Some things to think about with digital publishingS Different audience than print (more alumni, community readers, strangers)S You can publish immediatelyS You’re producing content for a variety of devices – laptops, desktops, cell phones, tabletsS Readers are accessing you from different places –on campus/off campus, on public transit, at work, at home, in public places
What do digital readers expect?S Speed – up-to-the-minute reportsS Frequency – continuing updatesS Engagement – ways for them to get involved and join the conversationS Entertainment – digital readers want news and information to be funS Service –info that is useful, action-orientedS Shareable Content– info worth passing on to others
Digital journalist’s toolboxS Text storiesS Multimedia (video, slideshows, audioslideshows)S Social media (Facebook, Twitter)S News briefs/alertsS Social media aggregation tools (Storify)S Liveblogging tools (ScribbleLive, CoveritLive)S Interactive mapsS Timelines
10 Tips for improving digital content 1. Train your staffMake sure everyone understands theexpectations and schedule for digital publishing
10 Tips for improving digital content2. Assign someone to be breaking news editorMake sure your staff knows the chain ofcommand for reporting breaking news
10 Tips for improving digital content 3. Post early and often Use tweets, alerts, briefs, instant photosand other short bits of information to tell the story as it unfolds
10 Tips for improving digital content4. Don’t wait till you have the whole story Post what you know when you know it
10 Tips for improving digital content 5. Serve your readersGive them what they want and need to know
10 Tips for improving digital content 6. Engage readersReach out to them, ask questions, seek feedback and submissions
10 Tips for improving digital content 7. Think criticallyAsk: What is the best way to tell the story – photos, maps, text, video, liveblogging, Storify, etc.?
10 Tips for improving digital content 8. Promise -- and deliverTell readers what you plan to offer them and then follow through
10 Tips for improving digital content 9. Work in concert with printOnline content should complement print content, not be identical
10 Tips for improving digital content 10. Experiment Try new things
This slideshow is available athttp://www.slideshare.net/rkanigel/DigitalFirs tPublishing
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