Moral designfinal
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Moral designfinal

  • 312 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
312
On Slideshare
312
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. SXSW Interactive 2013 #moraldsgnMonday, March 11, 13
  • 2. Monday, March 11, 13
  • 3. #moraldsgnMonday, March 11, 13
  • 4. #moraldsgnMonday, March 11, 13
  • 5. Monday, March 11, 13
  • 6. Monday, March 11, 13
  • 7. Monday, March 11, 13
  • 8. Monday, March 11, 13
  • 9. the things we use change usMonday, March 11, 13
  • 10. Changing Behavior Every day we use designed things that change the way we: Live Relate Communicate View ourselves And that’s a big, fat, moral deal. #moraldsgnMonday, March 11, 13
  • 11. Here’s why.Monday, March 11, 13
  • 12. 80 - 90% of decisions are made subconsciously by trained networks of emotional perceptionMonday, March 11, 13
  • 13. Emotional Perceptions Desires Actions HabitsMonday, March 11, 13
  • 14. DesiresMonday, March 11, 13
  • 15. ‘Moral’ Moralitas "manner, character, proper behavior" How should I act? What does it mean to live well? #moraldsgnMonday, March 11, 13
  • 16. Monday, March 11, 13
  • 17. Monday, March 11, 13
  • 18. Everything you touch has the power to change you. there is no escape from thisMonday, March 11, 13
  • 19. Moral Design RJ Owen @rjowen SXSW Interactive 2013 #moraldsgnMonday, March 11, 13
  • 20. This is awkward...Monday, March 11, 13
  • 21. “Persons attempting to find a motive in this narrative will be prosecuted; persons attempting to find a moral in it will be banished; persons attempting to find a plot in it will be shot.” - Mark TwainMonday, March 11, 13
  • 22. “I was a-trembling, because Id got to decide, forever, betwixt two things, and I knowed it. I studied a minute, sort of holding my breath, and then says to myself: ‘All right, then, Ill GO to hell’” - Mark TwainMonday, March 11, 13
  • 23. Who is this guy anyway?Monday, March 11, 13
  • 24. whoami RJ Owen Product Manager & Design Lead Convercent Denver, CO @rjowen #moraldsgnMonday, March 11, 13
  • 25. whoami pro RJ Owen Product Manager & Design Lead Convercent Denver, CO @rjowen rj.owen@convercent.com #moraldsgnMonday, March 11, 13
  • 26. “Convercent helps companies systemically align values with individual behavior to create a thriving culture of engaged, high- performing employees.”Monday, March 11, 13
  • 27. GRC Governance Specifying appropriate behavior Risk Problems for your company Compliance Ensuring people act appropriately #moraldsgnMonday, March 11, 13
  • 28. - AuthorMonday, March 11, 13
  • 29. - AuthorMonday, March 11, 13
  • 30. This is not living well.Monday, March 11, 13
  • 31. “The Glory of God is Man Fully Alive” - St. IrenaeusMonday, March 11, 13
  • 32. ok fine - what does this mean for design?Monday, March 11, 13
  • 33. The 7 Lamps of Architecture John Ruskin #moraldsgnMonday, March 11, 13
  • 34. 10 Commandments of Good Design Dieter Rams #moraldsgnMonday, March 11, 13
  • 35. Solving for Pattern Wendell Berry in The Gift of Good Land #moraldsgnMonday, March 11, 13
  • 36. what is moral design?Monday, March 11, 13
  • 37. 6 PrinciplesMonday, March 11, 13
  • 38. moral design is restrained Respect the limitations and constraints of the user and their environment Answer these questions: How much is enough? How much is too much? #moraldsgnMonday, March 11, 13
  • 39. Monday, March 11, 13
  • 40. Moral design improves harmony Sustain and improve balance and order Do not solve problems by creating others #moraldsgnMonday, March 11, 13
  • 41. Monday, March 11, 13
  • 42. Monday, March 11, 13
  • 43. case study: google plus “Google+ aims to make sharing on the web more like sharing in real life. Check out Circles, Events and Hangouts, just a few of the things weve been working on.” #moraldsgnMonday, March 11, 13
  • 44. moral design is dynamic Value the imperfection that comes from crafting real things #moraldsgnMonday, March 11, 13
  • 45. Monday, March 11, 13
  • 46. moral design requires craftsmanship Good things come from good practices #moraldsgnMonday, March 11, 13
  • 47. Monday, March 11, 13
  • 48. moral design is honest Does not pretend to be something other than it is Aims to achieve its promises - does not have a hidden agenda #moraldsgnMonday, March 11, 13
  • 49. “Design is a Promise” - Every Designer EverMonday, March 11, 13
  • 50. What are you promising?Monday, March 11, 13
  • 51. Is it achievable?Monday, March 11, 13
  • 52. Will it make people better people?Monday, March 11, 13
  • 53. Monday, March 11, 13
  • 54. Case study: zynga “Zynga is the best place to play online games with friends. It’s always free to play.” #moraldsgnMonday, March 11, 13
  • 55. Monday, March 11, 13
  • 56. case study: app.net “We are selling our product, NOT our users.” #moraldsgnMonday, March 11, 13
  • 57. MORAL DESIGN is ORGANIC Treat the user, the design, the brand, and the environment as one organism What is healthy for one must be healthy for the others; otherwise an imbalance exists and the solution is suspect #moraldsgnMonday, March 11, 13
  • 58. MORAL DESIGN is ORGANIC #moraldsgnMonday, March 11, 13
  • 59. Monday, March 11, 13
  • 60. Monday, March 11, 13
  • 61. Monday, March 11, 13
  • 62. Moral design is Restrained Harmonious Dynamic Crafted Honest Organic #moraldsgnMonday, March 11, 13
  • 63. immoral design Ignores constraints Creates problems while solving problems Static Results-only; ignores the craft of design Dishonest Inorganic #moraldsgnMonday, March 11, 13
  • 64. “A good solution, then, must be in harmony with good character, cultural value, and moral law.” - Wendell Berry #moraldsgnMonday, March 11, 13
  • 65. What about business people??Monday, March 11, 13
  • 66. moral business Morality is a competitive advantage and differentiator today CH2M HILL is 2013 Worlds Most Ethical Company Frank / Dodd act: up to 30% of Gov’t fines can be kickbacks to whistleblowers Values-driven organizations win #moraldsgnMonday, March 11, 13
  • 67. moral business Yes, a lot of this involves and depends on influencing business stakeholders So does good UX. Design has never just been about design #moraldsgnMonday, March 11, 13
  • 68. UX Deliverables Best PracticesMonday, March 11, 13
  • 69. Journey Maps #moraldsgnMonday, March 11, 13
  • 70. Journey Maps Show a persons organic interaction with a brand Show how user grows / benefits from brand interaction ongoing and vice versa #moraldsgnMonday, March 11, 13
  • 71. Customer Hierarchy of Needs #moraldsgnMonday, March 11, 13
  • 72. Joys Wants Needs #moraldsgnMonday, March 11, 13
  • 73. Desirable Usable Useful #moraldsgnMonday, March 11, 13
  • 74. Fulfilling Usable Useful #moraldsgnMonday, March 11, 13
  • 75. Organic Cycle Diagrams Mapping virtuous cycles #moraldsgnMonday, March 11, 13
  • 76. Example: “Fun” Ethics Training #moraldsgnMonday, March 11, 13
  • 77. Example: “Easy” Ethics Training #moraldsgnMonday, March 11, 13
  • 78. Personas Source: Kevin O’Connor, UXMag #moraldsgnMonday, March 11, 13
  • 79. “Do the right thing. It will gratify some people and astonish the rest.” - Mark TwainMonday, March 11, 13
  • 80. http://www.inhabitblog.com/Monday, March 11, 13
  • 81. Thank you Moral Design @rjowen rj.owen@convercent.com #moraldsgnMonday, March 11, 13
  • 82. Special thanks Special thanks to Sara Pacheco for slide design and session feedback To all the members of the design community on twitter, facebook, and G+ who reviewed my preview video and gave early feedback #moraldsgnMonday, March 11, 13
  • 83. Works Cited Sample persona by Kevin O’Connor, in UXMag: http://uxmag.com/articles/personas- the-foundation-of-a-great-user- experience Journey Map courtesy EffectiveUI blog: http://www.effectiveui.com/blog/tag/ customer-journey-map/ #moraldsgnMonday, March 11, 13