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Ir11 bodle final

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  • 1. 'Opening the social media ecosystem' Robert Bodle IR11 - Göteborg
  • 2. Outline intro benefits of interoperability Open APIs* and privacy concerns other concerns close *APIs - application programming interfaces
  • 3. Open APIs – what are they? sex organs of interoperability
  • 4. Open APIs – sharing data between sites and services . . .
  • 5. Open APIs – how they work calls routed through 3 rd party server
  • 6. Open APIs – how they work
  • 7. Open APIs – cross-posting Syndicating messages on various “web platforms simultaneously” (Global Voices Advocacy 2009)
  • 8. An ecosystem of 3 rd party developers build on top of a platform mutual dependency added value driving traffic giving birth
  • 9. a world of 3 rd party web apps mashups widgets social games desktop mobile social plug-ins mashup integrates 3 APIs : Mappy API Google Latitude API Facebook API
  • 10. a world of 3 rd party web apps mashups widgets social games desktop mobile social plug-ins widget
  • 11. a world of 3 rd party web apps mashups widgets social games desktop mobile social plug-ins Est. $2b Industry by 2012
  • 12. a world of 3 rd party web apps mashups widgets social games desktop mobile social plug-ins
  • 13. a world of 3 rd party web apps mashups widgets social games desktop mobile social plug-ins The “Like” button
  • 14. Benefits of interoperability prevent vendor lock-in* drive competition drive innovation reduce costs Jon Postel championed non discriminatory standardization and interoperability *Dependence on a singe vendor: e.g. IBM (hardware), MicroSoft (software), Facebook (SNS)
  • 15. open standards and interoperability on the Web HTML Mosaic browser (GUI) early APIs (eBay, Amazon, Google) market lock-in? rivalry exclusion
  • 16. The pattern develops: Facebook APIs Facebook Developer (2006) Facebook Platform (2007) Facebook Connect (2008) Open Stream (2009) Open Graph (2010) friends, profile info, photos, events
  • 17. The pattern develops: Facebook APIs Facebook Developer (2006) Facebook Platform (2007) Facebook Connect (2008) Open Stream (2009) Open Graph (2010) yours and your friends' profile info
  • 18. Facebook APIs: the pattern unfolds Facebook Developer (2006) Facebook Platform (2007) Facebook Connect (2008) Open Stream (2009) Open Graph (2010) externalizing activity streams
  • 19. The pattern develops: Facebook APIs Facebook Developer (2006) Facebook Platform (2007) Facebook Connect (2008) Open Stream (2009) Open Graph (2010) external desktop and mobile apps – clients
  • 20. One API to rule them all Facebook Developer (2006) Facebook Platform (2007) Facebook Connect (2008) Open Stream (2009) Open Graph (2010) Sharing one's 'social graph'
  • 21. Social plugins Unlike Beacon which broadcasted information about user's web purchases without permission, the “Like” button encourages people to volunteer their tastes and preferences.
  • 22. What is being shared?
    • Friends
    • News feed
    • Profile feed
    • Likes
    • Movies
    • Books
    • Notes
    • Photo Tags
    • Photo Albums
    • Video Tags
    • Video Uploads
    • Events
    • Groups
    • Check-ins
    *B is info available with FB Developer, B&W is available w/Open Graph
  • 23. Privacy, autonomy, freedom anticipate consequences informed decisions autonomy freedom from interference or “informational self determination” (Tavani 2010)
  • 24. Open APIs and other forms of enclosure colonization prescribed info-flows commodification lock-in and dependency
  • 25. interoperability revisited transparent private/secure user control nondiscriminatory
  • 26. 'Opening the social media ecosystem' Thank you for your attention. [email_address] http://twitter.com/robertbodle
  • 27. 'Opening the social media ecosystem' Robert Bodle IR11 - Göteborg

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