Social media strategizing Facebook and Twitter are THE news source for many people, especially college students. If you’re not there, how will people find your content? Search Engine Optimization - You want people to find your content! You need links to your content. Stand out above the noise and competition (Demonstrate personality! Offer readers valuable material.)
Use social media to get and give information – make it a two-way street.
Step 1: Set up your social media presence Facebook – publication page; personality pages for columnists, editor-in-chief Twitter – accounts for publication and for key topics/people --@PublicationSports, @PublicationArts, @PublicationEditor Storify -- for special stories or events Cover it Live – for important meetings, games
Curious -- interested in what’s happening on campus
Authoritative – a reliable source of information
Fast – the first to report campus (and sometimes community) news
Step 3: Connect with others Follow campus officials, professors, student government leaders, coaches, athletes and other key campus figures on Twitter Link to campus organizations on Facebook If your school has relationships with other schools – it’s part of a statewide system or it’s embroiled in a fierce rivalry – connect to people/institutions at those schools
Step 4: Engage with readers Retweet and reply to Twitterers Pose questions Ask for feedback Invite contributions Converse Offer free stuff – giveways, contests
Step 5: Look for news/story ideas Check out postings by key sources on your campus or beat Search your school (and/or your beat) on Twitter periodically – what are people talking about? Check postings about events by hashtag
Step 6: Use social media tools to report stories Ask readers: Did you feel the earthquake? Are you at the game tonight? What do you think of the controversial new drinking policy?
Step 7: Distribute the news Don’t use traditional headlines – be more engaging Be selective – don’t post every story. Choose stories that will play well in the social media sphere Promote content that people are likely to retweet, “like” and share – cool videos, shocking news, weird photos