What Is Multi Channel Retail?: Benefits, Challenges and Impacts
by Rizwan Tayabali, Social Enterprise Consultant at Social Effect on Jun 09, 2008
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Multi-channel retailing is a deceptively easy concept. Simple in terminology, but complex to ...
Multi-channel retailing is a deceptively easy concept. Simple in terminology, but complex to
explain and even more so to deliver. This paper provides an overview of what it is about, covering the
drivers, benefits, challenges and organizational changes needed to get there.
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