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The headlines are getting more frequent — the language, more inflammatory. A war between the generations. The greedy boomers refusing to get out of the way. The hapless millennials struggling to find a footing. A crisis in pensions. A crisis in jobs. A crisis in health care ... But is that the true story? In this provocative new book, David Cravit, author of The New Old, dissects the apparent war — and comes to some surprising conclusions.
"Some would have it that we're on the brink of a 'War of the Generations.' They read about soaring health-care costs and prepare to enlist. Well, I wish everyone would just calm down! Before we're dragged into some unnecessary nastiness, I advise us all to read David's book to get a better sense of how we're all in this together."
—MOSES ZNAIMER, Founder and CEO, ZoomerMedia Limited, Toronto, Ontario
"A must read for academics, business executives, political pundits, policy wonks — for anyone concerned about the future social health and economic viability of Western nations."
—BRENT GREEN, author of Marketing to Leading-edge Baby Boomers and Generation Reinvention, Denver, Colorado