100204 Amsterdam Rk
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Creative Economy Innovation Conference European Design Centre Amsterdam

Creative Economy Innovation Conference European Design Centre Amsterdam

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  • Welcome, proud to deliver the introduction presentation Two topics: creative economy , position of the Dutch 18-9-2009 Rene Kooyman
  • Different dimensions: social dimension Social dimension: Social integration , Fostering territorial cohesion and identity ,Reinforcing self-confidence of individuals and communities Participate in the expression of cultural diversity. 18-9-2009 Rene Kooyman
  • Sondermann: 98% of Crea Ind are micro (very small) enterprises 18-9-2009 Rene Kooyman
  • 18-9-2009 Rene Kooyman
  • Welcome, proud to deliver the introduction presentation Two topics: creative economy , position of the Dutch 18-9-2009 Rene Kooyman

100204 Amsterdam Rk Presentation Transcript

  • 1. THE ENTREPRENEURIAL DIMENSION OF CULTURAL AND CREATIVE INDUSTRIES ESPECIALLY SMEs Creative Industries as key strategic sector Rene Kooyman 4 February 2010
  • 2. THE CULTURAL AND CREATIVE INDUSTRIES
    • ‘ Cultural industries ’: goods or services that
    • embody cultural expressions, irrespective
    • commercial value: film, DVD, video, television
    • and radio, video games, new media, music, books
    • and press, performing arts, visual arts.
    ‘ Creative industries ’ : use culture as an input , whose outputs are mainly functional: architecture, advertising, design and fashion.’
    • The entrepreneurial dimension:
    • owe one's own business enterprise; value creation
    • innovative practices , and/or assuming entrepreneurial risk
    • new products; forms of organization; new markets; new production methods; new sources of supplies and materials
  • 3. THE NEW SME DEFINITION
    • Three criteria:
    • Staff headcount
    • Annual turnover
    • Or:
    • Balance sheet turnover
  • 4.
    • Distribution of Enterprises among Industries per size class
    • Eurokleis 2010
  • 5. Staff headcount - turnover
      • Creative industries:
      • Very small (< 2 milj EUR)
      • SMEs (2 – 10 m EUR)
      • Large enterprises:
      • 2006: Cultural Industries BRD
      • 763.000 taxable employees
      • Fesel/Söndermann BRD 2009
    • 97% nr of enterprises 27 % turnover
    • 3 % enterprises 32 % turnover
    • < 1 % nr enterprises 40 % turnover
    • 210.000 Free-lance workers
    • not registered
  • 6. BUSINESS CATEGORIES
    • Artisan – Designer driven purely by aesthetic
    • motivation
    • Solo – Individual designer focused on growth
    • Creative Partnership – Two creative people
    • Designer and Business Partner – One creative and one business partner
    • Designer and Licensing Partner – Designer under royalty contract
    • Designer and Manufacturer – Designer in contractual agreement with manufacturer
    • Partnership with Investor – Designer in partnership with a formal investor
    • NESTA 2008
  • 7. FROM THE ENTREPRENEUR’S PERSPECTIVE
    • From the SMEs perspective, three markets:
    • The ‘arts’ field: pure creative work
    • Arts related markets:
    • teaching, arts administration, art management
    • Non-arts markets, in order to generate additional income
    • Personal characteristics and differences:
    • Entrepreneurial success
    • Professional achievement
    • Art creation
    • Professional career
  • 8. SPECIFICITIES OF CCIs Labour market
    • Labour market of the CCIs is complex
    • Thrives on numerous small initiatives
    • Careerwise a high degree of uncertainty
    • Non-conventional forms of employment; part-time work, temporary contracts, self-employment , free-lancers
    • Multiple job-holdings; combined other sources of income
    • New type of employer; the ‘entrepreneurial individual’ or ‘entrepreneurial cultural worker’
    • No longer fits into previously typical patterns of full-time professions
    • Heterogeneity of human resources categories; higher professional training, vernacular backgrounds, craft industry, any other category
  • 9. DIFFERENCES PRODUCT CHARACTERISTICS
    • Creative inputs and products are abundant
    • Hypercompetitive environment
    • Knowledge-based and labour-intensive input
    • Not ‘simply merchandise’, but express cultural uniqueness and identities
    • Experience goods; production and consumption ‘on the spot’
    • Product life-cycles are short
  • 10. DIFFERENCES IN PRODUCTION
    • Routinisation and replacing human skills
    • with capital goods impossible or inefficient
    • Outsourcing hardly possible
    • An abundant supply of established practitioners
    • and new entrants, supplemented by the presence of semi-professionals and amateurs
    • Products developed without a common understanding of quality criteria
    • Unique instruments and procedures regarding quality control (exhibitions, prices, rewards, competitions, peer-reviews)
  • 11. CCIs AS KEY STRATEGIC FACTOR
    • CCIs drivers of economical growth (UNCTAD)
    • Drivers of innovation:
    • Creativity – Innovation - Design
    • Flexibility; direct producer/client interaction; meet the clients needs
    • CCIs stand at the core of cultural and industrial networks
    • CCIs and Technological change/digitisation two-way process
    • CCIs indispensable at Corporate Identity and Branding
    • Cultural and Creative Content as independent economical factor
  • 12. THE ENTREPRENEURIAL DIMENSION OF CULTURAL AND CREATIVE INDUSTRIES ESPECIALLY SMEs Creative Industries as key strategic sector Rene Kooyman 4 February 2010 [email_address]