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Keynote Address @ The Forrester Sourcing & Vendor Management Forum in Las Vegas - May 2012
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Keynote Address @ The Forrester Sourcing & Vendor Management Forum in Las Vegas - May 2012

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Robert Janssen's Keynote address @ The Forrester Sourcing & Vendor Management Forum, in Las Vegas, May 25,2012, in behalf of Brasil IT +, in which he showcases the challenges that globalization …

Robert Janssen's Keynote address @ The Forrester Sourcing & Vendor Management Forum, in Las Vegas, May 25,2012, in behalf of Brasil IT +, in which he showcases the challenges that globalization imposes on innovation because of the key success factor of cross border communication and collaboration

Published in: Business, Technology

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  • 1. Now that the world is already flat, and it looks more and more like “The WackyRaces”, what happens to my innovation strategy? Robert Janssen
  • 2. Key Points1) How the globalization process continues to influence the innovation process?2) What are the new challenges brought about byglobalization and the flattening of innovation?3) How does globalization makes the mandatory need for thecorporate structure build true international DNA?4) Cultural connections of Innovation: The road for survival.
  • 3. Things we know or have heard about innovationTo succeed, companies need to see innovationnot as something special that only specialpeople can do, but as something that canbecome routine and methodical, takingadvantage of the capabilities of ordinarypeople
  • 4. Things we know or have heard about innovationFrom the instant someone devises a solution ora product, its journey to the market (oroblivion) is a matter of making connections,again and again. Managing these interactions isthe crux of building an innovation organization.
  • 5. Things we know or have heard about innovationThe innovation process can only happen whenpeople do that simple, profound thing -- connectto share problems, opportunities, and learning.To put it another way, anyone can innovate, butpractically no one can innovate alone.
  • 6. Things we know or have heard about innovationTo promote continuous innovation withinthe organization, you need to systematize,manage, measure, and improve this socialprocess to produce a steady stream ofinnovations -- and the occasionalblockbuster. Innovation is not a mystical act;it is a journey that can be plotted, and doneover and over again.
  • 7. Video 1 on innovation Dean Kamen – FIRST LEGO League http://youtu.be/BAjoeyXOdjo
  • 8. But what is the best innovation?The best innovation is the one that solveshuman-centric problems, not machine-centricproblems.Innovation is to, in the end, find problems thatare worth solving and are able to improve thequality of the lives of people
  • 9. Video 1 on innovation 3 M - Brazil http://youtu.be/l4Gf-goPVl0
  • 10. What are we discovering about globalization andthe current financial crisis today ? Contrary to the expectations of many experts, the current economic downturn is spurring companies into becoming more international
  • 11. What are we discovering about globalization andthe current financial crisis today ? Effective cross-border communication and collaboration are becoming critical to the financial success of companies with international aspirations
  • 12. What are we discovering about globalization andthe current financial crisis today ?
  • 13. What are we discovering about globalization andthe current financial crisis today ?
  • 14. The Cultural & Communications Divide ? Most companies still seem not to understand the total overall cost of not seeking to improve the cross-border communication skills of their employees, is enormous.
  • 15. The Cultural & Communications Divide ? And yet, most organizations are not doing enough to address this challenge
  • 16. The Cultural & Communications Divide ? Misunderstandings rooted in cultural differences present the greatest obstacle to productive cross-border collaboration and foster innovation
  • 17. The Cultural & Communications Divide ?
  • 18. The Cultural & Communications Divide ?
  • 19. The Real Cultural Melting Pot
  • 20. The “multinationalcults”
  • 21. The business innovation that matters Video 3 on innovation Bill Clinton and proposition 87 http://www.kauffman.org/research-and- policy/globalization-of-innovation-and- entrepreneurship.aspx
  • 22. An innovation that matters for everyoneBugBrasil
  • 23. An innovation that matters for everyone Video 2 on innovation Chief Almir from the Surui Indian Tribe in the Amazon Forest http://youtu.be/fLdPzusUf5c
  • 24. Why Brazil ? Safe Harbor with Favorable Total Costs (Value, Productivity, Quality, Risks)Favorable Biz Environment Favorable TCO and Quality World’s 6th Largest Economy  Highly Skilled Labor Pool World’s 8th Largest IT Market  Industry/Business Expertise Investment Grade - Fitch / S&P  Favorable Labor Costs Political and Economic Stability  High Productivity Levels Cultural Compatibility  Low Turnover Rates World-Class Infrastructure  Low Rework Levels – Higher Quality Timezone - Nearshore  Favorable Total Costs Government Incentives Rule of Law
  • 25. So if you want to reach higher grounds
  • 26. Check out Brazil as it’s taking off !
  • 27. And has been open for innovation !
  • 28. Thank You !Robert Janssenwww.brasilitplus.comBlog: www.brasilexportati.comTwitter: robertfjanssen