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Up to this point, social media marketing has been largely about free posts for free, low impact results.
Now that Facebook is forcing the issue with Promoted Posts, marketers need a new set of tools where they can measure the value of each social media marketing channel and decide, based on real facts and numbers, which channels are cost effective.
Presented by Rob Kischuk (@rkischuk) & Kurt Uhlir (@kurtuhlir)
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