Bengaluru International Midnight MarathonPresentation Transcript
How often have you had the opportunity to create history?
marathons• The modern age of technology and communication as seen the resurgence of communities and community events. Marathons today have become the largest community sports activity across the world.• The modern marathon is not about winning or losing, its about the city and its citizens taking great joy in coming together for an unified cause.• World Over Millions are raised for Charity through marathons. On April 19, 1897, the first ever Boston Marathon was held with a starting line of just 15 athletes.
Circa 2005 •The Lipton sponsored race was the 1st International Marathon In Bangalore. •Aims Certified course with over 64 International Participants and International Race Director. •Over 22000 runners and even larger audience. •Great Media Coverage and deferred Telecast on Ten Sports.1903 saw the creation of the worlds greatest cycle race – The Tour de France.
Circa 2006 •The Times of India sponsored race was bigger & better. •Over 25000 runners and even larger audience. •Live telecast on Times Now •An Indian won again making history beating the fancied Ethiopians second year in a row. •Large celebrity participation.In 1978 fifteen US Navy officers ran 26.2 miles, swam 2.4 miles and cycled 112 miles to settle an argument. They ended up creating the world famous IRON MAN Triathlon Championship.
So how do we go beyond and create history?
The world’s first midnight marathon
the concept• To be the first is to be a part of history.• Our attempt to create the Bangalore Midnight Marathon has transcended the existing practices.• This event will be a riot of colors and entertainment providing something for everyone. From Fire eaters to rock bands every kind of entertainers will share space with nick- knack stores and bargain stalls.• There will be 3 categories or Races: Full Marathon (43.195kms), Half Marathon (21.1kms) & The IT Run (7km).• There will also be a Music Concert & loads of entertainment for one and all. The first international cricket match was held in 1844 between USA & Canada.
the people• The first ever Midnight marathon in the world will be jointly organized by the Rotary Bangalore IT corridor & Crossover Sports Private Limited.• Rotary is a worldwide organization of business and professional leaders that provides humanitarian service and helps build goodwill and peace in the world. Approximately 1.2 million Rotarians are present across 200 countries.• Crossover Sports are one of the finest experience management professionals in the country. They have created over 200 events including The Bangalore International Marathon & the India International Salsa Congress. The first official international football match took place in 1872 between Scotland and England in Glasgow.
the charity• Rotary Bangalore IT Corridor (RBITC) was formed in June 2006 and has in the last one year implemented and conducted several Community Projects like placing an ambulance in the Whitefield area, medical camps, adoption of schools in the area.• Funds raised from the Midnight Marathon will be used to fund many projects like Community health programs and adoption of schools like the Divine Light Trust for the Blind, Ramakondanahalli School and Nellurhalli School.• This apart runners have the freedom to choose the charity of their choice.Alexander Joy Cartwright (1820-1892) of New York invented the modern baseball field in 1845. He devised the first rules and regulations for the modern game of baseball.
the space• Unlike the traditional day marathons the route will not go through the tourist attractions, instead the race will be held at the famed IT hub Whitefield area, over a 7km route.• The whole route will be interspersed with musicians and dancers performing to entertain runners and bystanders alike.• The Start and finish of the race will be within the KTPO campus. The race will be conducted in loops. The worlds first golf club was formed in 1744 at Edinburgh, called the “Honourable Company of Edinburgh Golfers”.
the entertainment• The concept of Entertainment in sports is new in India but gaining popularity fast. There will be three main attractions to runners and other citizens who come to watch and cheer.• Firstly the whole route will have ethnic performers show casing the rich art forms of the state and its surrounding areas.• At the KTPO complex we will have numerous stalls selling everything from indigenous chanaptna toys to Bargain stores.• The fun race will end with a music concert with some of the best artists in the city performing. The Super bowl half time shows are the first of its kind. Even legendary artists like Paul Mc Carntey & Rolling Stones have performed in these shows. It’s most famous for the 2004 Janet Jackson’s Outfit Mishap.
the audience• The near perfect definition of the audience would be double income, highly affluent, educated, and well traveled Progressive Indians.• 90% of the audience and runners will be made up of the most sought after affluent IT community.• 100% of the pre-event promotions will reach large IT campuses like Infosys, Wipro, ITPL, Electronic City ..etc.• Any brand across any category will find it next to impossible to ignore this audience.• As the event will have entertainment, shopping & culture along with sport. We can expect a huge young population. Historic Land speed records begin with the first record with an automobile was set in 1898 by Count Gaston de Chasseloup-Laubat of France. His record was an average speed of 39.24 mph
the opportunity• The opportunity to establish your brand name in history forever• Connect with the affluent IT community of Bangalore.• Connect through the extensive Advertising campaign• Connect with your audience through ground level activation at Large IT campuses, IT parks and inside offices.• Connect through an event that will grab national & international attention.• Connect through the robust P.R generated through novel promotions like the CEO’s Pre-race Power run. The origin of the Paris-Dakar Rally goes back to the end of 1978 when a young Frenchman by the name of Thierry Sabine got into trouble in the tough environment of the Sahara dessert
How often have you had the opportunity to create history?
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