Creative Urban Renewal Knowledge Event (CURE)


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Creative Urban Renewal Knowledge Event (CURE); Creative Zone Innovator Model. Urban Development in North West of Europe. Development in times of Crisis: more Dash than Cash.

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Creative Urban Renewal Knowledge Event (CURE)

  1. 1. 12-6-2013 1AREA DEVELOPMENTIN TIMES OF CRISIStour d’horizonUtrecht School of the Arts HKUCUREKnowledgeEventRene KOOYMANHKUJune 2013
  2. 2. 12-6-2013 2EUROPE IN TIMES OF CRISISSignificant developments: Urbanisation From Industry to Services / Knowledge Absence of growth ‘Old School’ no longer applies: innovation Small and Medium Enterprises (SMEs) of strategicvalue The economical force of the Cultural and CreativeIndustries (CCIs)
  3. 3. 12-6-2013 3CCIS AS KEY STRATEGIC FACTOR CCIs drivers of economical growth (UNCTAD) Drivers of innovation: driving innovative processesinto realisation CCIs at the core of cultural and industrial networks CCIs andTechnological change/digitisation two‐wayprocess CCIs spill‐over: Corporate Esthetics, Identity andBranding, support functions
  5. 5. 12-6-2013 5CCI: SIZE ENTERPRISE
  6. 6. ENTREPRENEURIAL BEHAVIOUR:THE CREATION OF ECONOMIC, SOCIAL ANDCULTURAL VALUE cultural fabric of the Creative Industry thrives onnumerous small initiatives high share of freelancers and very small companies multiple job‐holdings; combined sources of income new type of employer is emerging; the‘entrepreneurial individual’ no longer fits into typical patterns of full-timeprofessions (EU job potential)
  7. 7. 12-6-2013 7BUSINESS CATEGORIES• Artisan – Designer driven by aesthetic motivation• Solo – Individual creative focussing on growth• Creative Partnership – two creative people• Designer and Business Partner – One creative and onebusiness partner• Designer and Licensing Partner – Designer underroyalty contract• Designer and Manufacturer – Designer in contractualagreement with manufacturer• Partnership with Investor – Designer in partnershipwith a formal investor NESTA 2008
  8. 8. 12-6-2013 8SPATIAL COMPONENTS: METROPOLIS AND DECAY FromIndustry toServicesandKnowledge
  9. 9. 12-6-2013 9THE URBAN DIMENSION Territorial approach: zoning Diversified cultural environments (Jacobs) Social integration/identification (‘belonging’) anddistinction (Bourdieu/Florida) Integrated approach: Physical: bricks and mortar Social: class, culture, demographics Infrastructure: networking Conceptualisation /re-evaluation
  10. 10. Major Stakeholders in UrbanDevelopment10CommunityStakeholdersCulturalOrganizationsCommunityActivist/VolunteersResidentImmigrantYouthclubs/groupsImmigrantservicesCommunityMediaChamber ofCommerceBusinessesMunicipality
  11. 11. 12-6-2013 11CITY POLICY & PLANNING PARADIGM• Developed for and by the industrial economy• Separation of working and living’• Powers are restrictive, not permissive: you can’t,rather than you can• Professionalized: ‘planner knows best• City is struggling under its own weight, unable toadapt quickly enough to changing global, socialeconomic environment• Verbal, rational/analytical, more than‘understanding’
  12. 12. 12-6-2013 12URBANISATION: THE VALUES OF CITY-LIFE• Cultural and Economical Capital• Cultural Class• Identity and Branding• Demographics
  13. 13. 12-6-2013 13EU CURE PROJECTCreative Urban Renewal in Europe (CURE) Aims to facilitate triggered growth of thecreative economy in decayed urban areasin medium-sized cities in Northwest-Europe This will be done by developing andtesting the innovative transnationalmodel ‘Creative Zone Innovator’ to planand to develop creative zones. The project brings together 7 projectpartners in Germany, Belgium, France,the Netherlands and the UK.
  14. 14. 12-6-2013 14CREATIVE ZONE INNOVATOR Creative Zone Innovator: integrated approach tourban, economic, cultural, social andentrepreneurial development ABC: Area , Building, Creative entrepreneur Four Dimensions:a. Learning Lab: learning environmentb. CulturalValue Chain: networked alliancesc. Flow of diversity: continuous new impulsesd. Cultural Business Modeling
  15. 15. 12-6-2013 15CREATIVEZONEINDICATORS
  16. 16. 12-6-2013 16I DIMENSION LEARNING LABExpand entrepreneurial capacities; innovative creativeresults Development of entrepreneurial capabilities of creativeprofessionals Create flexible working spaces and Co-creation areasIndividual and networked learning Number of platforms, networks or events for learning Cooperation with knowledge institutions and/oreducational institutions
  17. 17. 12-6-2013 17II DIMENSION CULTURAL VALUE CHAINSUBVALUE Enhancing the infrastructure Getting the stakeholders involved andcommittedSUBVALUE: Sustainable entrepreneurialdevelopment; positioning and profiling Increase the Number of cultural events
  18. 18. 12-6-2013 18III DIMENSION FLOW OF DIVERSITYSUBVALUE Combining commercial and not forprofit entrepreneurs Number of collaborative working contacts andprojectsSUBVALUE Stimulating new and spontaneousencounters Diversity in disciplines, business categories,target groups, cultural activities, events andpractices Involvement of community representation
  19. 19. 12-6-2013 19IV DIMENSION CULTURAL BUSINESS MODELLINGSUB-VALUE Combine urban planning and creativeentrepreneurial development Integrated development; combine the 3 ps:people, places and pounds (€) Achieve a return on investment on the realestate developmentAccelerate entrepreneurial development Number and Employment figures of creativefirms, especially SMEs Improve the use of urban space for creativeentrepreneurs; (re)use of buildings
  20. 20. 12-6-2013 20METHODS: MORE DASH THAN CASH Radically re-interpret the area Define identity and profile Spread the word; CorporateCommunication Build support networks Take time Create a financial base More Dash than Cash
  21. 21. 12-6-2013 21THAT’STHE WAYIT’SDONE!