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  • Estimates are in the low millions – one million plus.
  • Remember, the iPad was released only in April of 2010, so that 15 million represents only three business quarters of sales.
  • Ron Callari, in his blog at InventorSpot, characterized the distinction as “one-trick ponies vs. multimedia devices”http://inventorspot.com/articles/kindle_vs_nook_sony_ereader_holidays_34813
  • Now, I’m not trying to sell the iPad here. In fact, apps like the Kindle and nook apps are already available for Android OS too. So even though we have competing content providers, they all seem to want a piece of the tablet business and are willing to work with their apps in that sphere.Any questions at this point?
  • Short Message Service, Multimedia Message ServiceThis is a screen capture of an inkling textbook -- their books feature ways for instructors to annotate the text and have those annotations shared with their students on the students’ own iPads.
  • These are just a few. What other benefits to the student can we think of?
  • These are just a few. What other benefits to the instructor can we think of?
  • The Kindle’s black-and-white screen and long battery life may be perfect for reading, but publishers cannot do much to control the layout of content on it. That’s a problem for textbooks, where text must often share the page with diagrams, equations and photos. Students read a textbook differently from how they read a novel. With a novel or a nonfiction book, reading is linear: You read from front to the back and there’s little switching back and forth between chapters. With a textbook, most students skim through the chapters, sometimes reading only a few chapters out of the entire book.
  • WAIT TO CLICK TO THE “WHAT’S STOPPING” LINE?What other roadblocks or challenges can we think of? What have any of you experienced?Finish discussion, then click mouse for “What’s stopping” line.
  • Loss of tactile functionality?
  • Loss of tactile functionality?

Transcript

  • 1.
  • 2. eBooks in Higher Education
    What's on the Horizon?
    Rob Kadel, Ph.D.
    Manager, Academic Training & Consulting
    Pearson eCollege
    (Also Adjunct Professor of Sociology, University of Colorado, Denver)
  • 3. Changing Hats…
    3
    eBooks in Higher Education: Feb. 16, 2010
  • 4. eBooks in Higher Education: Feb. 16, 2010
    4
    What’s the current climate for eBooks?
    1
  • 5. 5
    Amazon Kindle
    Amazon sparked the initiative with the Kindle and its already impressive collection of eBooks
    Estimates put number of Kindle readers sold at about 3 - 4 million units
    For every 100 paperbacks Amazon sells, they are selling 115 Kindle books
    For every 100 hardcover books, 143 Kindle books
    Sources: NY Times and Techcrunch
    eBooks in Higher Education: Feb. 16, 2010
  • 6. Others have followed…
    Sony Reader
    Barnes & Noble nook
    6
    Like Amazon, Sony and B&N do not release exact sales numbers on how many Readers/nooks have been sold.
    eBooks in Higher Education: Feb. 16, 2010
  • 7. Apple’s Contribution
    Apple has fanned the flames with the iPad and its offerings in the iBookstore
    7
    • 7.3 million iPads sold in Q4 of 2010
    • 8. 15 million iPads sold in all of 2010
    • 9. During the iBookstore’s first 2 months, 5 million books downloaded
    • 10. But performance has been sluggish – still limited offerings compared with Amazon, B&N.
    eBooks in Higher Education: Feb. 16, 2010
  • 11. The differences
    One-trick Ponies
    Kindle, Reader, nook
    • Lower cost
    • 12. Prices range from $140 to about $250
    • 13. Color costs more; touch display limited
    • 14. Impressive array of books available
    Multimedia Devices
    iPad, Motorola Xoom, Samsung Galaxy Tab
    • Higher cost
    • 15. $250 up to about $800
    • 16. Full-color touch display
    • 17. Somewhat limited book stores, but more coming
    • 18. Kindle and nook apps available!...
    8
    eBooks in Higher Education: Feb. 16, 2010
  • 19. Tablets: Taking us by storm
    No one can deny that the tablet is here to stay
    • Kindle, B&N, and other eBook providers have recognized this, are offering apps to their content on tablet devices
    • 20. Here are some images of just some of the content and functionality available through third-party apps on the iPad…
    9
    eBooks in Higher Education: Feb. 16, 2010
  • 21. Kindle on iPad
    10
    eBooks in Higher Education: Feb. 16, 2010
  • 22. nook on iPad
    11
    eBooks in Higher Education: Feb. 16, 2010
  • 23. CourseSmart on iPad
    12
    eBooks in Higher Education: Feb. 16, 2010
  • 24. inkling on iPad
    13
    eBooks in Higher Education: Feb. 16, 2010
  • 25. 14
    The Promise of eBooks
    2
    eBooks in Higher Education: Feb. 16, 2010
  • 26. You can take it with you
    • Learning from anywhere (Wi-Fi, 3G, 4G)
    • 27. Interactive content
    • 28. Definitions, video, simulations
    • 29. Personal interactivity
    • 30. SMS/MMS messaging, polling, email
    15
    eBooks in Higher Education: Feb. 16, 2010
  • 31. Seemingly unlimited functionality
    • Automatic updates
    • 32. Customize per course (buy certain chapters or the whole book)
    • 33. Instructor/student interactivity right in the book
    • 34. No need for separate
    discussion forums
    • Augmented reality
    16
    eBooks in Higher Education: Feb. 16, 2010
  • 35. Benefits of eBooks to the student
    • Accessible Anytime and Everywhere
    • 36. Flexible and Integrated into Course Curriculum
    • 37. Interactive and Engaging
    • 38. Delivers Content in a format and method based on students needs and requirements
    17
    eBooks in Higher Education: Feb. 16, 2010
  • 39. Benefits of eBooks to the instructor
    • Integrate into online Course Curriculum
    • 40. Keeps students engaged in online world and outside of the classroom
    • 41. Provides required course material to students everywhere and anytime, enabling success
    • 42. Enables instructors to communicate with their students on the go (depending on the app used)
    18
    eBooks in Higher Education: Feb. 16, 2010
  • 43. 19
    Roadblocks to adoption in higher education
    3
    eBooks in Higher Education: Feb. 16, 2010
  • 44. Cost and ease of use
    Co$t
    • Readers range from $140 to $250, multimedia devices from $250 to $800
    • 45. While fiction and non-fiction bestsellers are somewhat cheaper electronically, e-text books are barely less expensive than their cloth/paper counterparts.
    Ease of Use
    • Novel reading is linear. Text book reading is anything but.
    • 46. Ever tried to share a “page number” from a Kindle book with your class?
    • 47. Update! You can now do this, and share notes across Kindles too!
    20
    eBooks in Higher Education: Feb. 16, 2010
  • 48. File formats and conversions
    (Non)ubiqity of file formats
    • Distributors using proprietary formats that can’t be read on others’ systems
    • 49. Some change in this now, e.g., Kindle, nook apps on iPad
    • 50. Also, non-ubiquity of sourcing/citations
    Conversion process is (has been?) slow
    • Where’s the book that I use?
    • 51. New and popular titles are much more quickly converted than older and academic titles
    21
    eBooks in Higher Education: Feb. 16, 2010
  • 52. Food for thought
    • Most roadblocks are technological and can/will be overcome
    • 53. Costs will continue to come down (at least for hardware)
    • 54. So what’s stopping the adoption of eBooks in higher education?
    22
    eBooks in Higher Education: Feb. 16, 2010
  • 55. Cultural shift required!
    4
    23
    eBooks in Higher Education: Feb. 16, 2010
  • 56. Instructors
    Have to want to use eBooks
    Will need to get full use out of them to justify price
    Will not want to pay for eReaders/tablets
    Loss of tactile functionality
    24
    eBooks in Higher Education: Feb. 16, 2010
  • 57. Students
    Have to be willing to accept and pay for eBooks and hardware
    Loss of tactile functionality
    Possibly hardware provided by the institution
    25
    eBooks in Higher Education: Feb. 16, 2010
  • 58. Institutions
    Will have to support and actively encourage the use of eBooks
    Possibly use resources to provide hardware to students and faculty
    26
    eBooks in Higher Education: Feb. 16, 2010
  • 59. ThankyouRob Kadel, Ph.D.Pearson eCollegerobka@ecollege.com