On October 23rd, 2014, we updated our
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Where would you like to see your business a year from now?
If you continue doing what you’re currently doing, will you get there?
What are you doing to increase the Lifetime Customer Value?
Existing Customer Retention New Customer Acquisition
Will Not Produce Consistent Revenue and Profit Growth
American adults who read daily newspaper:
1964 – 80%
1997 – 58%
2003 – 54%
18-34 Year Olds:
1997 – 39%
2001 – 26%
By 2010, only 9% of 20–29 year olds will read a daily newspaper
Newspaper Ass’n of America
The Internet Web Site SEO / PPC Local Search
The Big Problem Most Business Owners Have No Clue…
How their ads are working
IF their ads are working
How to tell if they’re working
What to do to fix the problem
The Big Idea Your Advertising Efforts AND Dollars MUST Be…
LCV L ifetime C ustomer V alue Mobanit’s Carpet Cleaning Customer Completion 91% of Small Businesses Don’t Do ANYTHING to Retain Existing Customers. Forrester Research Cleaning ($300) Don’t Another Job - Referral ($350) ($450)