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Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
Getting Beyond Google Adsense
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Getting Beyond Google Adsense

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A short presentation for WordCamp Dallas 2009 by Mark "Rizzn" Hopkins built around educating bloggers on alternatives to AdSense that can help those looking to make money that's going to buy more than …

A short presentation for WordCamp Dallas 2009 by Mark "Rizzn" Hopkins built around educating bloggers on alternatives to AdSense that can help those looking to make money that's going to buy more than a cup of coffee.

Published in: Technology, Self Improvement
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  • 1. Getting Beyond  How to make money with your blog.
  • 2. Who Am I? <ul><li>Mark &quot;Rizzn&quot; Hopkins </li></ul><ul><li>Editor-In-Chief @ SiliconANGLE, a think tank and early stage VC firm. </li></ul>
  • 3. Who Am I? <ul><li>Mark &quot;Rizzn&quot; Hopkins </li></ul><ul><li>Editor-In-Chief @ SiliconANGLE, a think tank and early stage VC firm. </li></ul><ul><li>...more importantly: </li></ul><ul><li>I'm a professional Internet content producer. </li></ul>
  • 4. A Bit of Professional History <ul><li>Started blogging in the 'frontier days' of the mid to late '90s </li></ul>
  • 5. A Bit of Professional History <ul><li>Started blogging in the 'frontier days' of the mid to late '90s. </li></ul><ul><li>In the early part of the next decade, I actually installed a CMS. </li></ul>
  • 6. Forays into Podcasting <ul><li>In April 2004, I founded the worlds first free podcast hosting firm, BlipMedia. </li></ul><ul><li>At the service's peak, it hosted around two thirds of the world's podcast producers. </li></ul><ul><li>Allowed me to explore podcast monetization at the ground floor. </li></ul>
  • 7. Consulted for Heritage Media <ul><li>For the next several years, I consulted for a number of newsprint organizations, trying to bring them into the 21st Century. </li></ul>FAIL.
  • 8. Full Time Professional Content Producer <ul><li>At that point (circa 2006ish), I decided to get serious about blogging and content production, and tried to make a living out of it. </li></ul>This was also a big fail. Surprise! AdSense won't make you rich. FAIL.
  • 9. ... and then I had a family. <ul><li>In mid-2006, I met the woman who shortly thereafter would become my wife, the boy who would become my step-son, and shortly thereafter had a son of my own. </li></ul>WIN!
  • 10. ... and then I had no money. <ul><li>In mid-2006, I met the woman who shortly thereafter would become my wife, the boy who would become my step-son, and shortly thereafter had a son of my own. </li></ul>WIN! Needless to say, it became imperative that I start generating real income. WIFE FAIL. SAVINGS
  • 11. ... and then I had no money. <ul><li>In mid-2006, I met the woman who shortly thereafter would become my wife, the boy who would become my step-son, and shortly thereafter had a son of my own. </li></ul>WIN! Success finally came in mid 2007 for me, as I stumbled upon my editorial voice and a formula of media types that propelled me into a large and at first completely un-monetizable audience. WIFE FAIL. SAVINGS
  • 12. And along came Cashmore... <ul><li>Later that year, Pete Cashmore found me and brought me on board with Mashable, and quickly promoted me to Associate Editor, co-incidentally as I was just hitting upon some successful formulas for converting audience into as sustainable income. </li></ul>
  • 13. Video at Mashable <ul><li>At Mashable, I was lucky enough to have the latitude to work with a variety of media types, including extensive work in video. The power for bringing in cash was never demonstrated to be more potent than on some of our video projects. </li></ul>
  • 14. <ul><li>John Furrier brought me on board with his new think-tank and VC firm SiliconANGLE to help not just the new company, but the throngs of unemployed,  quality bloggers out there who were cut or facing imminent termination just like I did at Mashable. </li></ul>
  • 15. I'm a Content Producer... <ul><li>... and you're a content producer. </li></ul><ul><li>Using that specific term is important to understanding how to make money from your blog. </li></ul>
  • 16. I'm a Content Producer... <ul><li>... and you're a content producer. </li></ul><ul><li>Using that specific term is important to understanding how to make money from your blog. </li></ul><ul><li>Your blog is simply a vehicle to get you from where you are to where your audience lives. The cargo you put in that vehicle is your content. It won't always be text. </li></ul>
  • 17. Definition of Terms What the heck am I talking about?
  • 18. CPM <ul><li>Acronym for &quot;Cost per Mille&quot; </li></ul><ul><li>Otherwise known as cost per thousand unique pageviews. </li></ul><ul><li>This is the stat most commonly cited in trend reports seen in Quantcast, Compete and others like them. </li></ul><ul><li>Related term is eCPM, whi </li></ul>
  • 19. CPA <ul><li>Acronym for &quot;Cost per Acquisition&quot; </li></ul><ul><li>This is a term used mostly when dealing with affiliate advertisements. </li></ul><ul><li>You'll see this term used with companies like some Google Adwords campaigns, almost all Commission Junction campaigns, and smaller networks like Magpie and Offerforge. </li></ul><ul><li>Some unique bloggers have luck with making money with them - I generally regard them as Kryptonite for bloggers. </li></ul>
  • 20. CPC <ul><li>Acronym for &quot;Cost per Click&quot; </li></ul><ul><li>If you use AdSense to monetize your blog, you know this acronym. </li></ul><ul><li>It refers to the amount of money you get whenever someone clicks on an ad on your page. </li></ul>
  • 21. Sponsorship <ul><li>This is a broad term that in your mind as a content producer, you can equate to the Renaissance concept of patronage. </li></ul><ul><li>It's generally a flat fee assigned per month, per quarter or per year, and it's generally going to come from someone from inside your network of contacts who believes in what you're doing. </li></ul>
  • 22. Donations <ul><li>This generally works if you are PBS or Leo Laporte. </li></ul><ul><li>Asking for donations, as a content producer, is actually  less  effective than panhandling as a source of income.   </li></ul><ul><li>If you have an extremely loyal audience, or you have the ability to annoy and nag your audience into donating, it will work.  In most cases, though, most readers would rather click to content producer's page than click on your donate button. </li></ul>
  • 23. Engagement Factor <ul><li>This is a nebulous term that's applied to a number of different ill-defined metrics and methods. </li></ul><ul><li>It generally refers to how much your audience interacts with your blog  in measurable ways . </li></ul><ul><li>This can mean guest contributions, sharing via social networks, or numbers of comments on the site.* </li></ul><ul><li>* See Liz Strauss. </li></ul>
  • 24. Regardless of what you may have heard... ... size does matter.
  • 25. Small Audiences <ul><li>Websites and blogs with fewer than 50,000 monthly pageviews fall into the category of site,  usually , that should focus on growing their audience rather than direct monetization. </li></ul>< 50,000 pageviews a month.
  • 26. Small Audiences <ul><li>Websites and blogs with fewer than 50,000 monthly pageviews fall into the category of site,  usually , that should focus on growing their audience rather than direct monetization. </li></ul>< 50,000 pageviews a month. <ul><li>Stuff that Won't Work </li></ul><ul><ul><li>AdSense: Will net you pennies to dollars a month. </li></ul></ul><ul><ul><li>CPM Networks: You will probably, at best, make upwards of $100-$500 a month, but most CPM networks won't take you (too small). </li></ul></ul><ul><ul><li>CPA/Affiliate Deals: You don't have the momentum to make more than $5 or $10 a month. </li></ul></ul>
  • 27. Small Audiences <ul><li>Websites and blogs with fewer than 50,000 monthly pageviews fall into the category of site,  usually , that should focus on growing their audience rather than direct monetization. </li></ul>< 50,000 pageviews a month. <ul><li>Stuff that Will Work </li></ul><ul><ul><li>CPM Networks: You will probably, at best, make upwards of $100-$500 a month, but most CPM networks won't take you (too small). </li></ul></ul><ul><ul><li>Sponsorship: If you cover an event, an ongoing news thread, or a specific niche (with a well defined audience), sponsorship is within reach. </li></ul></ul><ul><ul><li>Engagement: As much as $750 monthly. </li></ul></ul>
  • 28. Mid-Sized Audiences <ul><li>This is the nebulous area for most bloggers where AdSense feels like a rip-off, but it's still a struggle to find alternative income. </li></ul>> 50,000 pageviews a month. < 500,000 pageviews a month. <ul><li>Stuff that Won't Work </li></ul><ul><ul><li>AdSense/CPC: At best (on the high end), you're only looking at about $250 monthly. </li></ul></ul><ul><ul><li>Affiliate/CPA: Depending on your niche, mostly, but engagement on affiliate links can still perform quite low compared to other solutions. </li></ul></ul><ul><ul><li>Engagement:  Diminishing returns, but still quite effective. </li></ul></ul>
  • 29. Mid-Sized Audiences <ul><li>This is the nebulous area for most bloggers where AdSense feels like a rip-off, but it's still a struggle to find alternative income. </li></ul>> 50,000 pageviews a month. < 500,000 pageviews a month. <ul><li>Stuff that Will Work </li></ul><ul><ul><li>Sponsorship: You'll start to see diminishing returns, but still effective. </li></ul></ul><ul><ul><li>CPM: Still your best bet, but now they'll talk to you! </li></ul></ul><ul><ul><li>Videos and Podcasts: Sell like sponsors or at upper end, talk to boutique ad firms like Federated Media. </li></ul></ul>
  • 30. Large Audiences <ul><li>You've made it. You're probably making more money than I am.  Why are you listening to me at this point? </li></ul>> 500,000 pageviews a month. <ul><li>Stuff that Will Work: </li></ul><ul><ul><li>Pretty much anything. </li></ul></ul>
  • 31. Large Audiences <ul><li>You've made it. You're probably making more money than I am.  Why are you listening to me at this point? </li></ul>> 500,000 pageviews a month. Stuff that Will Work: If you're still staffed small, pretty much any tactic will give you enough money to work full time on your blog at this traffic level.
  • 32. Large Audiences <ul><li>You've made it. You're probably making more money than I am.  Why are you listening to me at this point? </li></ul>> 500,000 pageviews a month. <ul><li>To Maximize Your Income:  </li></ul><ul><ul><li>Use AdSense, engagement ads, and occasionally CPA ads as remnant (or filler) ads. </li></ul></ul><ul><ul><li>Concentrate on CPM and Sponsorship. </li></ul></ul><ul><ul><li>Video ads, in all their forms, can really increase your bang for the buck ($40 CPM vs. $2 CPM). </li></ul></ul><ul><ul><li>Boutique ad firms or In-House sales are viable options. Beware the commissions. </li></ul></ul>
  • 33. Monetizable Content You Can Create. <ul><li>Text - Monetize with Ads. Your text-based blog posts. </li></ul><ul><li>Text - Monetize by Selling. Whitepapers, eBooks, transcripts. Good incremental income as a small blogger, possible profit center as a big blogger. </li></ul><ul><li>Text - Monetize w/Freelancing. Doing an investigative piece? Focusing in on a series? Shop it around to blogs and news sites up your food chain. </li></ul><ul><li>Video - Monetize with Ads. Keep in mind, unless you have direct sales or sponsors, you'll need a  large subscriber base (>500k). </li></ul><ul><li>Video - Partner w/Marketers Boutique marketers frequently tap video producers to use their content in online video ads (see Boing Boing and iJustine). </li></ul><ul><li>Audio - Good Luck! </li></ul>
  • 34. List of Ad Networks <ul><li>(Fuller list with descriptions to be available at SiliconANGLE and rizzn.com). </li></ul>
  • 35. Questions and Answers... <ul><li>Have any questions for me? </li></ul><ul><li><guesswho@rizzn.com> </li></ul>

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