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Ir11 bodle final
 

Ir11 bodle final

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    Ir11 bodle final Ir11 bodle final Presentation Transcript

    • 'Opening the social media ecosystem' Robert Bodle IR11 - Göteborg
    • Outline intro benefits of interoperability Open APIs* and privacy concerns other concerns close *APIs - application programming interfaces
    • Open APIs – what are they? sex organs of interoperability
    • Open APIs – sharing data between sites and services . . .
    • Open APIs – how they work calls routed through 3 rd party server
    • Open APIs – how they work
    • Open APIs – cross-posting Syndicating messages on various “web platforms simultaneously” (Global Voices Advocacy 2009)
    • An ecosystem of 3 rd party developers build on top of a platform mutual dependency added value driving traffic giving birth
    • a world of 3 rd party web apps mashups widgets social games desktop mobile social plug-ins mashup integrates 3 APIs : Mappy API Google Latitude API Facebook API
    • a world of 3 rd party web apps mashups widgets social games desktop mobile social plug-ins widget
    • a world of 3 rd party web apps mashups widgets social games desktop mobile social plug-ins Est. $2b Industry by 2012
    • a world of 3 rd party web apps mashups widgets social games desktop mobile social plug-ins
    • a world of 3 rd party web apps mashups widgets social games desktop mobile social plug-ins The “Like” button
    • Benefits of interoperability prevent vendor lock-in* drive competition drive innovation reduce costs Jon Postel championed non discriminatory standardization and interoperability *Dependence on a singe vendor: e.g. IBM (hardware), MicroSoft (software), Facebook (SNS)
    • open standards and interoperability on the Web HTML Mosaic browser (GUI) early APIs (eBay, Amazon, Google) market lock-in? rivalry exclusion
    • The pattern develops: Facebook APIs Facebook Developer (2006) Facebook Platform (2007) Facebook Connect (2008) Open Stream (2009) Open Graph (2010) friends, profile info, photos, events
    • The pattern develops: Facebook APIs Facebook Developer (2006) Facebook Platform (2007) Facebook Connect (2008) Open Stream (2009) Open Graph (2010) yours and your friends' profile info
    • Facebook APIs: the pattern unfolds Facebook Developer (2006) Facebook Platform (2007) Facebook Connect (2008) Open Stream (2009) Open Graph (2010) externalizing activity streams
    • The pattern develops: Facebook APIs Facebook Developer (2006) Facebook Platform (2007) Facebook Connect (2008) Open Stream (2009) Open Graph (2010) external desktop and mobile apps – clients
    • One API to rule them all Facebook Developer (2006) Facebook Platform (2007) Facebook Connect (2008) Open Stream (2009) Open Graph (2010) Sharing one's 'social graph'
    • Social plugins Unlike Beacon which broadcasted information about user's web purchases without permission, the “Like” button encourages people to volunteer their tastes and preferences.
    • What is being shared?
      • Friends
      • News feed
      • Profile feed
      • Likes
      • Movies
      • Books
      • Notes
      • Photo Tags
      • Photo Albums
      • Video Tags
      • Video Uploads
      • Events
      • Groups
      • Check-ins
      *B is info available with FB Developer, B&W is available w/Open Graph
    • Privacy, autonomy, freedom anticipate consequences informed decisions autonomy freedom from interference or “informational self determination” (Tavani 2010)
    • Open APIs and other forms of enclosure colonization prescribed info-flows commodification lock-in and dependency
    • interoperability revisited transparent private/secure user control nondiscriminatory
    • 'Opening the social media ecosystem' Thank you for your attention. [email_address] http://twitter.com/robertbodle
    • 'Opening the social media ecosystem' Robert Bodle IR11 - Göteborg