Your SlideShare is downloading. ×
0
myNIKE
myNIKE
myNIKE
myNIKE
myNIKE
myNIKE
myNIKE
myNIKE
myNIKE
myNIKE
myNIKE
myNIKE
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

myNIKE

6,522

Published on

MGMT 535

MGMT 535

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
6,522
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. NIKE FALL PRODUCT SERVICE PROPOSAL 2011 Robert Chanthavongsa
  • 2. NIKE – THE BRAND &amp; LEADERSHIP <ul><li>Target Market – 18 – 34 year olds </li></ul><ul><li>High performance shoes with high tech features </li></ul><ul><li>High allocation on marketing </li></ul><ul><ul><ul><li>Top sports athletes such as golf, basketball, football </li></ul></ul></ul><ul><li>WHAT AND WHERE DO WE DO NOW? </li></ul><ul><ul><li>ANSWER – EXPAND OUR BRAND MORE </li></ul></ul>
  • 3. &nbsp;
  • 4. WHAT IS myNIKE? <ul><li>“ CREATE YOUR DREAMS, WE BELIEVE IN YOU” </li></ul><ul><li>Continuation of the Nike ID concept </li></ul><ul><li>Design and creativity </li></ul><ul><li>Use the latest technology </li></ul><ul><li>Those who want to fully customize </li></ul><ul><li>their shoes/sneakers </li></ul>
  • 5. myNIKE – The Bottom Line <ul><li>For any type of activity </li></ul><ul><ul><li>Sport/leisure/outdoors </li></ul></ul><ul><li>Price will depend on customization </li></ul><ul><ul><li>More options  higher price </li></ul></ul><ul><li>Offered first in the U.S. </li></ul><ul><ul><li>Then worldwide </li></ul></ul>
  • 6. NIKE SOCIAL NETWORK <ul><li>Database for designers </li></ul><ul><li>Interact with others and share ideas </li></ul><ul><li>Keep a digitized online profile of your shoe collection </li></ul><ul><li>Customizable features </li></ul>
  • 7. WHO WILL WE BE COMMUNICATING WITH IN THIS PLAN? <ul><li>Nike global management </li></ul><ul><ul><li>Lead executives, top management </li></ul></ul><ul><li>Product development </li></ul><ul><li>Stockholders </li></ul><ul><li>Suppliers </li></ul><ul><li>The media </li></ul><ul><li>CUSTOMERS </li></ul>
  • 8. WHY myNIKE? <ul><li>Increase online sales. </li></ul><ul><li>Connect/interact with our customers. </li></ul><ul><li>Expand the brand name and line. </li></ul><ul><li>Create/manage a dedicated nike </li></ul><ul><li>online community. </li></ul>
  • 9. INTERACTING WITHIN THE ORGANIZTION <ul><li>What is our message? </li></ul><ul><li>Who is the receiver? </li></ul><ul><ul><li>Nike organization </li></ul></ul><ul><li>How do we get the message across? </li></ul><ul><ul><li>Keep the plan simple and concise </li></ul></ul><ul><li>Be aware of culture/customs </li></ul>
  • 10. FEEDBACK FROM THE NIKE FAMILY <ul><li>Importance </li></ul><ul><ul><li>Why is feedback needed? </li></ul></ul><ul><li>How will feedback be given/received? </li></ul><ul><ul><li>E-mail, meetings, telephone calls, company message service. </li></ul></ul><ul><li>Management </li></ul><ul><li>Implementation </li></ul>
  • 11. WAYS TO COMMUNICATE/MARKET TO THE CUSTOMER <ul><li>EXTENSIVE MARKETING </li></ul><ul><li>Social media outlets </li></ul><ul><li>Big market cities across the globe </li></ul><ul><li>myNIKE BUS </li></ul><ul><li>Monthly “myNike Selection” </li></ul>
  • 12. myNIKE GOALS <ul><li>myNIKE program implementation </li></ul><ul><ul><li>mid February 2012 </li></ul></ul><ul><ul><li>Website profiles, sales, shipments </li></ul></ul><ul><li>Marketing campaign starts December 2011 </li></ul><ul><ul><li>myNIKE tour bus, tv commercials </li></ul></ul><ul><li>myNIKE evaluation </li></ul><ul><ul><li>May 2012 </li></ul></ul>

×