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Transcript

  • 1. Tweet this:Using social media to find, report, and distribute the news
    Rachele Kanigel
    San Francisco State University
  • 2. “If the news is important, it will find me.” -Mark Zuckerberg
  • 3. Digital Publishing Life Cycle
  • 4. Which social media tools are you using?
  • Social media strategizing
    Facebook and Twitter are THE news source for many people, especially college students. If you’re not there, how will people find your content?
    Search Engine Optimization - You want people to find your content! You need links to your content.
    Stand out above the noise and competition (Demonstrate personality! Offer readers valuable material.)
    • Use social media to get and give information – make it a two-way street.
  • What are you doing with social media?
    • Are you simply promoting stories?
    • 11. Are you posting news updates?
    • 12. Are you engaging readers?
    • 13. Are you asking questions?
    • 14. Are you getting responses?
    • 15. Are you getting story ideas?
    • 16. Are you finding sources?
    • 17. Are you getting contributions – photos, videos, news alerts?
  • 18. Seven steps to using social media
  • 19. Step 1: Set up your social media presence
    Facebook – publication page; personality pages for columnists, editor-in-chief
    Twitter – accounts for publication and for key topics/people --@PublicationSports, @PublicationArts, @PublicationEditor
    Storify -- for special stories or events
    Cover it Live – for important meetings, games
  • 20.
  • 21. Step 2: Develop your publication’s social media identity
    What kind of “personality” does your publication have in the social media sphere?
    Campus publications should be:
    • Friendly -- approachable, not snarky
    • 22. Outgoing – reaching out to readers
    • 23. Curious -- interested in what’s happening on campus
    • 24. Authoritative – a reliable source of information
    • 25. Fast – the first to report campus (and sometimes community) news
  • Step 3: Connect with others
    Follow campus officials, professors, student government leaders, coaches, athletes and other key campus figures on Twitter
    Link to campus organizations on Facebook
    If your school has relationships with other schools – it’s part of a statewide system or it’s embroiled in a fierce rivalry – connect to people/institutions at those schools
  • 26. Step 4: Engage with readers
    Retweet and reply to Twitterers
    Pose questions
    Ask for feedback
    Invite contributions
    Converse
    Offer free stuff – giveways, contests
  • 27. Step 5: Look for news/story ideas
    Check out postings by key sources on your campus or beat
    Search your school (and/or your beat) on Twitter periodically – what are people talking about?
    Check postings about events by hashtag
  • 28. Step 6: Use social media tools to report stories
    Ask readers:
    Did you feel the earthquake?
    Are you at the game tonight?
    What do you think of the controversial new drinking policy?
  • 29.
  • 30.
  • 31. Step 7: Tell stories with social media tools
    Incorporate social media posts in stories
    Try new storytelling formats
  • 32.
  • 33. http://www.washingtonpost.com/wp-srv/special/metro/facebook-story-mothers-joy-familys-sorrow.html
  • 34.
  • 35. Step 7: Distribute the news
    Don’t use traditional headlines – be more engaging
    Be selective – don’t post every story. Choose stories that will play well in the social media sphere
    Promote content that people are likely to retweet, “like” and share – cool videos, shocking news, weird photos

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