RJD Creative Social Media Basics


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RJD Creative Social Media Basics: Our Approach to Social Media Management

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RJD Creative Social Media Basics

  1. 1. SOCIAL MEDIA BASICS Our Approach to Social Media Management presented by
  2. 2. What We’ll Cover Today: • Social Media: Background • Social Media: Strategy • 8 things you can do today to help your company’s brand and social media presence
  3. 3. What Is Social Media? It’s not one thing, it’s TWO: Social: People, Conversations, who you are as a company (your brand) Media: Tools (Blogs, Twitter, Facebook, LinkedIn, YouTube, etc.)
  4. 4. What Is Social Media? Marketing used to be: Marketing is now:
  5. 5. Social Media Strategy: • People (brand) first, Tools second • Goals: What do you want to accomplish? - Awareness, Affinity, Action • Who are your 3C’s? - Company, Customers, Competitors • What’s your ONE THING? It needs to be: - Unique to create Awareness - True (Genuine) to create Affinity (Loyalty, Trust) - Valuable to create Action (Sales)
  6. 6. Social Media Strategy: Once you have the Social (People) part figured out, then it’s okay to use the Tools:
  7. 7. Social Media Strategy: Take part in the conversation, but... LISTEN FIRST! • Opportunities for discovery • Customers will tell you what they think • Check review sites – Google, Yelp, Bing, etc. • Get familiar with the conventions and culture of the different mediums and tools
  8. 8. Social Media Strategy: And remember, it’s a CONVERSATION. There’s been a shift in Marketing AND Business: OLD NEW Broadcasting Discussing Promotion Participation Advertising Connecting Commercials Community
  9. 9. 8 Things You Can Do Today... To help your company’s social media presence: 1. Define your company’s social media goals: What are you trying to accomplish? Brand awareness? Customer loyalty and trust? Customer action (special offers)? 2. Establish a level of “social commitment”: what frequency and level of support can you give your social media efforts? Minimum? Maximum? Daily? Weekly? Monthly? 3. Define roles and responsibilities: Who is in charge of editorial schedule, creating messaging, listening in social channels, maintaining blog and social accounts (Twitter, Facebook, YouTube, LinkedIn). 4. Create initial editorial schedules for blog and social accounts (Twitter, Facebook, YouTube, LinkedIn).
  10. 10. 8 Things You Can Do Today... 5. Search and claim your company listings on review sites: Google Local, Yelp, Bing, CitySearch 6. Set up a Google Alert for your company name: http://alerts.google.com 7. Set up 2 social media accounts: Twitter, Facebook (profile, possibly business/fan page), YouTube, LinkedIn 8. Listen to what people are saying in social media: - Search your company name on Google, Twitter, LinkedIn, Facebook - Search local reviews (your company name and zip code) on Google Local, Yelp, Bing, CitySearch
  11. 11. Questions and Discussion
  12. 12. Thank You!
  13. 13. Bob Diercksmeier RJD Creative 602.712.9020 bob@rjdcreative.com www.rjdcreative.com Facebook.com/rjdcreative Twitter.com/rjdcreative