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Creative Economy Innovation Conference European Design Centre Amsterdam

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  • Welcome, proud to deliver the introduction presentation Two topics: creative economy , position of the Dutch 18-9-2009 Rene Kooyman
  • Different dimensions: social dimension Social dimension: Social integration , Fostering territorial cohesion and identity ,Reinforcing self-confidence of individuals and communities Participate in the expression of cultural diversity. 18-9-2009 Rene Kooyman
  • Sondermann: 98% of Crea Ind are micro (very small) enterprises 18-9-2009 Rene Kooyman
  • 18-9-2009 Rene Kooyman
  • Welcome, proud to deliver the introduction presentation Two topics: creative economy , position of the Dutch 18-9-2009 Rene Kooyman
  • 100204 Amsterdam Rk

    1. 1. THE ENTREPRENEURIAL DIMENSION OF CULTURAL AND CREATIVE INDUSTRIES ESPECIALLY SMEs Creative Industries as key strategic sector Rene Kooyman 4 February 2010
    2. 2. THE CULTURAL AND CREATIVE INDUSTRIES <ul><li>‘ Cultural industries ’: goods or services that </li></ul><ul><li>embody cultural expressions, irrespective </li></ul><ul><li>commercial value: film, DVD, video, television </li></ul><ul><li>and radio, video games, new media, music, books </li></ul><ul><li>and press, performing arts, visual arts. </li></ul>‘ Creative industries ’ : use culture as an input , whose outputs are mainly functional: architecture, advertising, design and fashion.’ <ul><li>The entrepreneurial dimension: </li></ul><ul><li>owe one's own business enterprise; value creation </li></ul><ul><li>innovative practices , and/or assuming entrepreneurial risk </li></ul><ul><li>new products; forms of organization; new markets; new production methods; new sources of supplies and materials </li></ul>
    3. 3. THE NEW SME DEFINITION <ul><li>Three criteria: </li></ul><ul><li>Staff headcount </li></ul><ul><li>Annual turnover </li></ul><ul><li>Or: </li></ul><ul><li>Balance sheet turnover </li></ul>
    4. 4. <ul><li>Distribution of Enterprises among Industries per size class </li></ul><ul><li>Eurokleis 2010 </li></ul>
    5. 5. Staff headcount - turnover <ul><ul><li>Creative industries: </li></ul></ul><ul><ul><li>Very small (< 2 milj EUR) </li></ul></ul><ul><ul><li>SMEs (2 – 10 m EUR) </li></ul></ul><ul><ul><li>Large enterprises: </li></ul></ul><ul><ul><li>2006: Cultural Industries BRD </li></ul></ul><ul><ul><li>763.000 taxable employees </li></ul></ul><ul><ul><li>Fesel/Söndermann BRD 2009 </li></ul></ul><ul><li>97% nr of enterprises 27 % turnover </li></ul><ul><li>3 % enterprises 32 % turnover </li></ul><ul><li>< 1 % nr enterprises 40 % turnover </li></ul><ul><li>210.000 Free-lance workers </li></ul><ul><li>not registered </li></ul>
    6. 6. BUSINESS CATEGORIES <ul><li>Artisan – Designer driven purely by aesthetic </li></ul><ul><li>motivation </li></ul><ul><li>Solo – Individual designer focused on growth </li></ul><ul><li>Creative Partnership – Two creative people </li></ul><ul><li>Designer and Business Partner – One creative and one business partner </li></ul><ul><li>Designer and Licensing Partner – Designer under royalty contract </li></ul><ul><li>Designer and Manufacturer – Designer in contractual agreement with manufacturer </li></ul><ul><li>Partnership with Investor – Designer in partnership with a formal investor </li></ul><ul><li>NESTA 2008 </li></ul>
    7. 7. FROM THE ENTREPRENEUR’S PERSPECTIVE <ul><li>From the SMEs perspective, three markets: </li></ul><ul><li>The ‘arts’ field: pure creative work </li></ul><ul><li>Arts related markets: </li></ul><ul><li>teaching, arts administration, art management </li></ul><ul><li>Non-arts markets, in order to generate additional income </li></ul><ul><li>Personal characteristics and differences: </li></ul><ul><li>Entrepreneurial success </li></ul><ul><li>Professional achievement </li></ul><ul><li>Art creation </li></ul><ul><li>Professional career </li></ul>
    8. 8. SPECIFICITIES OF CCIs Labour market <ul><li>Labour market of the CCIs is complex </li></ul><ul><li>Thrives on numerous small initiatives </li></ul><ul><li>Careerwise a high degree of uncertainty </li></ul><ul><li>Non-conventional forms of employment; part-time work, temporary contracts, self-employment , free-lancers </li></ul><ul><li>Multiple job-holdings; combined other sources of income </li></ul><ul><li>New type of employer; the ‘entrepreneurial individual’ or ‘entrepreneurial cultural worker’ </li></ul><ul><li>No longer fits into previously typical patterns of full-time professions </li></ul><ul><li>Heterogeneity of human resources categories; higher professional training, vernacular backgrounds, craft industry, any other category </li></ul>
    9. 9. DIFFERENCES PRODUCT CHARACTERISTICS <ul><li>Creative inputs and products are abundant </li></ul><ul><li>Hypercompetitive environment </li></ul><ul><li>Knowledge-based and labour-intensive input </li></ul><ul><li>Not ‘simply merchandise’, but express cultural uniqueness and identities </li></ul><ul><li>Experience goods; production and consumption ‘on the spot’ </li></ul><ul><li>Product life-cycles are short </li></ul>
    10. 10. DIFFERENCES IN PRODUCTION <ul><li>Routinisation and replacing human skills </li></ul><ul><li>with capital goods impossible or inefficient </li></ul><ul><li>Outsourcing hardly possible </li></ul><ul><li>An abundant supply of established practitioners </li></ul><ul><li>and new entrants, supplemented by the presence of semi-professionals and amateurs </li></ul><ul><li>Products developed without a common understanding of quality criteria </li></ul><ul><li>Unique instruments and procedures regarding quality control (exhibitions, prices, rewards, competitions, peer-reviews) </li></ul>
    11. 11. CCIs AS KEY STRATEGIC FACTOR <ul><li>CCIs drivers of economical growth (UNCTAD) </li></ul><ul><li>Drivers of innovation: </li></ul><ul><li>Creativity – Innovation - Design </li></ul><ul><li>Flexibility; direct producer/client interaction; meet the clients needs </li></ul><ul><li>CCIs stand at the core of cultural and industrial networks </li></ul><ul><li>CCIs and Technological change/digitisation two-way process </li></ul><ul><li>CCIs indispensable at Corporate Identity and Branding </li></ul><ul><li>Cultural and Creative Content as independent economical factor </li></ul>
    12. 12. THE ENTREPRENEURIAL DIMENSION OF CULTURAL AND CREATIVE INDUSTRIES ESPECIALLY SMEs Creative Industries as key strategic sector Rene Kooyman 4 February 2010 [email_address]

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