Digital-First Publishing           Rachele Kanigel          San Francisco State University    ACP/CMA National College Med...
Don’t worry about notes       This presentation is available athttp://www.slideshare.net/rkanigel/Di         gitalFirstPub...
The old wayS News happens
The old wayS Journalists report
The old wayS Newspapers publish the newsaccording to their daily, weekly or   monthly publishing cycle.
The new wayS News starts to happen
The new wayS Reporters tweet and post newsalerts to Facebook, the newspaper      website, mobile phones
The new wayS Readers respond with comments, information, eyewitness accounts.
The new wayS Journalists collect this information  into Storify, live blogs, maps and   graphics, as well as traditional  ...
Is that how you’re doing it?
Some things to think about with       digital publishingS Different audience than print (more alumni, community  readers, ...
What do digital readers            expect?S Speed – up-to-the-minute reportsS Frequency – continuing updatesS Engagement –...
Digital journalist’s toolboxS Text storiesS Multimedia (video, slideshows, audioslideshows)S Social media (Facebook, Twitt...
10 Tips for improving digital          content        1. Train your staffMake sure everyone understands theexpectations an...
10 Tips for improving digital           content2. Assign someone to be breaking           news editorMake sure your staff ...
10 Tips for improving digital             content         3. Post early and often Use tweets, alerts, briefs, instant phot...
10 Tips for improving digital           content4. Don’t wait till you have the whole                 story Post what you k...
10 Tips for improving digital          content      5. Serve your readersGive them what they want and need to             ...
10 Tips for improving digital          content         6. Engage readersReach out to them, ask questions, seek     feedbac...
10 Tips for improving digital            content            7. Think criticallyAsk: What is the best way to tell the story...
10 Tips for improving digital             content        8. Promise -- and deliverTell readers what you plan to offer them...
10 Tips for improving digital           content   9. Work in concert with printOnline content should complement print     ...
10 Tips for improving digital          content       10. Experiment        Try new things
This slideshow is available athttp://www.slideshare.net/rkanigel/DigitalFirs                 tPublishing
Digital firstpublishing
Digital firstpublishing
Digital firstpublishing
Digital firstpublishing
Digital firstpublishing
Digital firstpublishing
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Digital firstpublishing

  1. 1. Digital-First Publishing Rachele Kanigel San Francisco State University ACP/CMA National College Media Association November 1, 2012 S
  2. 2. Don’t worry about notes This presentation is available athttp://www.slideshare.net/rkanigel/Di gitalFirstPublishing
  3. 3. The old wayS News happens
  4. 4. The old wayS Journalists report
  5. 5. The old wayS Newspapers publish the newsaccording to their daily, weekly or monthly publishing cycle.
  6. 6. The new wayS News starts to happen
  7. 7. The new wayS Reporters tweet and post newsalerts to Facebook, the newspaper website, mobile phones
  8. 8. The new wayS Readers respond with comments, information, eyewitness accounts.
  9. 9. The new wayS Journalists collect this information into Storify, live blogs, maps and graphics, as well as traditional news stories.
  10. 10. Is that how you’re doing it?
  11. 11. Some things to think about with digital publishingS Different audience than print (more alumni, community readers, strangers)S You can publish immediatelyS You’re producing content for a variety of devices – laptops, desktops, cell phones, tabletsS Readers are accessing you from different places –on campus/off campus, on public transit, at work, at home, in public places
  12. 12. What do digital readers expect?S Speed – up-to-the-minute reportsS Frequency – continuing updatesS Engagement – ways for them to get involved and join the conversationS Entertainment – digital readers want news and information to be funS Service –info that is useful, action-orientedS Shareable Content– info worth passing on to others
  13. 13. Digital journalist’s toolboxS Text storiesS Multimedia (video, slideshows, audioslideshows)S Social media (Facebook, Twitter)S News briefs/alertsS Social media aggregation tools (Storify)S Liveblogging tools (ScribbleLive, CoveritLive)S Interactive mapsS Timelines
  14. 14. 10 Tips for improving digital content 1. Train your staffMake sure everyone understands theexpectations and schedule for digital publishing
  15. 15. 10 Tips for improving digital content2. Assign someone to be breaking news editorMake sure your staff knows the chain ofcommand for reporting breaking news
  16. 16. 10 Tips for improving digital content 3. Post early and often Use tweets, alerts, briefs, instant photosand other short bits of information to tell the story as it unfolds
  17. 17. 10 Tips for improving digital content4. Don’t wait till you have the whole story Post what you know when you know it
  18. 18. 10 Tips for improving digital content 5. Serve your readersGive them what they want and need to know
  19. 19. 10 Tips for improving digital content 6. Engage readersReach out to them, ask questions, seek feedback and submissions
  20. 20. 10 Tips for improving digital content 7. Think criticallyAsk: What is the best way to tell the story – photos, maps, text, video, liveblogging, Storify, etc.?
  21. 21. 10 Tips for improving digital content 8. Promise -- and deliverTell readers what you plan to offer them and then follow through
  22. 22. 10 Tips for improving digital content 9. Work in concert with printOnline content should complement print content, not be identical
  23. 23. 10 Tips for improving digital content 10. Experiment Try new things
  24. 24. This slideshow is available athttp://www.slideshare.net/rkanigel/DigitalFirs tPublishing
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