Ryan Vincent Photo Art Direction

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Portfolio of Photo Art Direction

Published in: Lifestyle, Business
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Ryan Vincent Photo Art Direction

  1. 1. ryan vincent art direction 404.964.9594 http://ryanvincentartdirection.mosaicglobe.com
  2. 2. calvin klein Co-Branded newspaper ROP campaign between Macy’s and Calvin Klein. Campaign featured a weeklong series of ads devoted to the world of Calvin Klein men’s fashion featured at Macy’s. Developed concept of campaign ads and carried them through production. ryan vincent art direction
  3. 3. impulse Fashion catalog aimed at contemporary Impulse customer. Needed to have a more ‘modern’ fashion feel. The job incorporated MetalFX technology. The metallic silver is used as a 5th color throughout the piece, giving the images a sheen and metallic varnish. Silo images alternate to emphasize shape and form ryan vincent art direction
  4. 4. holiday The campaign was developed for Macy’s Corporate Marketing in New York around the theme ‘Merry Macy’s’. The project aimed to give a branded feel of white and Macy’s red to the holidays, as well as set the tone of the fun gift store to do all the shopping for the holidays. Concept photography was shot and then laid into holiday vehicles. ryan vincent art direction
  5. 5. trend ads Fashion is at the heart of Macy’s. Worked on art direction and design of trend ads newspaper and magazine. Also shot trend for multicultural advertising to various targeted groups. Work included both in-studio and location settings. ryan vincent art direction
  6. 6. catalog Catalog photography is an important element of fashion. From corporate imagery for driving events and sales to fashion for events such as the Macy’s One Day Sale, it’s all about presenting the clothes in a way that makes them fashionable and appealing to potential customers. ryan vincent art direction

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