Social Media And Job Search 2012

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How social media sites can be used to enhancd job search: Twitter, Facebook and LinkedIn

How social media sites can be used to enhancd job search: Twitter, Facebook and LinkedIn

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  • Social Media is a form of electronic communication that allows users to create online communities to share information, ideas, personal messages and other content (Merrian Webster)
  • Calgary’s mayor placed an emphasis on using social media sites such as Facebook and Twitter to promote his platform and engage voters Ubiquitos= Being or seeming to be everywhere at the same time Pervasive=spread throughout
  • Create a social media plan – think about what you are using it for, what image you want to present Social media is about being friendly and social, but you are also creating an online presence. You want people to know you’re friendly, but also professional, and knowledgeable about your industry Be careful what you post and embed a professional looking picture.
  • "If you think your mom would be embarrassed by something you post, then think twice about posting it,
  • What is the average age? 43
  • What is the average age? 43 From Nexen’s HR Department: LinkedIn is one the key pieces of our overall recruitment strategy. It’s a very effective tool for attracting top talent to Nexen, enhancing our brand and educating potential candidates about our company. Since implementing LinkedIn, we have more than 2,100 current employees registered and more than 6,000 followers. We use it to advertise our job postings and communicate in real-time with potential candidates, source potential candidates and develop networks with people in fields relevant to our industry and hiring needs. All Nexen’s recruiters also post their own profiles on LinkedIn and as a result are contacted constantly by job seekers. LinkedIn isn’t the only social media resource we’re currently using. Our YouTube account hosts between eight and 10 videos at any time including videos featuring our oil sands upgrading process at Long Lake, a day in the life of an offshore platform in the North Sea and employee testimonials. Video is one of the best ways we can show people about the interesting work we do, and the opportunities we have for advancement. It enables us to explain what it’s like to work at Nexen better than any other medium.
  • Finding a job through Facebook isn’t about pestering your friends and junking up their news feeds with status updates like “Unemployed and Looking For Work — Help A Dude Out.” It’s about making the most of your network in a positive way, not by being a nuisance. (mashable)
  • Consider everything you post on Facebook to be public information for everyone to see, read and share
  • Job sites are broadcasting on Twitter, and it's increasingly used as a way of connecting directly with key contacts, including organizations you might want to work for. TwitterJobSearch.com: job search engine that searches Twitter for jobs by keyword
  • Unfiltered opportunity to connect Don’t need an introduction to contact another twitter user, don’t need to be approved It is acceptable to follow and connect with people on Twitter because your friends do
  • Job sites are broadcasting on Twitter, and it's increasingly used as a way of connecting directly with key contacts, including organizations you might want to work for. TwitterJobSearch.com: job search engine that searches Twitter for jobs by keyword
  • Facebooks for professionals
  • Facebooks for professionals

Transcript

  • 1. Social Media and Your Job Search Calgary Public Library: Career Resource Division Free Powerpoint Templates Page 1
  • 2. What Is It? Technology that facilitates human interaction Free Powerpoint Templates Page 2
  • 3. Ubiquitous and Pervasive• Twitter: Neshi• YouTube: 2nd largest search engine• Facebook: 3.5 billion pieces of content shared each week• 96% of 18-35 year olds are on a social network Free Powerpoint Templates Page 3
  • 4. Why Bother?• Showcase skills• Generate awareness of your specialties• Keep competitive in the job market Free Powerpoint Templates Page 4
  • 5. Social Media for Job Search Source:MediaBistro.com Free Powerpoint Templates Page 5
  • 6. Start with a plan Don’t tackle everything at once Keep it professionalRemember: You’re creating an online presence and brand Free Powerpoint Templates Page 6
  • 7. The Big Four LinkedIn Facebook Twitter Blogs Free Powerpoint Templates Page 7
  • 8. What Are Companies Using? Free Powerpoint Templates Page 8
  • 9. LinkedIn World’s largest online business networking site: over 130 million users Using the Internet to find and be found by people Free Powerpoint Templates Page 9
  • 10. LinkedIn • Stay informed: your professional contacts and industry • Find the people and knowledge you need to achieve your business or employment goals • Control your professional identity online Free Powerpoint Templates Page 10
  • 11. Facebook845 million users Free Powerpoint Templates Source: mashable.com/jobvite Page 11
  • 12. Be Careful! Free Powerpoint Templates Page 12
  • 13. Twitter • 140 characters •Microblogging •Instant updates •Employers and job sites post job openings Free Powerpoint Templates Page 13
  • 14. Twitter Source: Oliver Widder, 2009 Free Powerpoint Templates Page 14
  • 15. Twitter•TwitterJobSearch.com: job search engine thatsearches Twitter for jobs by keyword Free Powerpoint Templates Page 15
  • 16. Blogs: Create Free Powerpoint Templates Page 16
  • 17. Follow, Watch, Comment Free Powerpoint Templates Page 17
  • 18. Help at the Library Free Powerpoint Templates Page 18
  • 19. Caution ! Social networking is just one way of reaching out in a culture that still highly values face-to-face contact… Free Powerpoint Templates Page 19