Ai Marketing Automation And Demand Generation 30 Mins

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This presentation explains modules for marketing atomation and demand generation

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Ai Marketing Automation And Demand Generation 30 Mins

  1. 1. Marketing Automation Demand Generation Sonntag, 29. März 2009
  2. 2. About 2 © ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
  3. 3. ASERVO Marketing Automation Modules 1. Marketing Automation  Website Traffic & Analysis  Email Marketing & Forms  Print, Fax, SMS und RSS  Campaign Management  Event Planning, Execution, Reporting  Surveys  Automated Campaign Workflow  Hypersites & Personalized Landing Pages 2. Demand Generation  Lead Generation  Lead Scoring & Rating  Lead Nurturing  CRM Integration 3 © ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
  4. 4. Website Traffic & Analysis © ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
  5. 5. Website – Visitor Profiling 5 © ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
  6. 6. Communication Channel © ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
  7. 7. Email Marketing Email Effectiveness Rate = non-distinct click-throughs / non-distinct opens. in % 7 © ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
  8. 8. Form Submissions 8 © ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
  9. 9. Campaign Management Channels Leads Events © ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
  10. 10. Event Management Event details Workflows © ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
  11. 11. Automated Campaign Workflow Workflow Example 11 © ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
  12. 12. Demand Generation 12 © ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
  13. 13. ASERVO Demand Generation Process Google Banner Events 13 © ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
  14. 14. Lead Scoring & Rating – Valuable Leads Use the prospects’ behavior and activities to score for sales follow up or nurturing. Use explicit data like standard BANT (Budget, Authority, Need, Timeframe) answers. Upon SUBMIT, Eloqua:  Adds lead to Scoring program  Sends notification to salesperson  Cleanses data submitted 14 © ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
  15. 15. Lead Nurturing Based on their online behavior leads are treated differntly and receive emails with relevant content. 15 © ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
  16. 16. Lead Routing Based on assignment rules (such as Account name, Zip Code etc) a salesperson/ distributor will be assigned © ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
  17. 17. Sales Reporting & Alerts 17 © ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
  18. 18. Benefits of Lead Management Better qualified leads Faster closure Higher revenues by innovative tools ongoing processes focussed resources 18 © ASERVO Interactive GmbH, 2008 All rights reserved. ASERVO Interactive is Certified Partner for Training Services and SmartStart.
  19. 19. Thank you. ASERVO Interactive GmbH Raiffeisenallee 5 82041 Oberhaching Tel.: +49 89 143673 21 rjanning@aservo.com leadmanagement.aservo.com

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