Use Surveys to Decide • Google Docs Form + Amazon Mechanical Turk • AYTM.com Inporia v1.0
Landing Page / Smoke Test •Value Proposition •Sign Up • Facebook • Email • ....Drive trafﬁc with Google Ads, Facebook Ads ...• Wide variation in price• Inporia $2.17/user (Google)• Mobile dating app: $0.10/user (Facebook)
Launch, Press (Mobile example)Goal: Increasing downloads over a week (= top ranked list) 1. Monday/Tuesday launch is best 2. Pre-brief all press (with embargoes) 3. Tech blogs break the news (night before launch) 4. Ask people to re-tweet news 5. Mainstream press articles (launch morning) 6. App review sites (1-2 days later) 7. Paid user acquisition (1-2 days later)
Easiest Simple questions: Qualaroo • “What else would you like to see on this page?” • “How likely are you to recommend this? (NPS)” Video testing: usertesting.com In-person interviews • Craigslist • 45 mins / $20Most Information
After Product-Market Fit: • Growth in DAU We are not quite there yet!
My Background Idea Launch Learn Pitch Exit? Questions?