MVCC Web andCommunications You have the informationThey want the information
PrinciplesOverall Don’t do anymore than can be maintained• 1. Simple, clean design Old pages, old information• 2. Usability degrades a website• 3. Readability Non-relevant information• 4. Consistency loses a visitor’s interest• 5. Relevant content Decide a purpose for every• 6. Fast and efficient page• 7. Cross platform Contact and Telephone info everywhere
Journey starts Good place to identify righthere-very away where a visitor is- Goodvaluable $$$$ place for logo/name etc. Put theThe area under important stuffthe start of the above the foldjourney is veryvaluableThis areadefines thecontent that isavailable The Sweet SpotLike a table of Above the foldcontents or anoutline The not so sweet spot Below the fold
Copywriting Most people write all about the features but• People don’t read they scan it is the benefits the reader• Headlines; the most important skill wants to hear• Sell with benefits; support with features• Keep it simple and clear• Make offers when appropriate• Call to action-Do something (call, email, visit)
Copywriting• What are the benefits of joining or having an event at MVCC. – This is a Robert Trent Jones Course (feature) • Improve your skills on a Robert Trent Jones Course (benefit) – Great food at the Artisan Restaurant • Enjoy a wide variety of cuisine from around the world• Don’t read this and the kitty dies! – Headlines like this gets a click every time
Marketing Ideas 45 station all grass practice• Play where Mark O’Meara learned the facility game Separate• Mike Lavery on the Web.com tour home Chipping practice area course Short game• Cameron Tringale on the PGA tour make practice area this is home 4000 sq ft• Beau Hossler made the US Open twice as practice putting green an amateur crafting his skills at MVCC• Home of the US Amateur Qualifying Multiple tees• Home of the XXXXXX Annual College Junior programs Tournament
Shady Canyon Entry Page Simple Clean Few Words Click for membership
Shady Canyon Membership Page Headlines Picture makes in personal Easy to call or email Must click to get here Could be below the fold
Social Media and The Club• Twitter – Instant messaging to those that follow – Information must be relevant – Must say it in 140 characters or less – Link to’s are ok – Can take pictures and post from phone (quick) – Lists consolidate posts from one source to view – Retweet other posts – Ability to direct message (Like email) – Can protect tweets
Social Media and The Club• Twitter (Con’t)• How to implement and administer – One name (@MVCC Club News-multiple access) – Multiple names • @MattV for Golf news • @Lorrainne for Membership news • Or a hybrid – Must cover Golf, O’meara, Artisan, Tennis, Events – Twitter Specials; free dessert; free glass of wine – May incorporate into website as Twitter Feed
Social Media and The Club• Facebook for Weddings/Banquets – Good Targeted group – Will be public information – Will be the good with the bad – Chance to get followers/likes and communicate with audience – Other advantages/disadavantages – How to implement
Email Marketing• Respect your readers-offer them value• Experiment with different subject lines• Use Headlines• What content results in click thru’s?• Drive readers to website (read more)• Reinforce Brand with email – But avoid using valuable space for promotions• Content is King• Keep it interesting• Track results-do what works don’t do what doesn’t work
Email Marketing• Keep Consistent Branding-Email Template• The following 2 slides illustrates an email update that keeps the website properties in tact• Links are all clickable to the web site pages• Areas for relevant information with calls for action (call;email; make a reservation)• Link every thing possible(I know this is presently done in print form and just emailed out.)
The MVCC Email News Update March 31, 2013 Calendar at a Glance Follow us on Twitter for up to the minute NOTE: Artisan Closed news @MVCCNews Saturday, April 13 Magic Coming Thursdays In April Every Friday 2013 Aces Free YogaCurtis Schennum Cardio Tennis Beginning on Thursday, April 4th Mike Naughton Magician, Doug Brewer will bring his Artisan Happy HourMike McCleerey magic to Artisan between the hours of Mike Walsh 6 and 8pm. Sunday 3/31 2013 Eagles Easter Brunch Enjoy Chef Bob’s Dinner menu and the Make ReservationGreg Hemphil magic show. Call for reservations. 555- Rob Warren 6677 Tuesday, April 2nd Judy Eggert Junior Golf Clinic Call 555-5555
The MVCC Email News Update April 2, 2013 Follow Matt on Twitter @mattv Calendar at a Glance NOTE: Artisan Closed Saturday, April 13 Every Friday Recent Winners Free Yoga 4-ball Champs Cardio Tennis Bill Smith-Jim Light Artisan Happy Hour Jones Cup Champ Edward Daly Ladies Club Champ Sunday 3/31 Angela DeLillo Easter BrunchFounder Cup Champs Make Reservation Jonathan MaagWilliam Merryweather Tuesday, April 2nd Junior Golf Clinic See Champions and Call 555-5555 Records HERE
Consistent Artistry Can you read this easily?• The summary of the tournament was that two people tied for the lead and went to an extra playoff hole. The first player hit his ball into the water and the second player drove it long and straight. The water player hit a great third shot to within 3 inches of the cup while the long driver missed into the weeds on his second shot. Who do you think won?
Summary-communications• Coordinated effort• Don’t make me think• Consistent font, style, colors• Let me scan to where I want to• Know your audience (size of font-message)• Sell the benefits• Use pictures wisely• Every word is important or “white space” is the better option
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.