Media a2 evaluation

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  • 1. Media A2 Evaluation “Flume” Richard Tarbox
  • 2. Coursework Details For our A2 coursework we were challenged with producing three things….. The main task, being a music video for an artist of our own choosing And two ancillary tasks consisting of a CD case and magazine advert.
  • 3. Coursework details The artist I chose was Peter Gabriel a folk musician from America, and specifically his cover of the song flume formally by Bon Iver. For the song I chose I had the challenge of representing not only the artist but genre, showing the relationship between music and lyric, and lyric and visuals…so quite a challenge.
  • 4. Evaluation In this evaluation I will answer four questions about my coursework… 1. In what ways does your media product use, develop or challenge forms and conventions of real media products? 2. How effective is the combination of your main product and ancillary texts?
  • 5. Evaluation 3. What have you learnt from your audience feedback? 4. How did you use media Technology in the construction and research, planning and evaluation stages?
  • 6. In what ways does your media product use, develop or challenge forms and conventions of real media products? When first looking at making a music video for my song of chose I understood I'd have to abide by the conventions of how such a product would be seen in today’s modern media. Genre was the first thing I began to think about, I think almost instinctively because of how genre transcends into the song. And how it would control the decision making process from there on.
  • 7. In what ways does your media product use, develop or challenge forms and conventions of real media products? When researching this genre I found that a folk music video will predominantly tell a story consisting of one protagonist, be that male or female. I followed his trend by creating my own narrative in my video, played out by one character…the protagonist. I felt this a key characteristic of the folk genre I had to follow if I wanted a successful reflection of said genre.
  • 8. In what ways does your media product use, develop or challenge forms and conventions of real media products? Another factor I had to consider was the relationship between lyrics and the visuals. As I previously mentioned the folk genre follows a trend of telling a story within the music video, and thus following lyrics which already to some existent tell a story. My song is very counter typical in this aspect of the folk genre. The lyrics to the song Flume are very contradictory to the visuals displayed in the video.
  • 9. In what ways does your media product use, develop or challenge forms and conventions of real media products? Not restricting one too a certain narrative, means creative control, although shying away from the generic conventions of the folk genre. Weighing out my obedience in following the conventions as well as opposing them.
  • 10. In what ways does your media product use, develop or challenge forms and conventions of real media products? I am my mothers only one, it’s the truth, I wear my garment show it shows, its enough.
  • 11. In what ways does your media product use, develop or challenge forms and conventions of real media products? This shows a juxtaposition in the relationship between my visuals and lyrics. Although this is not common of the folk genre, it’s hard too follow these lyrics and would be for any genre, and I feel that putting the lyrics aside genre transcends through other aspects of the video.
  • 12. In what ways does your media product use, develop or challenge forms and conventions of real media products? Another area in which I feel I came back inside the lines of generic conventions is the casting. In the modern day music industry marketing the artist is as important as the music itself, finding often the main protagonist to be the singer. In my video the concentration on one character would be representative of how a record company would try and amplify recognition of said artist.
  • 13. How effective is the combination of your main product and ancillary texts? When creating our coursework we had to understand it had to be designed as if it was an actual advertising campaign for a new record. Thus a relationship between everything we produced, main and ancillary tasks had to be built and show and share similarities to demonstrate a successful campaign, to the standards of today’s modern media.
  • 14. How effective is the combination of your main product and ancillary texts? The Folk genre is one known for it’s links to such things as nature an it’s more simplistic approach, be that through the bands ensemble and playing style or how the artist themselves want to be represented. Baring this in mind I couldn’t over do it when trying to build a bridge between all my products, and a more subtle approach was to be taken.
  • 15. How effective is the combination of your main product and ancillary texts? Throughout my campaign I chose to keep some things constant. I thought this the best way of not having to push the fact these products were all related. First and foremost I decided for my ancillary tasks that the pictures I used would be either the same as a still image in my film or a picture taken in the same setting, this familiarity would immediately create a bond between all three products.
  • 16. How effective is the combination of your main product and ancillary texts? This is my main cover for my coursework piece, too build a relationship I used the same setting as on in the actual video.
  • 17. How effective is the combination of your main product and ancillary texts? When looking at who this campaign will be targeted at and how that will effect our decisions within how we combine out three products the imagine represented had to be one the folk audience would relate too. A very art deco approach, or a grotty inner city realistic approach would not suffice in captivating the attention of the folk flock.
  • 18. How effective is the combination of your main product and ancillary texts? Landscapes and beautiful landscapes is what the folk genre embodies. That’s why I chose the setting I did. Knowing it reflection on the audience would be true to the genre.
  • 19. What have you learnt from your audience feedback? Feedback has been inescapable throughout this project. Having a lesson five days a week, in a class filled with media students all with there own creative ideas. No matter if it’s wanted or not, feedback proves invaluable. I know for me I relied heavily on feedback being in a one person group and having extra input and opinions really advanced my view of things.
  • 20. What have you learnt from your audience feedback? Searching out feedback I purposely let my decisions swayed by what would be my target audience, what better way to fit the mold of what they expect then to ask them. A huge bit of feedback I received from my first draft was that it was lacking in narrative. As previously mentioned that is a huge characteristic of the folk genre, and something I’d have to attend to quickly.
  • 21. What have you learnt from your audience feedback? Without the feedback I may have never of seen the problems with my product and thus not properly addressed my potential target audience. This alone I believe shows the effectiveness and need for feedback.
  • 22. How did you use media Technology in the construction and research, planning and evaluation stages? New media technologies Played a huge role throughout the whole progress of my project, now a days you can’t escape the use of technology in any aspect of life. This was exceptionally true for my Media Coursework. Although a subject called media studies would suggest this.
  • 23. How did you use media Technology in the construction and research, planning and evaluation stages? In the first steps of the project planning was invaluable, and for this process so was the internet. Endless inspiration lies on the pages of the web, and now with record companies keeping back catalogues of songs and videos on such sites as youtube and myspace when looking for said inspiration you were never found short.
  • 24. How did you use media Technology in the construction and research, planning and evaluation stages? With inspiration comes recreation of the ideas i had. This stage relied almost entirely on the use of the HD camera. The quality and different effects allowed me to face little limitations when filming my piece. Exploiting especially the use of zoom and focus effects more so than any others.