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The importance of Internet Maketing for businesses
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The importance of Internet Maketing for businesses

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Incorporating an internet marketing strategy for business owners.

Incorporating an internet marketing strategy for business owners.

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The importance of Internet Maketing for businesses Presentation Transcript

  • 1. Why did you FIRST start your business?
    • Create a Higher Income
    • Provide a Better Lifestyle
    • Enjoy More Freedom
    • Call Your Own Shots
    The Hope of Something Better
  • 2. $70,000 $250,000 Less than 2% of small business owners make 81% of all the profit! ENTREPRENUER MAGAZINE
  • 3.
    • Are you generating enough qualified and profitable leads?
    • Do you have an effective lead conversion process?
    • How many more customers can you handle if you were to increase your lead flow each month?
    Understanding Your Business
  • 4.
    • Where would you like to see your business a year from now?
    • If you continue doing what you’re currently doing, will you get there?
    • What are you doing to increase the Lifetime Customer Value?
  • 5. Existing Customer Retention New Customer Acquisition
  • 6. Will Not Produce Consistent Revenue and Profit Growth
  • 7.
    • American adults who read daily newspaper:
    • 1964 – 80%
    • 1997 – 58%
    • 2003 – 54%
    • 18-34 Year Olds:
    • 1997 – 39%
    • 2001 – 26%
    • By 2010, only 9% of 20–29 year olds will read a daily newspaper
    Newspaper Ass’n of America
  • 8. The Internet Web Site SEO / PPC Local Search
  • 9. The Big Problem Most Business Owners Have No Clue…
    • How their ads are working
    • IF their ads are working
    • How to tell if they’re working
    • What to do to fix the problem
  • 10. The Big Idea Your Advertising Efforts AND Dollars MUST Be…
    • Trackable
    • Measurable
    • Quantifiable
    • Accountable
  • 11. LCV L ifetime C ustomer V alue Mobanit’s Carpet Cleaning Customer Completion 91% of Small Businesses Don’t Do ANYTHING to Retain Existing Customers. Forrester Research Cleaning ($300) Don’t Another Job - Referral ($350) ($450)
  • 12.  
  • 13.
    • Complete “Real-Time” Customization
    • Integrated Customized Coupons, Offers & Retention Tool
    • Done in Minutes
  • 14. Compelling, Cutting-Edge Site with Conversion Tools A way to drive local traffic through “organic” search. Utilize Traffic Driver program to get top placement.
  • 15. Search Engine Optimization (SEO) Traffic Driver Program
  • 16. A “No-Cost” Program A reallocation of current marketing expenditures that produces a positive, measurable and predictable R.O.I.
  • 17. Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 100% 200% 300% 400% Consistent Monthly Marketing Typical Inconsistent Marketing
  • 18. Someday. Tomorrow. Eventually . 3 of the worst times to start Understanding what the Internet can do for you company. Contact us 843-324-3301 [email_address]