Rakuten Shugi by Ricardo Jordão Magalhães

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Rakuten Shugi by Ricardo Jordão Magalhães

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Rakuten Shugi by Ricardo Jordão Magalhães

  1. 1. I’m the War from A to W!
  2. 2. I’m the War against income concentration!
  3. 3. I’m the War against Cynicism!
  4. 4. I’m the War against Skepticism!
  5. 5. I’m the War against Disbelief!
  6. 6. I’mThe Transaction Way the War against of Treating People!
  7. 7. I BELIEVE!
  8. 8. Doctrine, Shugi = Principles.
  9. 9. From the 170 brazilians we have…, 50 are Shugi Crazy Purpose Driven People!
  10. 10. Shugi is commom sense.
  11. 11. Shugi is the Operating System.
  12. 12. Shugi is not enough to beat Amazon!
  13. 13. We need Omotenashi!
  14. 14. Omotenashi Commerce!
  15. 15. So… I have a few ideas to put Shugi + Omotenashi in to the Hearts of our People…
  16. 16. #1 Each Shugi Pillar must have its own KPIs.
  17. 17. Always Improve, Always Advance (# of GMS coming from new stores), Passionately Professional (# of training hours), Hypothesize (# of action plans proposed), Maximize Customer Satisfaction (# Repeat User, # Score on Customer Satisfaction Surveys), Speed!! Speed!! Speed!! (# Time to Market).
  18. 18. #2 5 Shugi + Omotenashi Killer Questions for Hiring Purpose.
  19. 19. #3 SuperPoints for employee who give s ideas to improve Shugi.
  20. 20. #4 Daily Managers Reminder to put Shugi + Omotenashi on their speechs, meeting, memos etc.
  21. 21. #5 Reward employees who helps bring more Shugi + Omotenashi people to Rakuten.
  22. 22. #6 All new projects will have Shugi + Omotenashi KPIs.
  23. 23. #7 SuperPoints to the Employee with more Shugi + Omotenashi Little Hearts given by peers.
  24. 24. Above all…
  25. 25. #8 The ultimate Asakai KPI will be the number of conversations managers talk starts.
  26. 26. I’M WAR!

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