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Food and Agribusiness
Marketing
8-30-2012
Attitude
• “The longer I live, the more I realize the impact of attitude on life.
Attitude, to me, is more important than facts. It is more important
than the past, the education, the money, than circumstances, than
failure, than successes, than what other people think or say or do. It
is more important than appearance, giftedness or skill. It will make
or break a company... a church... a home. The remarkable thing is
we have a choice everyday regarding the attitude we will embrace
for that day. We cannot change our past... we cannot change the fact
that people will act in a certain way. We cannot change the
inevitable. The only thing we can do is play on the one string we
have, and that is our attitude. I am convinced that life is 10% what
happens to me and 90% of how I react to it. And so it is with you...
we are in charge of our Attitudes.”
• Charles Swindoll
Schedule of Activities
• Thought for the Day
• Smile
• Introductions
• Overview of coursework/syllabus/blackboard
• What the world eats
• Exercise: The global food industry
Smile
Smile
Smile
Smile
Smile
Smile
Exercise
• Map the Global Food Industry
• Identify the functions and their roles

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Food and agribusiness marketing week 1

  • 2. Attitude • “The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, the education, the money, than circumstances, than failure, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company... a church... a home. The remarkable thing is we have a choice everyday regarding the attitude we will embrace for that day. We cannot change our past... we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% of how I react to it. And so it is with you... we are in charge of our Attitudes.” • Charles Swindoll
  • 3. Schedule of Activities • Thought for the Day • Smile • Introductions • Overview of coursework/syllabus/blackboard • What the world eats • Exercise: The global food industry
  • 10. Exercise • Map the Global Food Industry • Identify the functions and their roles