Social Media for SMEs


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This is an overview on social media outlining my thoughts as per my webinar hosted on UStream.

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Social Media for SMEs

  1. 1. Social Media for SMEs<br />
  2. 2. Is Social Media a Fad?<br />By 2010 Generation ‘y’ will out number baby boomers… <br /> …96% of these have joined a social network.<br />Social Media is real time with 80% of twitter usage via a mobile device, which means people could be talking about your brand at anytime and from anywhere.<br />25% of search results for top 20 global brands links to user generated content, and when 74% of consumers trust user generated content, and only 14% trust advertising, what people are saying about your brand is more important than ever.<br />
  3. 3. Speed of growth…<br /> “It’s a people driven economy stupid.”<br />- Erik Qualman, 2009<br />Years to reach 50 million users…<br />
  4. 4. Social media for SME’s<br /><ul><li> Affordable
  5. 5. Manageable
  6. 6. Effective
  7. 7. Mobile</li></li></ul><li> The Twen Commandments…<br />Tweet regularly, but not too often.<br />Tweet valuable information and insight into your area of expertise.<br />Retweet (RT) other’s useful information, and add your thoughts to it.<br />Only auto-tweet blogs and other content you have written, be real.<br />IF someone Direct Messages (DM) you, reply. Try and be conversational.<br />Do not be afraid to ask questions, although it may take time for people to start responding.<br />Tweet at work more, and at home less.<br />Try and be funny, to an extent. Keep it interesting.<br />Avoid being rude or swearing, it’s social etiquette.<br />Tweet “Thank You” for Follow Fridays (#FF)<br />
  8. 8. Blogs & Customer Engagement…<br />More than 1.5 million pieces of content <br />Are shared on Facebook… DAILY<br /><ul><li> Profile
  9. 9. Fans
  10. 10. Engaging
  11. 11. Loyalty</li></ul>There are over 200 million Blogs <br />with 54% bloggers posting content daily<br /><ul><li> Personable
  12. 12. Personal
  13. 13. Insightful
  14. 14. Interesting</li></ul>Don’t talk at… ENGAGE WITH<br />
  15. 15. Case Study…<br />Insurance is boring, so how do we engage with our audience and drive a <br />social campaign that people actually want to be involved with?<br /><ul><li> Run a competition called the Face of Childsure
  16. 16. Give away prizes based on votes
  17. 17. Develop a online community and engage with them.</li></li></ul><li>Raise awareness<br />Twitter<br />Facebook Page<br />Facebook Ads<br />Mother & Baby Show<br />Google Content Network<br /><br />
  18. 18. Listen to people<br />A common feature of the competition was cheating, and hoards of emails and posts were sent to ask us to do something… We did.<br />Now people are looking for similar competitions persuading users to join Face of Childsure as it does not allow cheating. Just Google ‘face of childsure’.<br />
  19. 19. The results...<br /><ul><li> 13 Facebook user generated groups
  20. 20. A total of 3,068 members
  21. 21. 46,371 visits in the first two months</li></li></ul><li>Your social strategy…<br />Decide why you want to create a social strategy: Brand awareness? Customer retention? Developing business? To be recognised as a leader in your field? Drive traffic to your site? All of the above?<br />Decide which social tools you can use to achieve your strategy.<br />Use them, and don’t lose sight of your goals!<br />What can you offer that people will find interesting?<br />Once you have an audience, keep them engaged.<br />Listen to them, interact with them, educate them.<br />