creative Partnership – two creative people• Designer and Business Partner – One creative and one business partner• Designer and Licensing Partner – Designer under royalty contract• Designer and Manufacturer – Designer in contractual 17‐5‐2013 7g gagreement with manufacturer• Partnership with Investor – Designer in partnership with a formal investor NESTA 2008SPATIAL COMPONENTS: METROPOLIS AND DECAY From Industry to KnowledgeKnowledge17‐5‐2013 8
  5. 5. Rene KOOYMAN 5/17/2013rkooyman.com 5THE URBAN DIMENSION Territorial approach: zoning Diversified cultural environments (Jacobs)Diversified cultural environments (Jacobs) Social integration/identification (‘belonging’) and distinction (Bourdieu/Florida) Integrated approach: Physical: bricks and mortar Social17‐5‐2013 9 Social Infrastructure: networking Conceptualisation /re‐evaluationMajor Stakeholders in Urban DevelopmentCommunityStakeholdersCommunityResidentImmigrantservicesCommunityMediaChamber ofCommerceBusinessesMunicipality10CulturalOrganizationsCommunityActivist/VolunteersResidentImmigrantYouthclubs/groups
  6. 6. Rene KOOYMAN 5/17/2013rkooyman.com 6CITY POLICY & PLANNING PARADIGM• Developed for and by the industrial economy• Separation of working and living through zoning• Powers are restrictive, not permissive: you can’t, rather than you can• Professionalized: ‘planner knows best• City is struggling under its own weight, unable to adapt quickly enough to changing global, social 17‐5‐2013 11g g g geconomic environment• Verbal, rational/analytical, more than ‘understanding’ URBANISATION: THE VALUES OF CITY‐LIFE• Cultural and Economical Capital• Cultural Class• Identity and Branding• Demographics17‐5‐2013 12
  7. 7. Rene KOOYMAN 5/17/2013rkooyman.com 7EU CURE PROJECT Creative Urban Renewal in Europe (CURE)  Aims to facilitate triggered growth of the creative economy in decayed urban areas y yin medium‐sized cities in Northwest‐Europe This will be done by developing and testing the innovative transnational model ‘Creative Zone Innovator’ to plan and to develop creative zones  17‐5‐2013 13and to develop creative zones.  The project brings together 7 project partners in Germany, Belgium, France, the Netherlands and the UK.CREATIVE ZONE INNOVATOR Creative Zone Innovator: integrated approach to urban, economic, cultural, social and entrepreneurial development ABC: Area , Building, Creative entrepreneur Four Dimensions:a. Learning Lab: learning environmentb Cultural Value Chain: networked alliances17‐5‐2013 14b. Cultural Value Chain: networked alliancesc. Flow of diversity: continuous new impulsesd. Cultural Business Modeling
  8. 8. Rene KOOYMAN 5/17/2013rkooyman.com 8CREATIVEZONE INDICATORS17‐5‐2013 15HOW IS IT DONE: RADICAL REDEFINITIONEdinburgh: Ice Store CCI Outlet Job creation17‐5‐2013 16creation Entrepreneurial  and vocational training Revitalisation of a shopping-mall in decline
  9. 9. Rene KOOYMAN 5/17/2013rkooyman.com 9REDEFINITION OF CULTURAL IDENTITYBrugge (Belgium):Vocational professionsprofessionsas cultural heritage17‐5‐2013 17HAGEN DETextile factory:17‐5‐2013 181822 - 1996
  10. 10. Rene KOOYMAN 5/17/2013rkooyman.com 10METHODS Radically re‐interpret the area Define identity and profile Spread the word; Corporate Communication Build support networks Take time More Dash than Cash Create a financial base17‐5‐2013 19 Create a financial baseINVESTING IN THE CREATIVE ECOSYSTEMThe creative ecosystem: arts and culture, nightlife, the music scene, restaurants, affordable spaces, lively neighbourhoods, spirituality, density, public spaces etc.1. Strengthen creative assets and encourage collaboration2. Continue revitalizing downtown areas as nodes of creativity3. Develop an infrastructure that will improve the quality of 17‐5‐2013 203 p p q ylife for residents and attract the creative class (hiking and cycling trails, festivals, development of cultural assets, ways to celebrate the waterfront etc. )
  11. 11. Rene KOOYMAN 5/17/2013rkooyman.com 11CREATIVE ENTREPRENEURS’ PERSPECTIVE• Social capital: resources based on group membership, relationships, networks of influence and support; clustersue ce a d suppo t; c uste s• Economic capital: command over economic resources  (cash, assets); based on entrepreneurial capabilities and support• Cultural capital: forms of knowledge; skills; education and language skillsTh   b   i   h     i i  17‐5‐2013 21• The urban perspective: choose your position in the urban nomad chain ; use support functions’THAT’STHE WAY IT’S DONE!17‐5‐2013 22http://cure‐web.eurkooyman@rkooyman.com 

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