Drive your business success with dynamic public relations.


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Introducing The Darnell Works Agency and principal Roger Darnell.

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Drive your business success with dynamic public relations.

  2. 2. The Darnell Works Agency offers you the proven ability to:• create, manage and leverage strategic, world-classClick to edit Master title style communications campaigns• produce professional communications content• engage in expert relations with executive clientele, key media, analysts and industry leaders in your target markets Click to edit Master subtitle style• consistently secure news and feature press coverage• drive strategic business initiatives of the highest order
  3. 3. CURRENT CLIENTS ATTIK (San Francisco, Los Angeles) Global creative agency Leviathan (Chicago)Click to edit Master title style Design-driven creative production studio Pictures In A Row (Los Angeles) Full-service production studio Shilo (New York City, La Jolla, California) Creative production company Transparent House (San Francisco, Berlin, Moscow) Click to edit Master subtitle style Next-generation creative studio Tommy Ewasko (Los Angeles) Imagemaker Thornberg & Forester (New York City, Los Angeles) Design and digital production company
  4. 4. PAST CLIENTS • World-class NYC animation studio Nathan Love • Digital creative agency Ralph • Strategic creative ideas studio We Are Plus • Creative communications company Spinifex Group • Leading editorial company Rock Paper Scissors, VFX boutique a52, design studio Elastic • Stardust Studios, bicoastal U.S. creative production companyClick to edit Master title style • • • Tool of North America, leading commercial production company Universal Music Group’s eLabs Communications EMA Multimedia, full-service all-media production and design studio • HDTV Solutions, DTV consulting services and systems integrator • POPcast Communications, Web video infrastructure and services provider • Troika Design Group, Hollywood creative design & TV production studio • Super 78, next-generation full-service animation studio • Systems Engineering Associates, ebusiness architecture and solutions • Direct Stock Market, online marketplace for investors and emerging-growth companies Click to edit Master subtitle style • •, proposed iMac community The Spark Factory, creative TV production company • Crest National, Hollywood’s renowned film lab, post-production facility and CD/DVD lab • Century III, Florida’s largest studio and the most complete teleproduction facility in the Southeastern U.S. • Others: Associated Images, BritHaus Films, Colemanbrandworx, Carnival Cruise Line/Holland America Cruise Line, Chapman/Leonard Studios & Production Center,, Design Concepts, Endless Noise, Ensign Property Group, EDEFX Group, General Video, Goulden Products, Inc., iBoost Technologies, International Speedway Corporation, Ivan Tors Entertainment, JHT Multi-Media,, Mentor Films, Nonfiction Spots, Orlando Special Effects, Phillips Business Information, PSN Publications,, SeaQuest DSV, Tupperware, WorldTrade Entertainment….
  5. 5. SELECTED CAMPAIGN ACTIVITIES• Developing marketing objectives to align business and brand strategies• Developing and executing effective media strategies• Creating tag lines, boilerplates, story pitches, news/press releases, backgrounders, press kits, blogs, books, presentations, videos, feature stories and other high-profile strategic marketing contentClick to edit Master title style• Contacting media and analysts to introduce company executives and their subject-matter expertise for current news stories and to share breaking news• Developing custom, strategic media distribution lists• Authoring, editing and placing byline articles• Monitoring target media editorial calendars and pitching executives and materials for feature coverage•• Click targeted advertising, promotional and business-development Consulting on to edit Master subtitle style Monitoring industry awards calendars and submitting entries opportunities• Seeking speaking engagements for company executives at business events• Developing media events• Tracking and packaging media exposure• Serving as corporate spokesperson, as appropriate
  6. 6. PAST PRINT COVERAGE IN… +81 Digital Arts Magazine POST Magazine 3D World PromaxBDA Daily Brief Access Internet Magazine Dow Jones Newswire PROMO AdsoftheWorld Engadget Print Adland Game Daily PSFK Adrants Fast Company San Francisco Chronicle Advertising Age The FWA Awards San Francisco Business Times Adweek Film&Video San Jose Mercury News Ad Age BtoB Flavorpill SHOOTClick to edit Master title style American Cinematographer Forbes shots Animation World Fortune Magazine SourceEcreative Pro Fortune Small Business Stash AutoWeek Graphic Design USA Step Inside Design Billboard HOW Studio Monthly Boards The Huffington Post The Hollywood Reporter Brain ICG Magazine The Industry Standard Brand New IdN The Wall Street Journal Brandweek IGN Brand Republic iMediaConnection Television Week Business 2.0 International Herald Tribune The Vine Campaign True/Slant Click to edit Master subtitle style CNET Communication Arts ComputerArts LA Weekly Los Angeles Business Journal Los Angeles Times USA Today Variety VFXPro Computer Graphics World M21 VFX World ComputerLove MacCentral VentureWire The Cool Hunter Media Asia Videography Contagious Media Magazine Videomaker Crain’s New York Business MediaPost Video Business Creative Review Millimeter Video Systems Creativity Motionographer Video Store Design Week MovieMaker W Digital Buzz Blog The New York Times Wired DVD Insider The New York Post World Screen News DesignInteract Newstoday Yahoo! Finance Page … and many others.
  7. 7. • From 1985 to 1990, while putting himself through the University ofCentral Florida, agency principal Roger Darnell served in the U.S. AirForce Reserves. Through distinguished duty as an Instructional SystemsDesign Specialist and his squadron’s Public Affairs Rep, he earned hisWing’s Non-Commissioned Officer of the Quarter Award, the Air ForceAchievement Award and two honorary F-4 Fighter backseat flights.Click to edit Master title style• Roger earned two Bachelor of Arts Communications degrees from UCF in 1990.• A Scripps Howard Fellowship-winning writer with professional credits spanningscreenplays, video scripts, and many high-profile blogs, books and feature articles innational and international magazines, Roger is also a veteran of award-winning episodicproductions for HBO, Playtone, Universal/NBC and Columbia TriStar… as well as being an Click to edit Master subtitle styleaccomplished producer in new and traditional media.• Through his growing achievements providing strategic counsel to innovativecompanies in numerous industries, Roger has earned a reputation as a leading businesscommunications professional. His consistent development and management of sound,effective and successful brand communications campaigns have so far resulted in wellover a billion positive media impressions worldwide.
  8. 8. SELECTED MILESTONES• Successful career in film and TV production, scriptwriting, publicity and trade industryjournalism well established in Central Florida before relocation to Los Angeles in 1998.• Through design and execution of a balanced marketing campaign, partnered CrestNational Film, Video & DVD Labs with Women in Film International, IFP/West, AFI Worldfest,Slamdance and other international film festivals – and reached millions of filmmakers. Click to edit Master title style• First large-scale business story: Prelaunch of as co-lead on The TerpinGroup’s team in Los Angeles. Coverage included The Wall Street Journal, New York Times,Reuters, Bloomberg News, Los Angeles Times,, USA Today, C-NET… 80+publications and 120+ TV and radio programs.• In addition to existing clients, since 2000, The Darnell Works Agency has providedstrategic marketing consultation and execution for international agencies ATTIK U.K. LTD, Click to edit Master subtitle styleRalph and ColemanBrandWorx, Sydney-based Spinifex Group, bicoastal U.S. productionventures Nonfiction Unlimited, Stardust Studios, PostWorks, The Ebeling Group, Thornberg &Forester and Tool of North America, New York City’s Nathan Love and We Are Plus, Madison’sDesign Concepts, and in Los Angeles, EMA Multimedia, Endless Noise, GOODSPOT, HDTVSolutions, Humunculus, Troika Design Group and Universal Music Group, among others.• Relocating back to the U.S. East Coast in 2001, The Darnell Works Agency has continuedexecuting successful PR campaigns for many companies… each of which has earned themost prestigious awards their respective industries offer, including Cannes Ad Lions, Clios,Grammies, Emmies and Academy Awards. Case studies online at