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Session plan retail management




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  • 1. Subject Learning GuideLecturer : Prof. S. M. Maitra Semester: 3rd & 4thSubject : Retail Management A.Y. : 2012-13METHODOLOGY: 1. Lecture to clarify the readings. 2. Problem- solving exercise. 3. Case studies interspersed through the lecture sessions. 4. Use of basic presentation & Chapter wise Exam wherever felt necessary. Objective: This course therefore attempts to help nurture student’s faith that there is order in the Business Policy. That Organisational reaction is not a chaotic chance of affair, that within limits, it is predictable, Knowledge and skillful diagnosis of Organisational behavior, Study of Consumer Behaviour can help us to become more realistic, more understanding , and in turn, more productive EVALUATION Assignment : 10% Class Test : 15% Project : 15% Quiz : 10% Class-participation : 10% Final-Test Examination: 40% Content of Syllabi Sr No. Topics Lecture 1 Introduction Of Retail Management 15 2 Retail Theory 09 3 Retail Location 08
  • 2. 4 Retail Strategy: Operation, Layout, Price, Promotion 12 5 Retail Consumer Behaviour 09 6 Merchandising 05 7 Inventory Management 07 8 Customer Relationship Management 05 9 Live Project 04 Total Session 74Reference Books Author/Publication .Marketing Management Philip KotlarRetail Managemet LevyRetail Management Ruddy Berman Chapter Name Topic Definition, functions of Retailing Drivers & challenges of Retail Management in 1. IndiaIntroduction Of RetailManagement Size & History of retail management Types of Wholesaling & retailing, Global Retail market Retail evaluation Theory 2. Different Retail ModelsRetail Theory Retail Strategy 3.Retail Location How to select Retail Location: Factors 2
  • 3. Discuss different Retail Operations 4. How to design a Retail StoreRetail Strategy:Operation, Layout, Pricing Policy of a retail storePrice, Promotion Making a communication Mix for retail Industry Model of CB 5. Factors of CB in Retail managementRetail Consumer Process of CBBehaviour Process of Industrial purchase 6. Basic Concepts of Merchandising Merchandising What is Inventory management 7. Warehousing process Inventory Management Inventory system Transportation Techniques Understanding the meaning of CRM, CLV 8. Process of Customer satisfaction Customer Relationship Customer loyalty, Retention, Mathematical Management Expressions Sales Force Automation Literature Review Research Methodology 9. Live Projects Questionnaire Preparation, Result Sheets Preparation Presentation**** EXTRA CLASSES & TUTORIALS ARE TAKEN AS PERCONVENIENCE………….**** TIMINGS, TOPICS & TUTORIALS ARE SUBJECTED TO CHANGEACCORDING TO THE NEED OF THE HOUR. 3