GLOBAL BUSINESS PROGRAMSPRING TERM 2013School of International Business:•	   Banking and Insurance Industry (Bachelor)•	  ...
GLOBAL BUSINESS PROGRAM SPRING TERM 2013                                                                                  ...
GLOBAL BUSINESS PROGRAM SPRING TERM 2013                                                                                  ...
GLOBAL BUSINESS PROGRAM SPRING TERM 2013                                                                                  ...
GLOBAL BUSINESS PROGRAM SPRING TERM 2013                                                                                  ...
GLOBAL BUSINESS PROGRAM SPRING TERM 2013                                                                                  ...
GLOBAL BUSINESS PROGRAM SPRING TERM 2013                                                                                  ...
GLOBAL BUSINESS PROGRAM SPRING TERM 2013                                                                                  ...
GLOBAL BUSINESS PROGRAM SPRING TERM 2013                                                                                  ...
GLOBAL BUSINESS PROGRAM SPRING TERM 2013                                                                                  ...
GLOBAL BUSINESS PROGRAM SPRING TERM 2013                                                        GLOBAL BUSINESS PROGRAM SP...
GLOBAL BUSINESS PROGRAM SPRING TERM 2013                                                                                  ...
Gbp spring term_2013
Gbp spring term_2013
Gbp spring term_2013
Gbp spring term_2013
Gbp spring term_2013
Gbp spring term_2013
Gbp spring term_2013
Gbp spring term_2013
Gbp spring term_2013
Gbp spring term_2013
Gbp spring term_2013
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brochure of the Global Business Program

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Gbp spring term_2013

  1. 1. GLOBAL BUSINESS PROGRAMSPRING TERM 2013School of International Business:• Banking and Insurance Industry (Bachelor)• Industrial Management (Bachelor)• International Industrial Management (Master)• Journalism and Public Relations (PR) (Bachelor)• International Management (Bachelor)• Business in Emerging Markets (Master)• MSc International Supply Management (Postgraduate course)
  2. 2. GLOBAL BUSINESS PROGRAM SPRING TERM 2013 GLOBAL BUSINESS PROGRAM SPRING TERM 2013 MESSAGE FROM THE DEPARTMENT THE GLOBAL BUSINESS CHAIR DEPARTMENT OF INTERNATIONAL PROGRAM IN BRIEF MANAGEMENT The Department of International Management at FH JOANNEUM currently maintains comprehensive cooperation agreements with about 60 universities around the globe. Most The Global Business Program was introduced in 2003 in the Department of International of these agreements have international student exchanges at their cores. The Department of Management at FH JOANNEUM by Prof. Dr. Gerhard Apfelthaler, the chair of the Department of International Management acknowledges the special needs of incoming foreign exchange International Management from 2001 to 2009. Word about this program spread quickly and the students and therefore has designed a program that meets their specific needs - the GLOBALProf. Dr. Doris Kiendl- Global Business Program has in the meantime become known and attractive for many incoming BUSINESS PROGRAM (GBP). The GBP is:Wendner, LL.M. exchange students from our partner universities. We are very thankful to Dr. Apfelthaler for theChair, Department of excellent development of this study program and we will give our best to continue the Global • International and cross-cultural (as you’ll be studying with Austrian and many internationalInternational Management Business Program in the spirit of its originator. students from various countries. In addition, its courses are instructed by faculty members of the Department of International Management and selected visiting professors from prestigious In spring 2009, the Global Business Program was widened into the whole Subject Area of foreign universities); International Business. From that point on, the Department of International Management in cooperation with • Entirely in English (and thus gives you the advantage of being able to study in English while living in a German-speaking environment); • Banking and Insurance Industry (Bachelor) • Business in Emerging Markets (Master) • Fully modular (as each course is instructed over a period of 2x1 or 1x2 weeks); • Industrial Management (Bachelor) • International Industrial Management (Master) • Completely flexible (as it allows you to enter and leave the program at practically any time of • Journalism and Public Relations (PR) (Bachelor) your own choice). • MSc European Project & Public Management • MSc International Supply Management (Postgraduate course) On the following pages, you will find descriptions of all courses taught in the GBP in the spring has been offering more than 13 courses each term. We are proud to provide our incoming students term 2013. with such a wide variety of seminars and lectures in the field of International Business taught by distinguished international faculty. The Global Business Program, especially designed for our incoming students, has been developed The fascinating experience of the Global Business Program originates from the big diversity of within the Bachelor Degree Program on International Management (MIG, short for the German both the professors and the participating students. Austrian students together with exchange “Management internationaler Geschäftsprozesse”). students from Australia, Azerbaijan, Belgium, Brazil, Bulgaria, Canada, Croatia, Chile, China, Columbia, Ethiopia, Finland, France, Germany, Hungary, India, Ireland, Italy, Japan, Korea, Mexico, For more information on how to become an exchange student and how to enter the GBP, please Netherlands, Norway, Pakistan, Russia, Singapore, Slovenia, Sweden, Taiwan, Thailand, and the contact the international office at your home university or any of the contacts listed in the back United States have been involved in the Global Business Program. This diversity creates a challenge of this brochure. for all professors teaching in the program. At the same time, it enables all participants to enter into discussions with colleagues from different cultural, political, social and academic backgrounds. Thus, the Global Business Program is a unique opportunity for all participants to obtain and further develop cross-cultural competences while following a business course. It is our aim to provide a program of excellent academic quality. In addition, we want to make the study abroad term a pleasant and indeed unforgettable experience for all participants. Therefore, we offer cultural events and support our exchange students in integrating into our university life. The Global Business Program also includes German courses at different levels and courses in Austrian and European culture. We are convinced that the high academic standard of the lectures combined with personal coaching and peer group support create the best learning environment for our students. I wish all participants in the Global Business Program a successful stay in Graz! Prof. Dr. Doris Kiendl-Wendner, LL.M. Chair, Department of International Management2 GLOBAL BUSINESS PROGRAM GLOBAL BUSINESS PROGRAM 3
  3. 3. GLOBAL BUSINESS PROGRAM SPRING TERM 2013 GLOBAL BUSINESS PROGRAM SPRING TERM 2013WHAT STUDENTS SAY ABOUT THE GLOBAL BUSINESS PROGRAM GLOBAL BUSINESS PROGRAM TIMETABLE SPRING TERM 2013“The Global Business Program is an “If you’re thinking about coming “A cultural challenge, an intellectualamazing international experience to Graz, don’t think twice. Being an opportunity, a change with a lifetimethat gave me the opportunity to be exchange student in this city is an impact – this is the Global Businessin touch with people from the whole adventure! You can find innumerous Program at FH JOANNEUM, Graz. Theworld, learning about different cultures, magical places that will make you courses in the program provided meperspectives and is mind blowing. It is think and live in a different way that with the unique chance to discover newvery easy to make friends and at the end you’re used to. The experience of worlds by meeting students from moreof the GBP, we emerge as closely knitted meeting people from all around the than 30 countries, as well as prominentas family members. The university world has changed me as a person, lecturers from leading businessstaff is very friendly and always getting to know them and sharing universities. I am impressed by thereadily available to help us. Studying important events and feelings and also perfect organization of the program,abroad helps one to grow not only breaking the existent language and and the warm attitude and trueprofessionally but also personally.” cultural barriers are definitely a worthy support of the academic experts at the experience as a student.” Department. I will strongly recommendAndrea Lopez, the program and the university to all No From To Professor Course ECTS Remarkstudent from Mexico Francisco Travassos, my friends and colleagues in Bulgaria.” student from Portugal 1 Feb. 25 Mar. 01 Seitz Cross-Cultural Communication - 2.5 one-week-course Plamena Mihova, Doing Business in Australia course description to be student from Bulgaria announced 2 Mar. 04 Mar. 08 Seiger Introduction to International 5 Part 1 B2B Marketing and Selling Mar. 11 Mar. 15 Seiger Part 2 3 Mar. 18 Mar. 22 Ortner/Peßl/Ger- Business Computing - Enterprise 3 one-week-course hardter Resource Planning Mar. 25 Apr. 05 Easter Holiday 4 Apr. 08 Apr. 12 Krivokapic-Skoko International Finance 5 Part 1 Apr. 15 Apr. 19 Krivokapic-Skoko Part 2 5 Apr. 22 Apr. 26 Janser-Munro Soft Competencies of 2.5 one-week-course International Project“Spending a semester in Graz has “Unlike most of the other European “Being able to spend a GBP semester Managementbeen probably the most rewarding universities, FH JOANNEUM is in a small at FH JOANNEUM is an experience I´llexperience of my life! I was not the but quaint city with an amazing culture never forget; being immersed in a truly 6 Apr. 29 May 03 Hanusch/Brunner Supply Chain Management 3 one-week-coursesame when I came back to France. In the and people in it. The many classes are multicultural environment, surrounded 7 May 06 May 11 Singh Emerging Markets and 5 national holiday on May 09/Part 1Global Business Program, there are so structured flexibly so that the program by great people from all over the globe, Sustainable Business May 13 May 17 Singh Part 2many students from different countries caters for us – the exchange students. in a stunning city like Graz. Professors- Graz is the place for mixing cultures! Most importantly, the program has excel at what they do, giving lectures 8 May 21 May 25 Reimerth/Witten- Global Communication 3 one-week-courseFH JOANNEUM is really a pleasant place allowed the entire group to be so with a broader perspective. Graz may brink Management national holiday on May 20to study; the city is beautiful and there integrated that the friendships made be a small city, but it´s full of new things 9 May 27 June 01 Kohlbach International Managerial 5 national holiday on May 30/Part 1is always something to do or to visit, will definitely last for a lifetime.” you can´t miss!“ Accountingon foot or by bicycle. Moreover, Graz June 03 June 07 Kohlbach Part 2is in the heart of Europe, which makes Merrylyn Yeo, Christian Szita Szánthó, 10 June 10 June 14 Liebl International Marketing 5 Part 1travelling through all over Europe easy. student from Singapore student from Chile June 24 June 28 Chiu Part 2If you have the opportunity to studyin Graz, do it, it is definitely worth it! 11 June 17 June 21 Cabal Economic Development in Asia 2.5 one-week-courseYou will have probably one of the bestexperiences of your life, if it´s not thebest!”Christophe Deneulin,student from France4 GLOBAL BUSINESS PROGRAM GLOBAL BUSINESS PROGRAM 5
  4. 4. GLOBAL BUSINESS PROGRAM SPRING TERM 2013 GLOBAL BUSINESS PROGRAM SPRING TERM 2013 Introduction to International B2B Marketing and Selling ECTS: 5 ECTS (Part 1 and Part 2) Instructor Bio: Mr Denny N. Seiger has worked in international marketing and sales for over 20 years. - Neil Rackham, SPIN Selling, McGraw Hill 1988. He holds a Master’s degree (Magister) in Business Administration from the University of Commerce - Malcolm McDonald, Diana Woodburn, Key Account Management 2nd edition, Butterworth- (Wirtschaftsuniversität) in Vienna and is Sloan Fellow of the London Business School. Before joining Heinmann 2007.Instructor the faculty at FH JOANNEUM, he held senior management positions in Austrian SME’s, including Head - Kevin Wilson, Nick Speare with Sam Reese, Sucessful Global Account Management, Kogan PageMag. Denny N. Seiger of Business Unit Industry at AKG,; Marketing Director at Egston, and was a Managing Partner with a 2008. 30% ownership in a digital communications agency. Denny has lectured B2B marketing at the University of Stockholm School of Business (Sweden) and Additional material as provided by the lecturer. institutions in Spain, Turkey, and Slovenia. He is also academic director of the Top-Diploma course on Sales & Account Management at WIFI (Wirtschaftsförderungsinstitut) in Vienna, Austria and sales Didactic conception: The course will focus on business-to-business markets and look at the issues from consultant to Webducation, a company specialising in Rich Media E-Learning solutions. an international perspective. It will emphasize applied theory and practical understanding through the use of case studies, class room discussions of relevant articles and presentations by both the lecturer Course description: Business organizations do not only sell. They also buy vast quantities of raw and the students. materials, manufactured components, plants and equipment, supplies, and business services. Sellers need to understand these organizations‘ needs, resources, policies, and buying procedures. Evaluation criteria: - Two written tests to test knowledge of theory In detail the course covers the following topics: - Essays and / or case studies • Business markets and buying behaviour; Derived demand and accelerator effect; - Classroom participation and attendance • The significance of inter firm relationships and networks in B2B selling; • Relationship portfolio management; Approaches to business marketing strategy, resource-based view, rational planning approach, strategy as management of networks; • Market research, segmentation, targeting and positioning in business markets; Communication strategies, market communication & relationship; • The relationship between sales & marketing; Buying centre and selling centre; • What is strategic selling and why it is so important in B2B exchanges; • Opportunity management; • Who really does the buying in major sales; Selling techniques; • Finding and formulating convincing customer value propositions; • Management of the sales force; • Account planning and account management; Key accounts - global accounts - strategic account - major account. Prerequisites: Marketing knowledge (at least the 4P concept) Course objectives: The objective of this course is to introduce students to both marketing and selling strategies and methods. Emphasis will be put on mutual understanding of the contribution of each discipline to the common goal: profitable, long term business. Students will: • know the differences and similarities of b2b and b2c marketing; • be able to apply their understanding of b2b marketing fundamentals in analysing a business situation; • have experienced a selling situation; • have explored and appreciate the value of business relationships and networks in b2b marketing as a competitive advantage. Dates: March 04 – March 15, 2013 Literature and Supplemental Materials: Mandatory literature: - Michael Hutt, Thomas W. Speh, Business Marketing Management, 8th edition, 2004 (Parts 1 to 3 and selected chapters from Part 4). - Bill Donaldson; Sales Management, Third Edition, 2007, Chapters 1-3. Further suggested readings: - Robert B. Miller and Stephen E. Heiman with Tad Tuleja, The new strategic selling, Warner Books, 2009.6 GLOBAL BUSINESS PROGRAM GLOBAL BUSINESS PROGRAM 7
  5. 5. GLOBAL BUSINESS PROGRAM SPRING TERM 2013 GLOBAL BUSINESS PROGRAM SPRING TERM 2013 Introduction to Enterprise International Finance Resource Planning (ERP) ECTS: 5 ECTS (Part 1 and Part 2) ECTS: 3 ECTS (one – week - course) Instructor Bio: Branka Krivokapic - Skoko is currently a Senior Lecturer in Economics and Management, Faculty of Business, Charles Sturt University, Australia. She has more than twenty years of experience Instructor Bio: Wolfgang Ortner is head of ERP Competence Center (ERPCC) at FH JOANNEUM and in teaching International Business Management, Asia-Pacific Business, International Economics and a full time professor for Applied Informatics at Department of Industrial Management. International Financial Management for both undergraduate and postgraduate students in Australia ERPCC offers education, research and applied projects for industry in the field of business and New Zealand. She has also developed short courses in banking research for some corporate clients computing (cf. http://erp.fh-joanneum.at). Instructor such as Commonwealth Bank of Australia. Branka is currently supervising a number of students doingInstructor The other instructors, Ernst Peßl and Ariane Gerhardter, contribute with their special expertise Branka Krivokapic-Skoko, Doctorates of Business Administration and regularly running research workshops for doctoral studentsProf (FH). Dr. Wolfgang B.Sc (Hons), M.Sc (Econ), Ph.D. and early career researchers. She is a reviewer for the Australian Research Council, European Union FP7Ortner in the field of enterprise resource planning as well as in the field of logistics and production framework (Economic and Human Sciences panel) and the Belgium Scientific Fund. planning. Course description: This subject extends financial management to an international context and is Course description: The following topics will be dealt with: an essential component of international business studies. In reaching beyond national frontiers, the risk management aspect of corporate finance assumes greater prominence. On the one hand, there • Overview of information systems in companies are opportunities for risk reduction through international diversification; on the other hand, there • Specific characteristics of ERP systems is exposure to risks - such as foreign exchange risk - not normally encountered in a domestic setting. • Technical and business administrative architecture of ERP systems The globalization of finance, coupled with the increasing importance of the new financial centers of • Overview of core modules of SAP (FI, CO, SD, MM, PP) Hong Kong, Singapore and Sydney, has also created exciting opportunities for those seeking careers • Master data and functionalities within financial institutions. Finance is a dynamic and innovative industry that can be expected to • Selected business processes, integration aspects and business potentials play an increasingly important role in the creation of national and regional wealth. The practice of • Critical success factors implementing an ERP system international finance is thus an increasingly specialist function offering a rewarding and challenging career path.Instructor Prerequisites: NoneDI (FH) Ernst Peßl Prerequisites: None Course objectives: Students will be able to understand the specific characteristics of ERP software. They know about the idea of integrated business software and are able to discuss advantages Course objectives: Students who complete this topic will attain the following: and disadvantages of that type of software. Furthermore, they know about the core modules, the • An understanding of the basic concepts and terms in International Finance; business potentials, key concepts and most important master data and functionality. • A thorough knowledge of foreign exchange markets and the techniques available for managing foreign exchange risk and exposure; Dates: March 18 – March 22, 2013 • An understanding of the issues involved in multinational firm financing; • An understanding of the issues involved in foreign investment decisions and in managing the Literature and Supplemental Materials: Information to be provided by instructor at beginning multinational corporation. of the course. Dates: April 8 - April 19, 2013 Evaluation criteria: Information to be provided by instructor at beginning of the course. Literature and Supplemental Materials: Information to be provided by instructor at beginning of the course.InstructorAriane Gerhardter, Bac. Didactic conception: While the course discusses theoretical basis on the various issues, it relies on both empirical evidence and discussion of firms‘ real world activities. The course style is mostly lectures with some class discussions. Evaluation criteria: Assessment in this subject will be based on attendance (minimum attendance of 80% for a passing grade) worth 10%; one assignment/test worth 40%; and a final examination worth 50% of a total mark.8 GLOBAL BUSINESS PROGRAM GLOBAL BUSINESS PROGRAM 9
  6. 6. GLOBAL BUSINESS PROGRAM SPRING TERM 2013 GLOBAL BUSINESS PROGRAM SPRING TERM 2013 Soft Competencies of International Supply Chain Management Project Management ECTS: 3 ECTS (one – week – course) ECTS: 2.5 ECTS (one-week-course) Instructor Bio: Sabine Hanusch is currently the Head of the Master Degree Program Industrial Supply Management and a full time professor for Logistics and Informatics at the Department of Instructor Bio: Gerhild Janser-Munro studied English and Business at the Karl -Franzens - Universität Industrial Management at FH JOANNEUM, University of Applied Sciences. Graz (A), Oxford Brookes University (GB), and the University of Adelaide (AUS). She holds a certificate Before this she worked as a consultant and CEO with special focus on global logistics and supply in International Project Management. Her MBA is also based upon International Project Management chain management. with focus on entrepreneurship and entrepreneurial impulse centers. Her professional career started Sabine Hanusch graduated from the Montanuniversitätin Leoben, did her doctoral program andInstructor Instructor is well experienced in international consulting projects in the field of ERP-systems, logistics andMag. Gerhild Janser – Munro, as a language trainer in adult education for international companies. Between 2000 and 2005, she FH-Prof. Dipl.-Ing. Dr. Sabine worked as a lecturer of languages and Project Management as well as the coordinator for International inventory management and supply chain management. Currently her main research is based onMBA Hanusch collaboration within the supply chain and procurement management. Relations for the Information Management degree program at FH JOANNEUM, Graz. Between 2005 and 2006 she was responsible for the management of two entrepreneurial centers in Graz. She is now lecturing in communication skills and International Project Management at FH JOANNEUM Uwe Brunner is currently a senior Lecturer for Logistics, Process Management and Informatics and shows particular interest in intercultural behavior and differences within an international project at the Department of Industrial Management at FH JOANNEUM, University of Applied Sciences. scenario. Before this, he served as a Head of Logistics within Saint Gobain Rigips Austria GesmbH. Uwe Brunner graduated as industrial engineer, has experience as scientific assistant at FH Course description: This course focuses on the soft aspects of project management in an international JOANNEUM, University of Applied Sciences, and various leadership positions in industry and context. Covering general aspects of project management, focus is laid upon professional intercultural business. He holds a certificate of civil engineering from the Austrian Government. competence, commercial and HR-related issues, as well as more specific theory involving multicultural aspects. Course description: The course Supply Chain Management is a professional course for management, A more practical approach to international activities in a multicultural surrounding and techniques business administration and technical students. Its objective is to identify and explain logistics in project management geared to international projects should be provided. The complexity of definitions and concepts that are relevant for managing the supply chain. Additionally students international projects will be dealt with referring to especially communication-based and interpersonal learn how supply chains compete in terms of time, cost and quality. All logistic functions and differences, but also to: Instructor processes would be explained in detail. Furthermore the course provides an overview about main • A project leader’s tasks as a manager in an intercultural scenario, their task to own and lead the Dipl.-Ing. (FH) Uwe Brunner aspects of supply chain networks, supply chain design, supply chain planning and supply chain project and to communicate appropriately to the situation as well as dangers, problems and threats; execution, shows instruments and methods in supply chain management, process evaluation, • A team member’s responsibilities and capabilities within an intercultural team and the requirements information analysis and how to optimize processes in supply chains. they have to meet; requirements stated by international intercultural stakeholders, etc.; • Knowledge and skills in international team building, organising an international project, analysing Prerequisites: None and planning, implementing, etc. a project play a major role. Course objectives: This will be looked at in the course using case studies, group activities and simulations of international • Overview about main aspects of supply chain networks; project scenarios. • Supply chain design, supply chain planning and supply chain execution; • Instruments and methods in supply chain management; • Process evaluation, information analysis and how to optimize processes in supply chains. Prerequisites: Basic knowledge of Project Management Dates: April 29 - May 03, 2013 Course objectives: Provide understanding and enhance careful consideration of cultural diversity and complexity in an international project scenario. Literature and Supplemental Materials: - Christopher, M., Logistics and Supply Management – Creating value Adding- networks, Harlow Dates: April 22 – April 26, 2013 2005. - Harrison, A./van Hoek, R., Logistics Management and Strategy – competing through the supply Literature and Supplemental Materials: chain, 3rd edition, 2008. - Bennet P. Lientz, Kathryn P. Rea. International Project Management. Academic Press, 2002. - Lysons, K./Farrington, B., Purchasing and Supply Chain Management, 7th edition, 2006. - Gerard M. Hill. The Complete Project Management Office Handbook (Esi International Project - Blecker, Th. et al, Complexity Management in Supply Chains – Concepts, Tools and Methods, Management Series). Auerbach Publishers Inc., 2003. Ralph Keeling. Project Management. An Berlin 2006. International Perspective. Palgrave Macmillan, 2000. - Harald Meier. Internationales Projektmanagement. Verlag Neue Wirtschafts-Briefe, 2004. Didactic conception: - Koster, Kathrin. International Project Management. Sage Publications Ltd, 2009. • Lecture • Case studies Didactic conception: Interactive and communicative approach; emphasis on learner autonomy. • Group work • Presentations Evaluation criteria: Information to be provided by instructor at beginning of the course. Evaluation criteria: • Written examination • Participation – presentation, cases, numerous examples • Attendance (80% presence obligatory)10 GLOBAL BUSINESS PROGRAM GLOBAL BUSINESS PROGRAM 11
  7. 7. GLOBAL BUSINESS PROGRAM SPRING TERM 2013 GLOBAL BUSINESS PROGRAM SPRING TERM 2013 Emerging Markets and Sustainable Business ECTS: 5 ECTS (Part 1 and Part 2) Dates: May 06 – May 17,2013 Instructor Bio: As Associate Professor in Emerging Market and Sustainability at the Birla Institute Literature and Supplemental Materials: of Management Technology, India, Rahul is engaged in teaching and research in areas of Emerging - Competing in Emerging Markets: Cases and Readings” by Hemant Merchant, Routledge (Taylor Market, Sustainability, Financial Inclusion and Strategic Issues. He has also served at the Indian & Francis Group), 2008.Instructor Institute of Finance and Devi Ahilya University. He is invited by Brock University, Canada and FH - Harvard Business Review on Emerging Markets,“ Harvard Business School Publishing, 2008.Rahul Singh, PhD. JOANNEUM University of Applied Sciences, Austria, as a visiting professor. - Emerging Markets: Lessons for Business Success and the Outlook for Different Markets,“ by Rahul has been involved in research, training and consultancy with various corporate, government Nenad Pacek and Daniel Thorniley, Profile Books Limited for „The Economist,“ Second Edition, and non-government organizations including Bank for International Settlement, European Union 2007. and USAID. He is the founding Editor of „Emerging Market Review”. As a receiver of several - The Emerging Markets Century: How a New Breed of World-Class Companies is Overtaking the best research paper awards, he has been regular contributor in publishing including Journal of World” by Antoine van Agtmael, Simon & Schuster, 2007. Brand Management, International Journal of Emerging Market, Journal of Business Research - Ghemawat, Pankaj. 2010. Finding your strategy in the new landscape. Harvard Business Review, (forthcoming). 88(3): 54-60. He is the founding head of the International Affairs office and coordinator of the institutional - D‘Andrea, Guillermo, Marcotte, David, & Morrison, Gwen D. 2010. Let emerging market responsible education framework, and he has started the first Master´s program as PGDM in customers be your teachers. Harvard Business Review, 88(12): 115-120. Sustainable Development in India. Also, he is credited with starting of Global Management Guru - Black, J. S., & Morrison, Allen J. 2010.A cautionary tale for emerging market giants. Harvard Award in 2011 at Birla Institute. Rahul has doctorate and Master’s in management from Devi business review, 88(9): 99-103. Ahilya University, Indore. Didactic conception: Course description: Developed markets have long been at the center of business, exporting • Session lectures and seminars business to other nations. It was in the 1980s when newly industrialized economies were seen as • Reflective discussions moving to the markets and creating their space. Economies realized the importance of emerging • Questionnaire preparation and discussion for framework markets for doing business in and being present at the global economic and business space. The • Case discussions 1990s gave a firm standing to the new concept and started an understanding of the identification of the emerging locations, learning to make a choice of entry and establishing norms and strategies Evaluation criteria: of doing business in these location. Since then, there have been several theories and models of • Examination finding the markets and doing business in emerging markets. • Case Discussion • Discussion and Participation This course will capture the understanding of the shift of economic development from developed • Market Entry Framework Development markets to emerging markets, the political and business power shift and the negotiations of political and economic country groups, like OECD, BRIC, and N-11. It will look at the question of how emerging markets have built their economic and business capacity to do business with global community and also invite global firms to their markets for doing business. The course also outlines the approaches and scales of MNCs from emerging markets and how these firms have capitalized on innovations and no frills entrepreneurial skills. Also it will capture the Bottom of Pyramid business space and the innovative strategies working in that market; it is important to understand that the BoP market is huge and sustainable and also inclusive. The course also attempts to build a framework for doing business in some of the emerging markets by working on opportunity identification, entry mode, institutional voids and execution in regional and cultural context. It will end with the concept of sustainability for organization also from the perspective of society for its social responsibility and inclusiveness. Prerequisites: None Course objectives: The objective of this course is to provide students with an understanding of : • Shift in the economic development and sustainability of the economies; • Global emerging economies, markets and the opportunities and various risks represent for doing business by international and multinational firms; • Movement of upcoming giants from emerging markets to the global locations for business integration; • Developing understanding of the regional and local context of doing business; • Developing a framework for entry to an emerging market; • Understanding the concept of sustainability from organizational and social responsibility perspective for an emerging market.12 GLOBAL BUSINESS PROGRAM GLOBAL BUSINESS PROGRAM 13
  8. 8. GLOBAL BUSINESS PROGRAM SPRING TERM 2013 GLOBAL BUSINESS PROGRAM SPRING TERM 2013 Global Communication Management International Managerial ECTS: 3 ECTS (one - week - course) Accounting Instructor Bio: Gudrun Reimerth studied Germanic Languages and Literature, Linguistics, Political ECTS: 5 ECTS (Part 1 and Part 2) Science and Communication at the University of Vienna and the University of Illinois in Champaign- Urbana. After graduating she worked in Public Relations: First as a manager of the Public Relations Instructor Bio: Dr. Kohlbach is a senior lecturer at the Department of International Management of Office at the University of Klagenfurt, then as a senior consultant in a PR firm at Vienna, there e.g. the FH JOANNEUM, University of Applied Sciences in Graz, Austria, and teaches classes on corporate campaigning for the Starbucks Market Entry to Austria, which was awarded with the “Staatspreis finance and management accounting . He holds a doctorate degree in Business Administration PR”. Since 2003 she has been teaching Public Relations at FH JOANNEUM, University of Applied from Karl-Franzens University in Graz, Austria. Post-graduate education includes the AMP advancedInstructor Sciences in Graz. Her main areas of interest are Integrated Communication, CSR Management in Instructor management program of the INSEAD Business School located in Fontainebleau, France.Mag. Gudrun Reimerth Public Relations, Internationalization of Public Relations and Visual Communication. She is also Mag. Dr. Manfred Kohlbach Before joining the faculty at FH JOANNEUM, he held senior management positions in financial and an active contributing member of the Austrian Public Relations Society, EUPRERA, the European general management for many years, including the position of Regional Finance Director for Hewlett- Public Relations Education and Research Association, ECREA and ICA. Packard in Vienna and the position of Senior Vice President Finance for the Sony Music International Operations Group. Having lived and worked for years in the UK, Hungary and Germany, he brings Heinz Wittenbrink studied Germanic Languages, Philosophy and Art History at Münster, Cologne extensive global business experience to his teaching. Dr. Kohlbach has published numerous articles on and Paris. He worked as translator, editor and senior editor for book publishers. He was involved financial controlling issues and e-business strategy. in major encyclopaedic projects of the Bertelsmann Group, in book form as well as on CD-ROM and later on the web.He was responsible for the encyclopaedic CD-ROM series „Decouvertes“ (Milia Course description: d‘Or Cannes 1998). In 2000 Heinz became senior consultant at a Munich based web agency. Since • Introduction; 2002 he is running his own company wittenbrink.net for online publications. Since 2004 he has • Cost Accounting Basics ( Cost/Volume/Profit Relationships, Cost Allocations); been teaching web publishing, social media and online journalism at FH JOANNEUM in Graz. His • Manufacturing Cost (Job and Process Costing); main areas of interest are media and network literacies and cultural change related to the use of • Relevant Cost and Special Decisions (Make or Buy, Breakeven, Contribution Margin); the web as communication platform. • Pricing and International Transfer Pricing; Heinz is author of several books on web related topics: Rss and Atom: Understanding and • Budgeting ( Fixed/Flexible Budgets ); Implementing Content Feeds and Syndication (2006, German version 2005), XML Grundlagen • Variance Analysis (Price ,Efficiency, Yield, Mix and Quantity Variances);Instructor (together with Olaf Bergmann, 2005), HTML Grundlagen (2005), XML (together with Werner • Capital Budgeting (NPV, ROI, IRR).Mag. Heinz Wittenbrink Köhler, 2003).On the web he can be read at his blog „Lost and Found” and followed on twitter (@heinz). Prerequisites: None Course description: This lecture is all about communicating internationally, as a corporation in Course objectives: This course is an introduction into cost and management accounting for decision its markets and with its employees. We will look at examples of the paradigm shift, the Cluetrain making and control in an international business setting. The focus is on real world managerial decision Manifesto predicted already years ago. We will explore the new communication tools fit to problems illustrated by problem sets and case studies. meet the challenge of “markets as conversations”, and we will study their application in internal communication as well as in marketing communication. Dates: May 27 – June 07, 2013 Participants will explore Social Media Tools for Communication in order to self-reliantly evaluating their practical value in a given situation: micro blogging in internal communication, blogs in Literature and Supplemental Materials: corporate communication, monitoring social networks in issue management, and many more. Lecture notes and other required material will be made available through FH JOANNEUMs´ Moodle Prerequisites: None System, in addition the following textbook is required: - Bhimani / Horngren / Datar /Foster, “Management and Cost Accounting” , 4th ed., FT Prentice Hall, Course objectives: At the end of this course, students will be able to: ISBN 9780273711490. • Identify public relations principles in various cultural settings; • Define all parts of a communication plan; Didactic conception: Lectures, reading assignments, group and individual assignments. • Interpret (global) public relations practice; • Deal with tasks in the realm of diversity and communication; Evaluation criteria: • Use social media instruments for communication means; • Attendance and participation • Explain the use of a content strategy for one PR; • Group assignments • Design an exercise communication plan with global reach. • Individual assignments • Final exam Dates: May 21 – May 25, 2013 Literature and Supplemental Materials: Various e-books and papers – to be provided at the beginning of the course. Didactic conception: This course combines lecture and workshop sessions. Participation and contribution by students is required. A laptop will have to be used during workshop sessions. Evaluation criteria: • 30% attendance • 30% assignments during the week • 40% final paper and presentation (communication plan)14 GLOBAL BUSINESS PROGRAM GLOBAL BUSINESS PROGRAM 15
  9. 9. GLOBAL BUSINESS PROGRAM SPRING TERM 2013 GLOBAL BUSINESS PROGRAM SPRING TERM 2013 International Marketing (Part 1) International Marketing (Part 2) ECTS: 5 ECTS (Part 1 and Part 2) ECTS: 5 ECTS (Part 1 and Part 2) Instructor Bio: Hildegard Liebl is currently a senior lecturer at the FH JOANNEUM, University of Instructor Bio: Helena Chiu studied business administration at the Johannes Kepler University Applied Sciences in Graz, teaching courses in marketing. She also teaches marketing related topics in Austria, where she received her master’s and doctoral degree with focus on production at the Executive MBA Program of the European Business School in Switzerland and is a visiting management, information management, and marketing. She has several years of work experience faculty member of IBA University in Karachi, Pakistan. In addition, Hildegard Liebl is working as a in the IT industry and in the industrial services industry in Austria and in Asia. As a lecturer at the freelance executive coach (she received several additional diplomas educations in business coaching, National Kaohsiung First University of Science and Technology, Department of Marketing and in counseling and in Process Communication Model ®). Distribution Management, her teaching and research interests are in the areas of internationalInstructor Instructor marketing, technology marketing, and business marketing. Her research has been published inMag. Hildegard Liebl Course description: Global marketing is marketing´s response to the fact that markets around the Helena Chiu, PhD. several international academic journals. world sometimes show increasingly similar, yet sometimes differing characteristics and therefore need to be targeted in a globalized or localized way. The marketing activities of the modern company Course description: In a rapidly evolving market environment that can be characterized by have become increasingly internationalized. Marketing across national borders is one of the most growing competition, rising customer requirements, technological advancement and emerging challenging fields in business today. trade blocs, the decision to enter global markets represents a major challenge to the marketer. In this first part of the course, the scope and challenge of international marketing will be discussed, Building on the course International Marketing (Part 1), this course will focus on the marketing and the distinction between international, global, and multinational marketing will be drawn. The mix (4P) from the perspective of an international marketer. Students will learn about the specific reasons for growing globalization of markets as well as the dynamic development of international challenges confronting the marketer in the design and implementation of an international product, trade and the importance of cultural environment of global markets will be highlighted. channel, communication, and pricing strategy. Given the disparity of market environments in different countries, a critical factor for international marketing success is finding the right balance Prerequisites: None between standardization and localization of the elements in the marketing mix. Here the benefits and disadvantages of a standardized solution must be weighed against the pros and cons of a Course objectives: You will learn how to assess global market opportunities and how to enter new more localized strategy. foreign markets as well as how to develop global marketing strategies. You will discuss international Students will learn to appreciate and solve problems in this area through in-class discussions, market segmentation and market targeting, environmental and competitive analysis as well as analysis of case studies, and finally, the development of an international marketing plan with common pitfalls in global marketing. other team members. Dates: June 10 – June 14, 2013 Prerequisites: International Marketing (Part 1) Literature and Supplemental Materials: Course objectives: This course provides a framework for understanding managerial and - Kotabe, Masaaki / Helsen, Kristiaan: Global Marketing Management, 5th edition, John Wiley & operational problems in the field of international marketing. It draws attention to the challenges Sons, New York et. al. 2012. that international marketers face and how they are solved in practice. Didactic conception: The primary teaching method will be lectures, group discussions and group Dates: June 24 - June 28, 2013 problem-solving. Assignments will stimulate your thinking and understanding. You will leverage the different cultural backgrounds of the participants and learn from each other through class discussion. Literature and Supplemental Materials: Information to be provided by instructor at beginning of the course. Evaluation criteria: Information to be provided by instructor at beginning of the course. Didactic conception: This course uses a combination of classroom lecture, case study analysis, and in-class discussion to explore the given topics. Assignments include the drafting of an international marketing plan, so that students can implement what they have learned in this course. Evaluation criteria: Information to be provided by instructor at beginning of the course.16 GLOBAL BUSINESS PROGRAM GLOBAL BUSINESS PROGRAM 17
  10. 10. GLOBAL BUSINESS PROGRAM SPRING TERM 2013 GLOBAL BUSINESS PROGRAM SPRING TERM 2013 Economic Development in Asia Cross-Cultural Communication – ECTS: 2.5 (one – week – course) Doing Business in Australia ECTS: 2.5 (one – week – course) Instructor Bio: Dr. Carol Cabal is an economist with many years of professional experience in Asia, Africa, and the United States. She specializes in international development and has worked The entire course description will be announced at a later point of time. at ILRI-Ethiopia (an international research organization), CDC-Atlanta (a United States federal government agency), PASAR-Manila (a copper smelter and refinery), and at universities in the United States and Singapore. She is currently Associate Professor of Economics at S P Jain School of Global Management – Singapore. Dr. Cabal is also the Director of S P Jain’s International ExchangeInstructor Program. InstructorCarol R. Cabal, PhD. In Ethiopia Dr. Cabal worked at the International Livestock Research Institute of the Consultative Prof. Anne Seitz Group of International Agricultural Research (CGIAR-ILRI). Upon completing her work in Ethiopia, Dr. Cabal went back to the United States and joined the United States Centers for Disease Control and Prevention (CDC) in Atlanta, Georgia. Dr. Cabal’s work provided quantitative backing for public health policy-making in the United States. In 2004, Dr. Cabal moved to Singapore and returned to academia by joining Singapore Management University and then S P Jain School of Global Management. Course description: This one-week-course is a practical course from which students of the Global Business Program (GBP) at FH JOANNEUM will learn about some of the economics “adventures and misadventures” in the tropics. Students will be introduced to historical and current development experiences such as: • The Asian growth “miracle”; • How corruption may fuel growth; • Why tropical Asia is poor while temperate Asia is rich; • How Bangladesh profited from European trade restrictions. Students will be exposed to important economic development problems facing real people, beyond what may be discussed in textbooks and what may often be “hushed” in political discussions. Prerequisites: None Course objectives: During the course, students are encouraged to think critically. At the end of the course, students should have a greater knowledge of the Asian development experience and should be able to draw some parallels with Europe and other regions of the world. Dates: June 17 – June 21, 2013 Literature and Supplemental Materials: - William Easterly (2002). The Elusive Quest for Growth: Economists’ Adventures and Misadventures in the Tropics. Cambridge: MIT Press. Didactic conception: • Inter-active seminar and class discussions • Field work Evaluation criteria: • Attendance 20 points • Participation (oral and written) 40 points • Final Field Project 40 points18 GLOBAL BUSINESS PROGRAM GLOBAL BUSINESS PROGRAM 19
  11. 11. GLOBAL BUSINESS PROGRAM SPRING TERM 2013 GLOBAL BUSINESS PROGRAM SPRING TERM 2013 Global Business Program German as a Foreign Language and Special COURSES SPRING 2013 German courses are available for exchanges students from all degree programs at FH JOANNEUM. Apart from the courses, we also offer film evenings, visits to the opera and excursions to give you a cultural insight into your host country. In addition, we also offer the possibility of ÖSD (German Language Diploma) examinations. German as a Foreign Language at FH JOANNEUM stands for… • … courses with a focus on communication, integrated into a well-balanced course system: basic courses (focus on grammar), skills courses (training in reading and writing, listening comprehension, speaking), extra courses (culture and civilisation, ÖSD examination training) • ... a placement test, specially developed in line with the curriculum • … intensive preparation for the Austrian ÖSD language diploma at no extra charge • … action-oriented grammar learning, adjusted to all knowledge levels • … hands-on learning, integrating topical issues relevant to study (e.g. CV and application writing etc.) • … small learning groups • … individual support and help • … motivated and qualified lecturers experienced in university level teaching • … effective up-to-date teaching material that is tailored to the special requirements of university level language learners • … an open and culturally varied environment (with people from some 30 different countries) • … an intercultural focus: courses on culture and civilisation, tandem learning schemes and visits to opera and film ensure valuable and stimulating exchanges between international and Austrian students.20 GLOBAL BUSINESS PROGRAM GLOBAL BUSINESS PROGRAM 21
  12. 12. GLOBAL BUSINESS PROGRAM SPRING TERM 2013 GLOBAL BUSINESS PROGRAM SPRING TERM 2013 TEAM Global Business Program Our lecturers are motivated and highly qualified experts in German as a Foreign German as a Foreign Language and Language with experience in an academic teaching Special COURSES SPRING 2013 environment. Overview of German courses at FH JOANNEUM I. Basic Courses: The weekly basic courses focus on your grammar competences and the structure of the German language. They should be combined with the courses “Lese- und Schreibtraining” and “Hörverstehen und Sprechtraining” of the same level in order to train all four competences (see point II. And III.). The beginner courses “Grundstufe 1” and “Grundstufe 2” (levels A1/1 and A1/2) take place twice a week and integrate the skills of listening, speaking, reading and writing and emphasize oral communication and listening comprehension in a culturally authentic context. II. Reading and Writing Competences: The weekly courses called “Lese- und Schreibtraining” focus on reading and writing competences with authentic texts in order to enlarge your vocabulary and your reading and writing capacities. Three levels are offered: A2, B1-B2, C1. III. Listening and SpeakingCompetences: The weekly courses called “Hörverstehen und Sprechtraining” focus on listening and oral competences with authentic audio and video materials in order to enlarge listening and speaking capacities. Three levels are offered: A2, B1-B2 and C1. Krista Fuchs studied German Natascha Bradler gratuated Johanna Frank-Stabinger studied Veronika Reiter studied German IV. Special Courses and English at Karl-Franzens- in English and a combination German and Cultural Networking and Applied Cultural Sciences University Graz and also holds a of studies (marketing, law at Karl-Franzens-University Graz. at Karl-Franzens-University university certificate in “German and French) at Karl-Franzens- She has been teaching German Graz. She also holds a university IV. Special Courses as a foreign language since 2002. certificate in “German as a as a foreign language”. Since University Graz in 2004, 2006 she teaches in the field of where she also completed the Johanna Stabinger also works Foreign Language”. In addition • Culture and People: The aim of this course is to bring Austria closer to you in all its multiplicity. adult education, as in the project university course “German as a at an Arts Centre in Graz, where to teaching at FH JOANNEUM, The course will familiarise you with the Austrian political, social and cultural structure. In „Deutschkompetenz“ at the foreign language” in 2006. In she is responsible for the public Veronika Reiter worked at the a project you will explore the intercultural differences between Austria and your home institutions BIT, ISOP and Zebra July 2010, she completed her relations. Franz-Nabl-Institut for literature in Graz. bachelor studies in logopedics research in Graz until 2007 and country. This course is available in English (“Austria – People and Culture (APC)”) and German has been project manager at at FH JOANNEUM. In addition to (“Österreichische Landes- und Kulturkunde (LK)”) and is blocked (8 weeks). working as a speech therapist, Creative Industries Styria since she also teaches German at FH 2008. • German Language Film: This special blocked course aims to familiarise you with German JOANNEUM. language films and focuses on topics related to the recent past or social phenomena in Germany, Austria and throughout the world. You will study a selection of German language films, acquiring the appropriate language skills to analyse social phenomena and historical processes and to draw conclusions on their relation to the present day. Interpretation and analysis will help you to deduce the relevance of a film’s content and transfer it to other areas (the economy, society etc.). • ÖSD-Preparation Course: Do you want to test your German skills and set this down for posterity in your curriculum vitae? Or perhaps include an internationally recognised language diploma in your application? Then the German Language Diploma (Österreichisches Sprachdiplom – ÖSD) is just the right thing for you! In the preparation course (two afternoons) you will study different types of questions that will come up in the examination and you will be prepared for the examination with sample tests. Karin Ingolitsch studied Christoph Hofrichter studied Claudia Biernatzki studied Education Science and a German and French at Karl- Latin, Russian and German as combination of studies Franzens-University Graz and has a Foreign Language at Karl- (languages) at Karl-Franzens- extensive experience in Teaching Franzens-University Graz and University Graz where she also German as a Foreign Language, the University of Vienna. She attended the university course including 2 years teaching has extensive experience in “German as a foreign language”. experience in France and several teaching German as a Foreign In addition to teaching at years of teaching in Austria. Language, including ten years „Activity Jugendförderung“, Christoph Hofrichter is actively of teaching and working on EU- Karin Ingolitsch teaches working on the integration projects (Socrates, Leonardo),Contact and information the German courses at FH of eLearning techniques into responsible for developmentMag. Christoph Hofrichter • Coordinator for German as a Foreign Language • International Relations JOANNEUM Graz and works as a language teaching. In addition of language learning materialTel.: +43/316/5453-8822, Fax : +43/316/5453-9-8822, E-mail : christoph.hofrichter@fh-joanneum.at, Web: www.fh-joanneum.at/daf remedical teacher. to teaching he is coordinator for in Greece. Since 2000 ClaudiaImportant note: There might be slight changes in the course offerings du to student numbers and required levels. Please visit our German as a Foreign Language Biernatzki has been teaching athomepage (www.fh-joanneum.at/daf) to be up to date or feel free to contact us. and also a staff member of the Karl-Franzens-University Graz at International department at FH the “Sprachzentrum”. JOANNEUM.22 GLOBAL BUSINESS PROGRAM GLOBAL BUSINESS PROGRAM 23

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