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Moral designfinal
 

Moral designfinal

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    Moral designfinal Moral designfinal Presentation Transcript

    • SXSW Interactive 2013 #moraldsgnMonday, March 11, 13
    • Monday, March 11, 13
    • #moraldsgnMonday, March 11, 13
    • #moraldsgnMonday, March 11, 13
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    • the things we use change usMonday, March 11, 13
    • Changing Behavior Every day we use designed things that change the way we: Live Relate Communicate View ourselves And that’s a big, fat, moral deal. #moraldsgnMonday, March 11, 13
    • Here’s why.Monday, March 11, 13
    • 80 - 90% of decisions are made subconsciously by trained networks of emotional perceptionMonday, March 11, 13
    • Emotional Perceptions Desires Actions HabitsMonday, March 11, 13
    • DesiresMonday, March 11, 13
    • ‘Moral’ Moralitas "manner, character, proper behavior" How should I act? What does it mean to live well? #moraldsgnMonday, March 11, 13
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    • Everything you touch has the power to change you. there is no escape from thisMonday, March 11, 13
    • Moral Design RJ Owen @rjowen SXSW Interactive 2013 #moraldsgnMonday, March 11, 13
    • This is awkward...Monday, March 11, 13
    • “Persons attempting to find a motive in this narrative will be prosecuted; persons attempting to find a moral in it will be banished; persons attempting to find a plot in it will be shot.” - Mark TwainMonday, March 11, 13
    • “I was a-trembling, because Id got to decide, forever, betwixt two things, and I knowed it. I studied a minute, sort of holding my breath, and then says to myself: ‘All right, then, Ill GO to hell’” - Mark TwainMonday, March 11, 13
    • Who is this guy anyway?Monday, March 11, 13
    • whoami RJ Owen Product Manager & Design Lead Convercent Denver, CO @rjowen #moraldsgnMonday, March 11, 13
    • whoami pro RJ Owen Product Manager & Design Lead Convercent Denver, CO @rjowen rj.owen@convercent.com #moraldsgnMonday, March 11, 13
    • “Convercent helps companies systemically align values with individual behavior to create a thriving culture of engaged, high- performing employees.”Monday, March 11, 13
    • GRC Governance Specifying appropriate behavior Risk Problems for your company Compliance Ensuring people act appropriately #moraldsgnMonday, March 11, 13
    • - AuthorMonday, March 11, 13
    • - AuthorMonday, March 11, 13
    • This is not living well.Monday, March 11, 13
    • “The Glory of God is Man Fully Alive” - St. IrenaeusMonday, March 11, 13
    • ok fine - what does this mean for design?Monday, March 11, 13
    • The 7 Lamps of Architecture John Ruskin #moraldsgnMonday, March 11, 13
    • 10 Commandments of Good Design Dieter Rams #moraldsgnMonday, March 11, 13
    • Solving for Pattern Wendell Berry in The Gift of Good Land #moraldsgnMonday, March 11, 13
    • what is moral design?Monday, March 11, 13
    • 6 PrinciplesMonday, March 11, 13
    • moral design is restrained Respect the limitations and constraints of the user and their environment Answer these questions: How much is enough? How much is too much? #moraldsgnMonday, March 11, 13
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    • Moral design improves harmony Sustain and improve balance and order Do not solve problems by creating others #moraldsgnMonday, March 11, 13
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    • case study: google plus “Google+ aims to make sharing on the web more like sharing in real life. Check out Circles, Events and Hangouts, just a few of the things weve been working on.” #moraldsgnMonday, March 11, 13
    • moral design is dynamic Value the imperfection that comes from crafting real things #moraldsgnMonday, March 11, 13
    • Monday, March 11, 13
    • moral design requires craftsmanship Good things come from good practices #moraldsgnMonday, March 11, 13
    • Monday, March 11, 13
    • moral design is honest Does not pretend to be something other than it is Aims to achieve its promises - does not have a hidden agenda #moraldsgnMonday, March 11, 13
    • “Design is a Promise” - Every Designer EverMonday, March 11, 13
    • What are you promising?Monday, March 11, 13
    • Is it achievable?Monday, March 11, 13
    • Will it make people better people?Monday, March 11, 13
    • Monday, March 11, 13
    • Case study: zynga “Zynga is the best place to play online games with friends. It’s always free to play.” #moraldsgnMonday, March 11, 13
    • Monday, March 11, 13
    • case study: app.net “We are selling our product, NOT our users.” #moraldsgnMonday, March 11, 13
    • MORAL DESIGN is ORGANIC Treat the user, the design, the brand, and the environment as one organism What is healthy for one must be healthy for the others; otherwise an imbalance exists and the solution is suspect #moraldsgnMonday, March 11, 13
    • MORAL DESIGN is ORGANIC #moraldsgnMonday, March 11, 13
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    • Moral design is Restrained Harmonious Dynamic Crafted Honest Organic #moraldsgnMonday, March 11, 13
    • immoral design Ignores constraints Creates problems while solving problems Static Results-only; ignores the craft of design Dishonest Inorganic #moraldsgnMonday, March 11, 13
    • “A good solution, then, must be in harmony with good character, cultural value, and moral law.” - Wendell Berry #moraldsgnMonday, March 11, 13
    • What about business people??Monday, March 11, 13
    • moral business Morality is a competitive advantage and differentiator today CH2M HILL is 2013 Worlds Most Ethical Company Frank / Dodd act: up to 30% of Gov’t fines can be kickbacks to whistleblowers Values-driven organizations win #moraldsgnMonday, March 11, 13
    • moral business Yes, a lot of this involves and depends on influencing business stakeholders So does good UX. Design has never just been about design #moraldsgnMonday, March 11, 13
    • UX Deliverables Best PracticesMonday, March 11, 13
    • Journey Maps #moraldsgnMonday, March 11, 13
    • Journey Maps Show a persons organic interaction with a brand Show how user grows / benefits from brand interaction ongoing and vice versa #moraldsgnMonday, March 11, 13
    • Customer Hierarchy of Needs #moraldsgnMonday, March 11, 13
    • Joys Wants Needs #moraldsgnMonday, March 11, 13
    • Desirable Usable Useful #moraldsgnMonday, March 11, 13
    • Fulfilling Usable Useful #moraldsgnMonday, March 11, 13
    • Organic Cycle Diagrams Mapping virtuous cycles #moraldsgnMonday, March 11, 13
    • Example: “Fun” Ethics Training #moraldsgnMonday, March 11, 13
    • Example: “Easy” Ethics Training #moraldsgnMonday, March 11, 13
    • Personas Source: Kevin O’Connor, UXMag #moraldsgnMonday, March 11, 13
    • “Do the right thing. It will gratify some people and astonish the rest.” - Mark TwainMonday, March 11, 13
    • http://www.inhabitblog.com/Monday, March 11, 13
    • Thank you Moral Design @rjowen rj.owen@convercent.com #moraldsgnMonday, March 11, 13
    • Special thanks Special thanks to Sara Pacheco for slide design and session feedback To all the members of the design community on twitter, facebook, and G+ who reviewed my preview video and gave early feedback #moraldsgnMonday, March 11, 13
    • Works Cited Sample persona by Kevin O’Connor, in UXMag: http://uxmag.com/articles/personas- the-foundation-of-a-great-user- experience Journey Map courtesy EffectiveUI blog: http://www.effectiveui.com/blog/tag/ customer-journey-map/ #moraldsgnMonday, March 11, 13