Technical Foundations for Business Success <ul><li>THE  COMING </li></ul><ul><li>DIGITAL  </li></ul><ul><li>ERA </li></ul>...
Technical Foundations for Business Success <ul><li>Disruptive Technology 1439 </li></ul>
Technical Foundations for Business Success <ul><li>Product/Effect </li></ul>
The Ghost of Technology Past <ul><li>Q: Where have we heard these comments? </li></ul><ul><li>“ The print is too small to ...
Ghosts of Technology Past <ul><li>A: The Paperback Book when it was first released. </li></ul>
Ghosts of Technology Past <ul><li>Reference: “A History of Paperback Books” </li></ul><ul><li>http://paperbarn.www1.50megs...
Technical Foundations for Business Success <ul><li>New Disruptive Technology </li></ul>
Technical Foundations for Business Success <ul><li>New Product/Effect </li></ul>
Technical Foundations for Business Success <ul><li>THE PROJECT GUTENBERG BIBLE, King James, Book 10: 2 Samuel   </li></ul>...
Regular vs. Mobile Internet <ul><li>Proprietary vs. Generic Solutions </li></ul><ul><li>Proprietary: Sony e-Book, Kindle R...
Technical Foundations for Business Success <ul><li>New Formats </li></ul><ul><ul><li>VST </li></ul></ul><ul><ul><li>dNaml ...
Technical Foundations for Business Success <ul><li>PDF </li></ul><ul><li>Or </li></ul><ul><li>XML </li></ul>
Technical Foundations for Business Success <ul><li>How do you get there from here? </li></ul>
Technical Foundations for Business Success <ul><li>XML Workflows. </li></ul>
Technical Foundations for Business Success <ul><li>The Coming Era of Mobile Content  </li></ul>
Images of Mobile Past <ul><li>Vision </li></ul>
Images of Mobile Present <ul><li>Product </li></ul>
Images of Mobile Future <ul><li>Future </li></ul>
Ghosts of Technology Past <ul><li>The Original Small Screen </li></ul>
The Mobile Internet vs. Regular Internet <ul><li>WAP!!! </li></ul>
Technical Foundations for Business Success <ul><li>Sample of Comic Book we created for distribution via cell phone </li></ul>
Technical Foundations for Business Success <ul><li>WHERE’S THE MONEY??? </li></ul>
Current Work on Mobile at ICC Macmillan <ul><li>SO IS THERE A MARKET? </li></ul>
The Cell Phone Space <ul><li>3.3 BILLION > 5 BILLION vs. 800 Million > 1 BILLION </li></ul>
Distribution Solution <ul><li>RULE 1: DON’T FOCUS ON THE US ONLY.  </li></ul><ul><li>MARKETS ARE EVERYWHERE. </li></ul>
Technical Foundations for Business Success <ul><li>Question: What is the World’s Largest English Reading Market (No its no...
Technical Foundations for Business Success <ul><li>Question: What is the World’s 2nd Largest English Reading Market (No it...
The Future of Mobile <ul><li>Mobile IS the Internet in many developing countries. </li></ul><ul><li>NY Times Article 4/13/...
Making Mobile Work <ul><li>5 out of current top 10 Fiction bestsellers in Japan started on Mobile. </li></ul>
Distribution Solution <ul><ul><li>RULE 2: AVOID EXCLUSIVITY </li></ul></ul>
Making Mobile Work <ul><li>Are you On Deck or Off Deck?  </li></ul>
Making Mobile Work <ul><li>Aggregate your distributors as well as your content. </li></ul>
Making Mobile Work <ul><li>OPPORTUNITY 2: </li></ul><ul><li>Go Global with Mobile </li></ul>
MPS Mobile: Our Unique Selling Proposition <ul><li>75+ Mobile Phone Companies </li></ul><ul><li>150+ Countries </li></ul><...
MPS Mobile: Our Unique Selling Proposition <ul><li>We Consolidate Billing  </li></ul><ul><li>Provide Comprehensive Reporti...
MPS Mobile: Our Unique Selling Proposition <ul><li>MAKE THE GLOBAL LOCAL </li></ul><ul><li>MAKE THE LOCAL  GLOBAL </li></ul>
The Cell Phone Space <ul><li>3 Key Facts About Mobile </li></ul><ul><li>Normal use: 7–10 minute involvement period forcing...
Making Mobile Work <ul><li>Slice, dice, disaggregate, reaggregate </li></ul>
Some Quick Statistics <ul><li>RULE 3: TARGET EVERYONE </li></ul>
Some Quick Statistics <ul><li>82% of all US/Western European consumers now have access to the Mobile Internet on their Mob...
Some Quick Statistics <ul><li>20% of Mobile users have paid for content on their phones </li></ul><ul><li>Highest Category...
Making Mobile Work <ul><li>OPPORTUNITY 4: </li></ul><ul><li>Develop Your FMO </li></ul><ul><li>(For Mobile Only)  Content ...
Making Mobile Work <ul><li>RULE 4: EXPECT CHANGE </li></ul>
The Mobile Future <ul><li>The iPhone has dramatically increased consumer awareness of mobile capabilities. </li></ul>
The Mobile Future <ul><li>Consumers have shown their clear preference for “do-it-all” devices rather than stand alones. </...
Making Mobile Work <ul><li>Other devices will also be launching this Fall: </li></ul><ul><ul><li>Bigger Screen size </li><...
The Mobile Future <ul><li>Opening up the Airwaves </li></ul><ul><ul><li>700 MHZ Spectrum </li></ul></ul><ul><ul><li>Recent...
The Future of Content <ul><li>When asked at a recent conference where he saw Google’s biggest future growth prospects, Ser...
The Future of Content <ul><li>“ Mobile, Mobile, Mobile.” </li></ul>
The Mobile Future <ul><li>Rule 5: Think outside the book  um,  box. </li></ul>
The Mobile Future
The Mobile Future <ul><li>NEW MEANS OF MONETIZING YOUR CONTENT </li></ul>
The Mobile Future <ul><li>Pay per view </li></ul><ul><li>Subscriptions </li></ul><ul><li>RSS/SMS Feeds </li></ul><ul><li>B...
MPS Mobile: Key Opportunities <ul><li>Legacy Content Delivery </li></ul><ul><li>Disaggregated Content (Tracks, Articles, C...
Turn Your Cell Phones ON <ul><li>To check out MPS Mobile on your cell phone now do the following: </li></ul><ul><ul><li>IN...
Technical Foundations for Business Success <ul><li>To get your Global Bible text MacMobile to 22646 </li></ul>
1466 NW Naito Parkway, Suite 200, Portland, Oregon 97209 Phone 503-221-9911, Fax 503-221-0956 contact: Bob Kasher [email_a...
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  • Mps Ecpa Presentaion

    1. 1. Technical Foundations for Business Success <ul><li>THE COMING </li></ul><ul><li>DIGITAL </li></ul><ul><li>ERA </li></ul><ul><li>OF </li></ul><ul><li>PUBLISHING </li></ul>
    2. 2. Technical Foundations for Business Success <ul><li>Disruptive Technology 1439 </li></ul>
    3. 3. Technical Foundations for Business Success <ul><li>Product/Effect </li></ul>
    4. 4. The Ghost of Technology Past <ul><li>Q: Where have we heard these comments? </li></ul><ul><li>“ The print is too small to read.” </li></ul><ul><li>“ I like having the feel of a book to hold when I read it.” </li></ul><ul><li>“ It won’t be easy to read at the beach.” </li></ul><ul><li>“ Its not a REAL book.” </li></ul><ul><li>“ It won’t last.” </li></ul><ul><li>“ The format is too tiny to hold comfortably.” </li></ul><ul><li>“ Who would want to read ‘War and Peace’ on it.” </li></ul><ul><li>“ Serious authors will never embrace it.” </li></ul>
    5. 5. Ghosts of Technology Past <ul><li>A: The Paperback Book when it was first released. </li></ul>
    6. 6. Ghosts of Technology Past <ul><li>Reference: “A History of Paperback Books” </li></ul><ul><li>http://paperbarn.www1.50megs.com/Paperbacks/index.htm </li></ul>
    7. 7. Technical Foundations for Business Success <ul><li>New Disruptive Technology </li></ul>
    8. 8. Technical Foundations for Business Success <ul><li>New Product/Effect </li></ul>
    9. 9. Technical Foundations for Business Success <ul><li>THE PROJECT GUTENBERG BIBLE, King James, Book 10: 2 Samuel </li></ul><ul><li>10:001:001 Now it came to pass after the death of Saul, when David was returned from the slaughter of the Amalekites, and David had abode two days in Ziklag; </li></ul><ul><li>10:001:002 It came even to pass on the third day, that, behold, a man came out of the camp from Saul with his clothes rent, and earth upon his head: and so it was, when he came to David, that he fell to the earth, and did obeisance. </li></ul><ul><li>10:001:003 And David said unto him, From whence comest thou? And he said unto him, Out of the camp of Israel am I escaped. </li></ul><ul><li>10:001:004 And David said unto him, How went the matter? I pray thee, tell me. And he answered, That the people are fled from the battle, and many of the people also are fallen and dead; and Saul and Jonathan his son are dead also. </li></ul><ul><li>10:001:005 And David said unto the young man that told him, How knowest </li></ul>
    10. 10. Regular vs. Mobile Internet <ul><li>Proprietary vs. Generic Solutions </li></ul><ul><li>Proprietary: Sony e-Book, Kindle Reader, Rocket Book </li></ul><ul><ul><li>Idea is that you will get a more book like reading experience </li></ul></ul><ul><li>Generic: Works on any device that is web enabled </li></ul><ul><ul><li>Idea is that you will be able to access print content on any kind of web enabled device. </li></ul></ul>
    11. 11. Technical Foundations for Business Success <ul><li>New Formats </li></ul><ul><ul><li>VST </li></ul></ul><ul><ul><li>dNaml </li></ul></ul><ul><ul><li>Adobe Reader </li></ul></ul><ul><ul><li>Microsoft Reader </li></ul></ul><ul><ul><li>Palm Reader </li></ul></ul><ul><ul><li>Kindle </li></ul></ul><ul><ul><li>Sony e-Reader </li></ul></ul>
    12. 12. Technical Foundations for Business Success <ul><li>PDF </li></ul><ul><li>Or </li></ul><ul><li>XML </li></ul>
    13. 13. Technical Foundations for Business Success <ul><li>How do you get there from here? </li></ul>
    14. 14. Technical Foundations for Business Success <ul><li>XML Workflows. </li></ul>
    15. 15. Technical Foundations for Business Success <ul><li>The Coming Era of Mobile Content </li></ul>
    16. 16. Images of Mobile Past <ul><li>Vision </li></ul>
    17. 17. Images of Mobile Present <ul><li>Product </li></ul>
    18. 18. Images of Mobile Future <ul><li>Future </li></ul>
    19. 19. Ghosts of Technology Past <ul><li>The Original Small Screen </li></ul>
    20. 20. The Mobile Internet vs. Regular Internet <ul><li>WAP!!! </li></ul>
    21. 21. Technical Foundations for Business Success <ul><li>Sample of Comic Book we created for distribution via cell phone </li></ul>
    22. 22. Technical Foundations for Business Success <ul><li>WHERE’S THE MONEY??? </li></ul>
    23. 23. Current Work on Mobile at ICC Macmillan <ul><li>SO IS THERE A MARKET? </li></ul>
    24. 24. The Cell Phone Space <ul><li>3.3 BILLION > 5 BILLION vs. 800 Million > 1 BILLION </li></ul>
    25. 25. Distribution Solution <ul><li>RULE 1: DON’T FOCUS ON THE US ONLY. </li></ul><ul><li>MARKETS ARE EVERYWHERE. </li></ul>
    26. 26. Technical Foundations for Business Success <ul><li>Question: What is the World’s Largest English Reading Market (No its not the US). </li></ul>
    27. 27. Technical Foundations for Business Success <ul><li>Question: What is the World’s 2nd Largest English Reading Market (No its not the US). </li></ul>
    28. 28. The Future of Mobile <ul><li>Mobile IS the Internet in many developing countries. </li></ul><ul><li>NY Times Article 4/13/08 “Can the Cellphone End Global Poverty” </li></ul>
    29. 29. Making Mobile Work <ul><li>5 out of current top 10 Fiction bestsellers in Japan started on Mobile. </li></ul>
    30. 30. Distribution Solution <ul><ul><li>RULE 2: AVOID EXCLUSIVITY </li></ul></ul>
    31. 31. Making Mobile Work <ul><li>Are you On Deck or Off Deck? </li></ul>
    32. 32. Making Mobile Work <ul><li>Aggregate your distributors as well as your content. </li></ul>
    33. 33. Making Mobile Work <ul><li>OPPORTUNITY 2: </li></ul><ul><li>Go Global with Mobile </li></ul>
    34. 34. MPS Mobile: Our Unique Selling Proposition <ul><li>75+ Mobile Phone Companies </li></ul><ul><li>150+ Countries </li></ul><ul><li>Equals a potential market of 2.5 Billion people. </li></ul>
    35. 35. MPS Mobile: Our Unique Selling Proposition <ul><li>We Consolidate Billing </li></ul><ul><li>Provide Comprehensive Reporting </li></ul><ul><li>Can Work in All Media (Print, Music, Video) </li></ul><ul><li>Can Work in Multiple Languages </li></ul><ul><li>Support Color (Kindle and e-Reader do not) </li></ul>
    36. 36. MPS Mobile: Our Unique Selling Proposition <ul><li>MAKE THE GLOBAL LOCAL </li></ul><ul><li>MAKE THE LOCAL GLOBAL </li></ul>
    37. 37. The Cell Phone Space <ul><li>3 Key Facts About Mobile </li></ul><ul><li>Normal use: 7–10 minute involvement period forcing publishers into new ways of thinking about content </li></ul><ul><li>Cell phone content is nearly impossible to pirate, copy or share. </li></ul><ul><li>Mobile also opens up new opportunities for content facilitation. </li></ul>
    38. 38. Making Mobile Work <ul><li>Slice, dice, disaggregate, reaggregate </li></ul>
    39. 39. Some Quick Statistics <ul><li>RULE 3: TARGET EVERYONE </li></ul>
    40. 40. Some Quick Statistics <ul><li>82% of all US/Western European consumers now have access to the Mobile Internet on their Mobile devices. </li></ul><ul><li>32% use the Mobile Internet </li></ul><ul><li>18% more expect to use it more this year </li></ul><ul><li>41% of those without the Internet on their Mobile device expect to have it on their next device </li></ul><ul><li>10% have made purchases based on web Ads </li></ul><ul><li>13% who saw a web ad asked for more information on a product. </li></ul>
    41. 41. Some Quick Statistics <ul><li>20% of Mobile users have paid for content on their phones </li></ul><ul><li>Highest Category is Tech News (24%) followed by Travel/Lifestyle (21%) and Reference (20%) </li></ul><ul><li>Smart Phone purchases grew by 192% worldwide last year. </li></ul><ul><li>While the iPhone was a substantial component of the, the Blackberry 8830 and Nokia e90 series also saw substantial growth. </li></ul><ul><li>Nokia, Blackberry and Apple are 1,2,3 in Smart Phones </li></ul>
    42. 42. Making Mobile Work <ul><li>OPPORTUNITY 4: </li></ul><ul><li>Develop Your FMO </li></ul><ul><li>(For Mobile Only) Content </li></ul>
    43. 43. Making Mobile Work <ul><li>RULE 4: EXPECT CHANGE </li></ul>
    44. 44. The Mobile Future <ul><li>The iPhone has dramatically increased consumer awareness of mobile capabilities. </li></ul>
    45. 45. The Mobile Future <ul><li>Consumers have shown their clear preference for “do-it-all” devices rather than stand alones. </li></ul>
    46. 46. Making Mobile Work <ul><li>Other devices will also be launching this Fall: </li></ul><ul><ul><li>Bigger Screen size </li></ul></ul><ul><ul><li>Larger Keyboards (and Laser Keyboards) </li></ul></ul><ul><ul><li>Screen Projectors </li></ul></ul><ul><ul><li>Thinner, sexier, cheaper versions of iPhones. </li></ul></ul>
    47. 47. The Mobile Future <ul><li>Opening up the Airwaves </li></ul><ul><ul><li>700 MHZ Spectrum </li></ul></ul><ul><ul><li>Recent Verizon Decision </li></ul></ul><ul><ul><li>Google’s Android Software. </li></ul></ul>
    48. 48. The Future of Content <ul><li>When asked at a recent conference where he saw Google’s biggest future growth prospects, Sergey Brin co-founder answered: </li></ul>
    49. 49. The Future of Content <ul><li>“ Mobile, Mobile, Mobile.” </li></ul>
    50. 50. The Mobile Future <ul><li>Rule 5: Think outside the book um, box. </li></ul>
    51. 51. The Mobile Future
    52. 52. The Mobile Future <ul><li>NEW MEANS OF MONETIZING YOUR CONTENT </li></ul>
    53. 53. The Mobile Future <ul><li>Pay per view </li></ul><ul><li>Subscriptions </li></ul><ul><li>RSS/SMS Feeds </li></ul><ul><li>Bundled Media </li></ul><ul><li>Time Critical SMS </li></ul>
    54. 54. MPS Mobile: Key Opportunities <ul><li>Legacy Content Delivery </li></ul><ul><li>Disaggregated Content (Tracks, Articles, Chapters, Segments) </li></ul><ul><li>Sermon Delivery </li></ul><ul><li>Sunday School Curricula </li></ul><ul><li>Multimedia </li></ul>
    55. 55. Turn Your Cell Phones ON <ul><li>To check out MPS Mobile on your cell phone now do the following: </li></ul><ul><ul><li>IN BROWSER: go to g lobalreader.wap.com or wap.global-reader.com </li></ul></ul><ul><ul><li>Text 22646 with GlobalReader as the message and a link will be sent to your phone. </li></ul></ul><ul><ul><ul><li>Outside USA text to +447786203222 </li></ul></ul></ul>
    56. 56. Technical Foundations for Business Success <ul><li>To get your Global Bible text MacMobile to 22646 </li></ul>
    57. 57. 1466 NW Naito Parkway, Suite 200, Portland, Oregon 97209 Phone 503-221-9911, Fax 503-221-0956 contact: Bob Kasher [email_address] Portland, New Delhi, Bangalore, and Chennai
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