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THE NEXT GENERATION OF SERVICE MARKETING

THE NEXT GENERATION OF SERVICE MARKETING

Published in: Automotive

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  • 1. WE DID A STUDY.
  • 2. TRADITIONALSERVICEADVERTISING
  • 3. OUT-OF-DATECONFUSINGEXPENSIVEINEFFECTIVEINCONSISTENT
  • 4. PAST DUEFOR AMAKE OVER.
  • 5. NEXTGENERATIONSERVICEMARKETING
  • 6. INCREASESSERVICE TRAFFICGETS LOSTCUSTOMERS BACKBRINGS NEWCUSTOMERS IN
  • 7. EVEN GETSSERVICECUSTOMERSTO TEST DRIVE& BUY NEW CARS!
  • 8. ELIMINATESMULTIPLE VENDORSBOOSTSCONSUMERCONFIDENCEBUILDSSTORE IDENTITY
  • 9. PROSPEC SERVICET REMINDERMAILERS SEMAIL ONLINEREMINDER COUPONSSMOBILE SOCIALTECHNOL MEDIAOGY SHARING
  • 10. NEXTGENERATIONSERVICEMARKETING
  • 11. ALL MAILERSFULL COLOR, 6 X 11 SIZECONSISTENT BRANDED LOOK BUILD BRAND EQUITY, STORE IDENTITY
  • 12. ALL MAILERS3 SERVICE COUPONS3 SALES COUPONS ADVERTISE SERVICE & SALES TOGETHER - SPLIT COST & SEND
  • 13. ALL MAILERSADDICTIVE SCRATCH& SAVE DISCOUNT OFFER FLAT $OR IT CAN INCREASE BASED ON TIME SINCE LAST
  • 14. ALL MAILERSTEST DRIVE INCENTIVEOFFERWITH SERVICE DISCOUNTCARD SALES DEPT. GIVES CUSTOMER CARD AFTER TEST DRIVE FOR
  • 15. INCLUDES:PROSPECT NEW FOR CUSTOMERSMAILERS THAT HAVE NEVER BEEN INVERY LOW PRICES ($4.95 EACH)WITH FLAT SCRATCH OFF ($20
  • 16. INCLUDES:SERVICE FOR INACTIVE & LOSTREMINDERS SERVICE CUSTOMERSEVERYDAY SERVICE PRICES WITHTIME DRIVE SCRATCH & SAVE
  • 17. INCLUDES:EMAIL FOR INACTIVE & LOSTREMINDERS SERVICE CUSTOMERS CUSTOMER RECEIVES EMAIL AND SERVICE REMINDER MAILER AT THE SAME TIME.INCLUDES LINKS TO YOURWEBSITE
  • 18. INCLUDES:ONLINE FOR CUSTOMERSCOUPONS THAT WANT MORE COUPONS & OFFERS YOUR OWN ONLINE COUPON PAGE WITH UP TO 24 ADDITIONAL COUPONS FOR SERVICE OR VEHICLE SALES.SEE SAMPLE PAGE:MYDEALEROFFERS.COM/YOURSTORE
  • 19. INCLUDES:MOBILE YOUR COUPONSTECHNOLOGY ON SHOW ANY MOBILE DEVICE SEE SAMPLE SCAN WITH YOUR SMART PHONE NOW
  • 20. INCLUDES:SOCIAL MEDIASHARINGSHARE COUPONS CUSTOMERS WITH FRIENDS FROM ONLINE COUPON PAGEINCLUDES:WEBSITE LINKS CUSTOMERS CAN LINK FROM ONLINE COUPON PAGE TO YOUR WEBSITE OR SERVICE APPOINTMENT PAGE. ALSO, WE AUTOMATICALLY EMBED MATCHING COUPONS ON YOUR WEBSITE’S SERVICE SPECIALS PAGE
  • 21. INCLUDES: SERVICE EMAIL REMINDE REMINDER RS S PROSPE ONLINE CT COUPON MAILERS S MOBILE SOCIAL TECHNOLO MEDIA GY SHARING WEBSITE ONLINE LINKS REPORT S
  • 22. NO CONTRACT, MEANS NOCONTRACT.You can start or stop whenever you like, but with ourconvenient“Say When” feature you don’t have to worry aboutanything.
  • 23. THAT’S IT - $199.We extract and purify data, build your mailers, emails,and coupon landing page. As soon as you say OK, weget you online, printed and in the mail in as little as 7days.
  • 24. If the customers and prospects that we contact, don’t spendat least 5 times the amount you paid us for the program after6 months, we will reimburse you for everything except postage.NOW THAT’S A GUARANTEE! Some limitations apply.
  • 25. 4 SIZES TO FIT ANY BUDGETSMALL MEDIUM LARGE X-LARGE * Prospect Names Add 10¢ each
  • 26. 4 SIZES TO FIT ANY BUDGET SMALL MEDIUM LARGE X-LARGE COMPLETE PACKAGE WITH 2000 MAILERSINCLUDES POSTAGE $1799 * MONTH * Prospect Names Add 10¢ each
  • 27. 4 SIZES TO FIT ANY BUDGET SMALL MEDIUM LARGE X-LARGE COMPLETE COMPLETE PACKAGE WITH PACKAGE WITH 2000 3500 MAILERS MAILERSINCLUDES POSTAGE INCLUDES POSTAGE $1799 * $2899 * MONTH MONTH * Prospect Names Add 10¢ each
  • 28. 4 SIZES TO FIT ANY BUDGET SMALL MEDIUM LARGE X-LARGE COMPLETE COMPLETE COMPLETE PACKAGE WITH PACKAGE WITH PACKAGE WITH 2000 3500 5000 MAILERS MAILERS MAILERSINCLUDES POSTAGE INCLUDES POSTAGE INCLUDES POSTAGE $1799 * $2899 * $3999 * MONTH MONTH MONTH * Prospect Names Add 10¢ each
  • 29. 4 SIZES TO FIT ANY BUDGET SMALL MEDIUM LARGE X-LARGE COMPLETE COMPLETE COMPLETE COMPLETE PACKAGE WITH PACKAGE WITH PACKAGE WITH PACKAGE WITH 2000 3500 5000 8000 MAILERS MAILERS MAILERS MAILERSINCLUDES POSTAGE INCLUDES POSTAGE INCLUDES POSTAGE INCLUDES POSTAGE $1799 * $2899 * $3999 * $5999 * MONTH MONTH MONTH MONTH * Prospect Names Add 10¢ each
  • 30. OPTIONS:
  • 31. OPTIONS: EMAIL UPGRAD E PACKAG E STAY IN TOUCH W CUSTOMERS INCREASE SERVICE TRAFFIC IMPROVE CSI SCORESE-THANK YOU WITH SURVEY(VEH)E-THANK YOU WITH SURVEY(SVC) $0 $299E-DECLINED SERVICE ALERTE-PARTS ARRIVED ALERT START UP PER MONTH
  • 32. OPTIONS: EMAIL DEALER UPGRAD REWARDS E CARDS PACKAG E STAY IN TOUCH W  BOOST CUSTOMER CUSTOMERS RETENTION INCREASE SERVICE  INCREASE 1ST SERVICE TRAFFIC VISITS IMPROVE CSI SCORES  KEEP CUSTOMERS FOREVERE-THANK YOU WITH SURVEY(VEH) ALMOST EVERY BIZ HAS ONEE-THANK YOU WITH SURVEY ONLY GOOD AT YOUR STORE(SVC) EASY ONLINE TRANSACTIONS $0 $299E-DECLINED SERVICE ALERT $0 $299 CLUB MEMBERS SPEND MOREE-PARTS ARRIVED ALERT START UP PER START UP PER MONTH MONTH
  • 33. NEXTGENERATIONSERVICEMARKETING
  • 34. WHAT DO YOU WANT TO DO?
  • 35. THANK YOU.