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ELI
 

ELI

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  • Estimates are in the low millions – one million plus.
  • Remember, the iPad was released only in April of 2010, so that 15 million represents only three business quarters of sales.
  • Ron Callari, in his blog at InventorSpot, characterized the distinction as “one-trick ponies vs. multimedia devices”http://inventorspot.com/articles/kindle_vs_nook_sony_ereader_holidays_34813
  • Now, I’m not trying to sell the iPad here. In fact, apps like the Kindle and nook apps are already available for Android OS too. So even though we have competing content providers, they all seem to want a piece of the tablet business and are willing to work with their apps in that sphere.Any questions at this point?
  • Short Message Service, Multimedia Message ServiceThis is a screen capture of an inkling textbook -- their books feature ways for instructors to annotate the text and have those annotations shared with their students on the students’ own iPads.
  • These are just a few. What other benefits to the student can we think of?
  • These are just a few. What other benefits to the instructor can we think of?
  • The Kindle’s black-and-white screen and long battery life may be perfect for reading, but publishers cannot do much to control the layout of content on it. That’s a problem for textbooks, where text must often share the page with diagrams, equations and photos. Students read a textbook differently from how they read a novel. With a novel or a nonfiction book, reading is linear: You read from front to the back and there’s little switching back and forth between chapters. With a textbook, most students skim through the chapters, sometimes reading only a few chapters out of the entire book.
  • WAIT TO CLICK TO THE “WHAT’S STOPPING” LINE?What other roadblocks or challenges can we think of? What have any of you experienced?Finish discussion, then click mouse for “What’s stopping” line.
  • Loss of tactile functionality?
  • Loss of tactile functionality?

ELI ELI Presentation Transcript