10-10-2013 1
AREA DEVELOPMENT
IN TIMES OF CRISIS
tour d’horizon
Utrecht School of the Arts HKU
Rene KOOYMAN
HKU
Augsburg
O...
10-10-2013 2
EUROPE IN TIMES OF CRISIS
Significant developments:
Urbanisation
From Industry to Services / Knowledge Societ...
10-10-2013 3
CCIS AS KEY STRATEGIC FACTOR
CCIs drivers of economical growth (UNCTAD)
Drivers of innovation: driving innova...
10-10-2013 4
CCIS: THE ENTREPRENEURIAL DIMENSION
10-10-2013 5
CURE-WEB.EU
Creatives: SMEs
Three criteria:
Staff headcount
Annual turnover
or:
Balance sheet
turnover
????
10-10-2013 6
CCI: SIZE ENTERPRISE
ENTREPRENEURIAL BEHAVIOUR:
THE CREATION OF ECONOMIC, SOCIAL AND
CULTURAL VALUE
cultural fabric of the Creative Industry th...
10-10-2013 8
BUSINESS CATEGORIES
• Artisan – driven by aesthetic motivation
• Solo – Individual creative focussing on grow...
10-10-2013 9
SPATIAL COMPONENTS: METROPOLIS AND DECAY
From
Industry to
Services
and
Knowledge
10-10-2013 10
THE URBAN DIMENSION
Territorial approach: zoning
Diversified cultural environments (Jacobs)
Social integrati...
10-10-2013 11
URBANISATION: THE VALUES OF CITY-LIFE
• Cultural and Economical Capital
• Cultural Class
• Identity and Bran...
10-10-2013 12
The CURE Partners
CURE-WEB.EU
Colchester Borough Council
cre8te, Edinburgh
Grundstücksgesellsch Kettwig
Stad...
10-10-2013 13
CREATIVE ZONE INNOVATOR
Creative Zone Innovator: integrated approach to
urban, economic, cultural, social an...
10-10-2013 14
CREATIVE
ZONE
INDICATORS
10-10-2013 15
BRUGGE: CULTURAL HERITAGE
Empty shopping
street not viable
Now:
• pop-up shop
• courses
• vernacular
design
10-10-2013 16
COLCHESTER BORROUGH
COUNCIL UK
Hidden Kiosk
This OneWall
First site
http://www.flickr.com//photos/creativeco...
10-10-2013 17
10-10-2013 18
Kettwig Essen
10-10-2013 19
LILLE METROPOLE: IMAGINARIUM
• Trans-national
• Concentration on ‘the
Image’
• Municipal, regional,
national...
10-10-2013 20
CURE-WEB.EU
Plaine Images, the principle of convergence :
l’Imaginarium, the meeting point between art, tech...
10-10-2013 21
Lille Plein Image
CURE-WEB.EU
10-10-2013 22
BEYOND THE CRISIS: BUILDING TRUST !
Radically re-interpret the area
Define identity and profile
Create a sus...
10-10-2013 23
HOW IS IT DONE ?
Spread the word; Corporate Communication
Build support networks
Take time; trust small init...
10-10-2013 24
Urban
Renewal:
Crisis?
What
crisis?
10-10-2013 25
THAT’S
THE WAY
IT’S
DONE!
http://cure-web.eu
rkooyman@rkooyman.com
Upcoming SlideShare
Loading in …5
×

2013 augsburg rene kooyman

247 views
170 views

Published on

Presentation Augsburg Conference Urban Creative Renewal Oct 2013

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
247
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2013 augsburg rene kooyman

  1. 1. 10-10-2013 1 AREA DEVELOPMENT IN TIMES OF CRISIS tour d’horizon Utrecht School of the Arts HKU Rene KOOYMAN HKU Augsburg October 2013
  2. 2. 10-10-2013 2 EUROPE IN TIMES OF CRISIS Significant developments: Urbanisation From Industry to Services / Knowledge Society Absence of growth ‘Old School’ no longer applies: innovation Small and Medium Enterprises (SMEs) of strategic value The economical force of the Cultural and Creative Industries (CCIs)
  3. 3. 10-10-2013 3 CCIS AS KEY STRATEGIC FACTOR CCIs drivers of economical growth (UNCTAD) Drivers of innovation: driving innovative processes into realisation CCIs at the core of cultural and industrial networks CCIs spill-over: Corporate Esthetics, Identity and Branding, support functions
  4. 4. 10-10-2013 4 CCIS: THE ENTREPRENEURIAL DIMENSION
  5. 5. 10-10-2013 5 CURE-WEB.EU Creatives: SMEs Three criteria: Staff headcount Annual turnover or: Balance sheet turnover ????
  6. 6. 10-10-2013 6 CCI: SIZE ENTERPRISE
  7. 7. ENTREPRENEURIAL BEHAVIOUR: THE CREATION OF ECONOMIC, SOCIAL AND CULTURAL VALUE cultural fabric of the Creative Industry thrives on numerous small initiatives high share of freelancers and very small companies multiple job-holdings; combined sources of income new type of employer is emerging; the ‘entrepreneurial individual’ no longer fits into typical patterns of full-time professions
  8. 8. 10-10-2013 8 BUSINESS CATEGORIES • Artisan – driven by aesthetic motivation • Solo – Individual creative focussing on growth • Creative Partnership – two creative people • Designer and Business Partner – One creative and one business partner • Designer and Licensing Partner – Designer under royalty contract • Designer and Manufacturer – Designer in contractual agreement with manufacturer • Partnership with Investor – Designer in partnership with a formal investor NESTA 2008
  9. 9. 10-10-2013 9 SPATIAL COMPONENTS: METROPOLIS AND DECAY From Industry to Services and Knowledge
  10. 10. 10-10-2013 10 THE URBAN DIMENSION Territorial approach: zoning Diversified cultural environments (Jacobs) Social integration/identification (‘belonging’) and distinction (Bourdieu/Florida) Integrated approach: Physical: bricks and mortar Social: class, culture, demographics Infrastructure: networking Conceptualisation /re-evaluation
  11. 11. 10-10-2013 11 URBANISATION: THE VALUES OF CITY-LIFE • Cultural and Economical Capital • Cultural Class • Identity and Branding • Demographics
  12. 12. 10-10-2013 12 The CURE Partners CURE-WEB.EU Colchester Borough Council cre8te, Edinburgh Grundstücksgesellsch Kettwig Stadt Hagen (Lead Partner) Stad Brugge Stadt Dinslaken Lille Métropole Utrecht School of the Arts
  13. 13. 10-10-2013 13 CREATIVE ZONE INNOVATOR Creative Zone Innovator: integrated approach to urban, economic, cultural, social and entrepreneurial development ABC: Area , Building, Creative entrepreneur Four Dimensions: a. Learning Lab: learning environment b. CulturalValue Chain: networked alliances c. Flow of diversity: continuous new impulses d. Cultural Business Modeling
  14. 14. 10-10-2013 14 CREATIVE ZONE INDICATORS
  15. 15. 10-10-2013 15 BRUGGE: CULTURAL HERITAGE Empty shopping street not viable Now: • pop-up shop • courses • vernacular design
  16. 16. 10-10-2013 16 COLCHESTER BORROUGH COUNCIL UK Hidden Kiosk This OneWall First site http://www.flickr.com//photos/creativecoop/sets/721 57627604513355/show/
  17. 17. 10-10-2013 17
  18. 18. 10-10-2013 18 Kettwig Essen
  19. 19. 10-10-2013 19 LILLE METROPOLE: IMAGINARIUM • Trans-national • Concentration on ‘the Image’ • Municipal, regional, national and EU support • Job creation
  20. 20. 10-10-2013 20 CURE-WEB.EU Plaine Images, the principle of convergence : l’Imaginarium, the meeting point between art, tech- companies & science L’Imaginarium (8 000 m² of working spaces) : Companies + Artists + Training structures + Research facilities (Plaine Images Recherche) + Local community = INNOVATION & ECONOMIC VALUE
  21. 21. 10-10-2013 21 Lille Plein Image CURE-WEB.EU
  22. 22. 10-10-2013 22 BEYOND THE CRISIS: BUILDING TRUST ! Radically re-interpret the area Define identity and profile Create a sustainable corporate story Five criteria: Relevant Realistic Open dialogue (responsive) Sustainable Trustworthy
  23. 23. 10-10-2013 23 HOW IS IT DONE ? Spread the word; Corporate Communication Build support networks Take time; trust small initiatives Create a financial base More Dash than Cash
  24. 24. 10-10-2013 24 Urban Renewal: Crisis? What crisis?
  25. 25. 10-10-2013 25 THAT’S THE WAY IT’S DONE! http://cure-web.eu rkooyman@rkooyman.com

×