Moral designfinal
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Moral designfinal Presentation Transcript

  • 1. SXSW Interactive 2013 #moraldsgnMonday, March 11, 13
  • 2. Monday, March 11, 13
  • 3. #moraldsgnMonday, March 11, 13
  • 4. #moraldsgnMonday, March 11, 13
  • 5. Monday, March 11, 13
  • 6. Monday, March 11, 13
  • 7. Monday, March 11, 13
  • 8. Monday, March 11, 13
  • 9. the things we use change usMonday, March 11, 13
  • 10. Changing Behavior Every day we use designed things that change the way we: Live Relate Communicate View ourselves And that’s a big, fat, moral deal. #moraldsgnMonday, March 11, 13
  • 11. Here’s why.Monday, March 11, 13
  • 12. 80 - 90% of decisions are made subconsciously by trained networks of emotional perceptionMonday, March 11, 13
  • 13. Emotional Perceptions Desires Actions HabitsMonday, March 11, 13
  • 14. DesiresMonday, March 11, 13
  • 15. ‘Moral’ Moralitas "manner, character, proper behavior" How should I act? What does it mean to live well? #moraldsgnMonday, March 11, 13
  • 16. Monday, March 11, 13
  • 17. Monday, March 11, 13
  • 18. Everything you touch has the power to change you. there is no escape from thisMonday, March 11, 13
  • 19. Moral Design RJ Owen @rjowen SXSW Interactive 2013 #moraldsgnMonday, March 11, 13
  • 20. This is awkward...Monday, March 11, 13
  • 21. “Persons attempting to find a motive in this narrative will be prosecuted; persons attempting to find a moral in it will be banished; persons attempting to find a plot in it will be shot.” - Mark TwainMonday, March 11, 13
  • 22. “I was a-trembling, because Id got to decide, forever, betwixt two things, and I knowed it. I studied a minute, sort of holding my breath, and then says to myself: ‘All right, then, Ill GO to hell’” - Mark TwainMonday, March 11, 13
  • 23. Who is this guy anyway?Monday, March 11, 13
  • 24. whoami RJ Owen Product Manager & Design Lead Convercent Denver, CO @rjowen #moraldsgnMonday, March 11, 13
  • 25. whoami pro RJ Owen Product Manager & Design Lead Convercent Denver, CO @rjowen rj.owen@convercent.com #moraldsgnMonday, March 11, 13
  • 26. “Convercent helps companies systemically align values with individual behavior to create a thriving culture of engaged, high- performing employees.”Monday, March 11, 13
  • 27. GRC Governance Specifying appropriate behavior Risk Problems for your company Compliance Ensuring people act appropriately #moraldsgnMonday, March 11, 13
  • 28. - AuthorMonday, March 11, 13
  • 29. - AuthorMonday, March 11, 13
  • 30. This is not living well.Monday, March 11, 13
  • 31. “The Glory of God is Man Fully Alive” - St. IrenaeusMonday, March 11, 13
  • 32. ok fine - what does this mean for design?Monday, March 11, 13
  • 33. The 7 Lamps of Architecture John Ruskin #moraldsgnMonday, March 11, 13
  • 34. 10 Commandments of Good Design Dieter Rams #moraldsgnMonday, March 11, 13
  • 35. Solving for Pattern Wendell Berry in The Gift of Good Land #moraldsgnMonday, March 11, 13
  • 36. what is moral design?Monday, March 11, 13
  • 37. 6 PrinciplesMonday, March 11, 13
  • 38. moral design is restrained Respect the limitations and constraints of the user and their environment Answer these questions: How much is enough? How much is too much? #moraldsgnMonday, March 11, 13
  • 39. Monday, March 11, 13
  • 40. Moral design improves harmony Sustain and improve balance and order Do not solve problems by creating others #moraldsgnMonday, March 11, 13
  • 41. Monday, March 11, 13
  • 42. Monday, March 11, 13
  • 43. case study: google plus “Google+ aims to make sharing on the web more like sharing in real life. Check out Circles, Events and Hangouts, just a few of the things weve been working on.” #moraldsgnMonday, March 11, 13
  • 44. moral design is dynamic Value the imperfection that comes from crafting real things #moraldsgnMonday, March 11, 13
  • 45. Monday, March 11, 13
  • 46. moral design requires craftsmanship Good things come from good practices #moraldsgnMonday, March 11, 13
  • 47. Monday, March 11, 13
  • 48. moral design is honest Does not pretend to be something other than it is Aims to achieve its promises - does not have a hidden agenda #moraldsgnMonday, March 11, 13
  • 49. “Design is a Promise” - Every Designer EverMonday, March 11, 13
  • 50. What are you promising?Monday, March 11, 13
  • 51. Is it achievable?Monday, March 11, 13
  • 52. Will it make people better people?Monday, March 11, 13
  • 53. Monday, March 11, 13
  • 54. Case study: zynga “Zynga is the best place to play online games with friends. It’s always free to play.” #moraldsgnMonday, March 11, 13
  • 55. Monday, March 11, 13
  • 56. case study: app.net “We are selling our product, NOT our users.” #moraldsgnMonday, March 11, 13
  • 57. MORAL DESIGN is ORGANIC Treat the user, the design, the brand, and the environment as one organism What is healthy for one must be healthy for the others; otherwise an imbalance exists and the solution is suspect #moraldsgnMonday, March 11, 13
  • 58. MORAL DESIGN is ORGANIC #moraldsgnMonday, March 11, 13
  • 59. Monday, March 11, 13
  • 60. Monday, March 11, 13
  • 61. Monday, March 11, 13
  • 62. Moral design is Restrained Harmonious Dynamic Crafted Honest Organic #moraldsgnMonday, March 11, 13
  • 63. immoral design Ignores constraints Creates problems while solving problems Static Results-only; ignores the craft of design Dishonest Inorganic #moraldsgnMonday, March 11, 13
  • 64. “A good solution, then, must be in harmony with good character, cultural value, and moral law.” - Wendell Berry #moraldsgnMonday, March 11, 13
  • 65. What about business people??Monday, March 11, 13
  • 66. moral business Morality is a competitive advantage and differentiator today CH2M HILL is 2013 Worlds Most Ethical Company Frank / Dodd act: up to 30% of Gov’t fines can be kickbacks to whistleblowers Values-driven organizations win #moraldsgnMonday, March 11, 13
  • 67. moral business Yes, a lot of this involves and depends on influencing business stakeholders So does good UX. Design has never just been about design #moraldsgnMonday, March 11, 13
  • 68. UX Deliverables Best PracticesMonday, March 11, 13
  • 69. Journey Maps #moraldsgnMonday, March 11, 13
  • 70. Journey Maps Show a persons organic interaction with a brand Show how user grows / benefits from brand interaction ongoing and vice versa #moraldsgnMonday, March 11, 13
  • 71. Customer Hierarchy of Needs #moraldsgnMonday, March 11, 13
  • 72. Joys Wants Needs #moraldsgnMonday, March 11, 13
  • 73. Desirable Usable Useful #moraldsgnMonday, March 11, 13
  • 74. Fulfilling Usable Useful #moraldsgnMonday, March 11, 13
  • 75. Organic Cycle Diagrams Mapping virtuous cycles #moraldsgnMonday, March 11, 13
  • 76. Example: “Fun” Ethics Training #moraldsgnMonday, March 11, 13
  • 77. Example: “Easy” Ethics Training #moraldsgnMonday, March 11, 13
  • 78. Personas Source: Kevin O’Connor, UXMag #moraldsgnMonday, March 11, 13
  • 79. “Do the right thing. It will gratify some people and astonish the rest.” - Mark TwainMonday, March 11, 13
  • 80. http://www.inhabitblog.com/Monday, March 11, 13
  • 81. Thank you Moral Design @rjowen rj.owen@convercent.com #moraldsgnMonday, March 11, 13
  • 82. Special thanks Special thanks to Sara Pacheco for slide design and session feedback To all the members of the design community on twitter, facebook, and G+ who reviewed my preview video and gave early feedback #moraldsgnMonday, March 11, 13
  • 83. Works Cited Sample persona by Kevin O’Connor, in UXMag: http://uxmag.com/articles/personas- the-foundation-of-a-great-user- experience Journey Map courtesy EffectiveUI blog: http://www.effectiveui.com/blog/tag/ customer-journey-map/ #moraldsgnMonday, March 11, 13