2009 Trends By 22squared

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  • + E99 E99 4 months ago
    What a refreshing presentation. This is one of the best presenations. I connected with every slide and could not wait until the next slide. You should see what our agency developed... its embarassing.
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2009 Trends By 22squared - Presentation Transcript

  1. TRENDS OF 2009 1
  2. WHEN ADVOCATES TALK,
  3. WHEN ADVOCATES TALK, BRANDS GROW TM
  4. HAVE CHEMISTRY RE MAIN AUT HE NTIC ACT TRANSPARENT ARE EMPATHETIC SUPPORT EACH OTHER FRIENDS FRIENDS SPEND QUALITY TIME S H A R E A P O V GIVE MORE THAN GET STAY IN TOUCH INSPIRE EACH OTHER
  5. HAVE CHEMISTRY RE MAIN AUT HE NTIC RAW ACT TRANSPARENT ARE EMPATHETIC ARE EMPATHETIC SUPPORT EACH OTHER SUPPORT EACH OTHER CARE FRIENDS FRIENDS SPEND QUALITY TIME S H A R E A P O V DO WN GIVE MORE THAN GET GIVE MORE THAN GET STAY IN TOUCH INSPIRE EACH OTHER
  6. Con sumerism 1.0-4.0
  7. Con sumerism 1.0-4.0 1.0 1990’s Irresponsible Greed
  8. Con sumerism 1.0-4.0 1.0 1990’s Irresponsible Greed
  9. Con sumerism 1.0-4.0 1.0 2.0 3.0 1990’s Turn of the Post 9/11 Millennium Irresponsible Greed Information Sharing & Consumers Becoming Educated
  10. Con sumerism 1.0-4.0 1.0 2.0 3.0 1990’s Turn of the Post 9/11 Millennium Irresponsible Greed Information Sharing & Consumers Becoming Educated
  11. Con sumerism 1.0-4.0 1.0 2.0 3.0 1990’s Turn of the Post 9/11 Millennium Irresponsible Greed Information Sharing & Consumers Becoming Educated
  12. Con sumerism 1.0-4.0 1.0 2.0 3.0 4.0 1990’s Turn of the Post 9/11 Today Millennium Irresponsible Generation G Greed Information Sharing & Consumers Becoming Educated
  13. Con sumerism 1.0-4.0 1.0 2.0 3.0 4.0 1990’s Turn of the Post 9/11 Today Millennium Irresponsible Generation G Greed Information Sharing & Consumers Becoming Educated
  14. You Can Run... RAW But You Can’t Hide...
  15. You Can Run... But You Can’t Hide...
  16. in your FACE crude io na ted op in FUN hones loud t straightforward 7
  17. in your FACE crude io na ted op in OUTSPOKEN FUN hones loud t straightforward 7
  18. 8
  19. RAW HAPPENS YOU CAN’T AVOID IT 8
  20. 9
  21. TROPICANA 9
  22. TROPICANA 9
  23. TROPICANA “The redesign of Tropicana’s Pure Premium OJ containers has me pissed! Why? Because the design went from upscale to totally generic.” 9
  24. AND. . . 10
  25. AND. . . SALES PLUNGED 20% 10
  26. 11
  27. P ICA NA DT RO OW DI D? H RE SP ON 11
  28. 11
  29. 12
  30. A brand that got it right... 12
  31. 13
  32. JETBLUE 13
  33. JETBLUE 13
  34. JETBLUE “F*!% YOU JET BLUE...JetBlue (f*!% you, again) is holding a plane full of hostages on the runway at JFK...” 13
  35. 14
  36. Be honest and ACT TRANSPARENT have clear intentions 14
  37. Be honest and ACT TRANSPARENT have clear intentions 14
  38. Be honest and ACT TRANSPARENT have clear intentions “We are sorry and embarrassed. But most of all, we are deeply sorry...You deserved better - a lot better - from us last week and we let you down. Nothing is more important than regaining your trust.” 14
  39. 15
  40. Where are they today? 15
  41. 43% True Advocacy Average annual passenger revenue growth rate from 05-07 SOURCE: 22squared Airline White Paper, 2009 16
  42. 17
  43. How are other brands dealing with RAW feedback? 17
  44. 18
  45. 19
  46. How can we be more proactive with the RAW feedback our clients receive? 19
  47. BWW 20
  48. Twitter Facebook Google Alerts MySpace Flickr YouTube TripAdvisor Review Sites (i.e. Yelp) 21
  49. 22
  50. NEGATIVE RAW HAPPENS... ...WHEN BRANDS DON’T CARE. 22
  51. GIVING IS THE NEW TAKING... CARE ...SHARING IS THE NEW GIVING.
  52. GIVING IS THE NEW TAKING... ...SHARING IS THE NEW GIVING.
  53. 24
  54. GENERATION G G for ‘Generosity,’ not G for ‘Greed’ 24
  55. GENERATION G G for ‘Generosity,’ not G for ‘Greed’ 24
  56. 25
  57. bringing CARE to life 25
  58. Be helpful, useful SUPPORT EACH act on their behalf OTHER 26
  59. Be helpful, useful SUPPORT EACH act on their behalf OTHER Kraft 26
  60. Be helpful, useful SUPPORT EACH act on their behalf OTHER Kraft 26
  61. FACT : The more brands behave like friends, the more customers return the favor [ Brands that are perceived to act on their customer’s behalf have 44% more advocates than brands that do not.* ] 27 *22squared Friendship Model Research
  62. Provide value and meaning GIVE MORE THAN beyond the money spent GET 28
  63. Provide value and meaning GIVE MORE THAN beyond the money spent GET TOMS Shoes 28
  64. Provide value and meaning GIVE MORE THAN beyond the money spent GET TOMS Shoes GIVEN OVER 140,000 PAIRS OF SHOES 28
  65. 29
  66. How can we help our brands become more generous? 29
  67. WHERE ARE THE OPPORTUNITIES? brand/ business medium right target 30
  68. The Economy Sucks... DOWN How Can We Help?
  69. The Economy Sucks... How Can We Help?
  70. How Can We Help?
  71. How they are coping DOING WANTING
  72. How they are coping DOING WANTING Staying In Going Out
  73. How they are coping DOING WANTING Staying In Going Out Staycation Vacation
  74. How they are coping DOING WANTING Staying In Going Out Staycation Vacation Indulging In Little Indulging In Whatever Things They Like
  75. How they are coping DOING WANTING Staying In Going Out Staycation Vacation Indulging In Little Indulging In Whatever Things They Like Cutting Down Spoiling
  76. ARE Understand their needs EMPATHETIC desires and lives How can we help them cope?
  77. ARE Understand their needs EMPATHETIC desires and lives How can we help them cope? 415,67 5 6,992 1,549
  78. ARE Understand their needs EMPATHETIC desires and lives How we can help them cope?
  79. ARE Understand their needs EMPATHETIC desires and lives How we can help them cope? Customer Appreciation Week
  80. GIVE MORE THAN Provide value and meaning GET beyond the money spent How we can help them cope?
  81. GIVE MORE THAN Provide value and meaning GET beyond the money spent How we can help them cope?
  82. GIVE MORE THAN Provide value and meaning GET beyond the money spent How we can help them cope?
  83. GIVE MORE THAN Provide value and meaning GET beyond the money spent How we can help them cope?
  84. ARE GIVE MORE THAN EMPATHETIC GET
  85. ARE GIVE MORE THAN EMPATHETIC GET
  86. -12% True Advocacy SOURCE: 22squared Retail Banking White Paper, 2009
  87. ARE GIVE MORE THAN EMPATHETIC GET
  88. ARE GIVE MORE THAN EMPATHETIC GET
  89. ARE GIVE MORE THAN EMPATHETIC GET
  90. 40
  91. What can we do to help people cope and still drive our business? 40
  92. Your customers and employees and investors will remember how you treated them when times were tough, when they needed a break, when a little support meant everything. No one in particular will remember how you acted during the boom times. -Seth Godin
  93. QUESTIONS?
  94. Trendwatching TrendHunter The Cool Hunter 43
  95. EXAMPLE RAW make twitter account to address customer issues Buffalo Wild Wings be more ‘green’ kids get 5 free wings on Sauce Sampler Mondays CARE DOWN 44
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