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Changing Business Trends
Changing Business Trends
Changing Business Trends
Changing Business Trends
Changing Business Trends
Changing Business Trends
Changing Business Trends
Changing Business Trends
Changing Business Trends
Changing Business Trends
Changing Business Trends
Changing Business Trends
Changing Business Trends
Changing Business Trends
Changing Business Trends
Changing Business Trends
Changing Business Trends
Changing Business Trends
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Changing Business Trends

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  • 1. Today’s Business Realities & Trends
  • 2. TODAY’S BUSINESS SCENARIO <ul><li>Extremely stiff competition </li></ul><ul><li>Increasing awareness exposure abundance of information </li></ul><ul><li>Lot of choices &amp; options </li></ul><ul><li>Cost consciousness – ask value for money </li></ul><ul><li>Demanding customer </li></ul><ul><li>Changing loyalties &amp; preferences with the changing circumstances. </li></ul>
  • 3. <ul><li>Before we talk further, lets analyze the </li></ul><ul><li>External Environment </li></ul><ul><li>Business realities are rapidly and continuously changing </li></ul><ul><ul><li>Business environment is changing </li></ul></ul><ul><ul><li>customers are changing ( More informed) </li></ul></ul><ul><ul><li>Demands and expectations are changing </li></ul></ul><ul><ul><li>Brand perceptions and brand images are changing </li></ul></ul>
  • 4. <ul><ul><li>Products are changing </li></ul></ul><ul><ul><li>Competition is changing </li></ul></ul><ul><ul><li>Socio-Economic conditions are changing </li></ul></ul><ul><ul><li>Decision making parameters are changing….. </li></ul></ul><ul><li>How are we reacting …… </li></ul><ul><ul><li>Sleeping </li></ul></ul><ul><ul><li>Observing </li></ul></ul><ul><ul><li>Waiting </li></ul></ul><ul><ul><li>Preparing </li></ul></ul><ul><ul><li>Reacting OR </li></ul></ul><ul><ul><li>Adapting </li></ul></ul>
  • 5. <ul><li>To Change </li></ul><ul><li>Or </li></ul><ul><li>At least </li></ul><ul><li>Analyse and check </li></ul>THIS SIMPLY ESTABLISHES THE FACT THAT THERE IS A DESPERATE AND URGENT NEED
  • 6. <ul><li>It is a human nature (Universal) </li></ul><ul><li>Change Resistance </li></ul><ul><li>You try to break inertia </li></ul><ul><li>So </li></ul><ul><li>There is an equal &amp; opposite reaction. </li></ul><ul><li>Over the period we adjust and set ourselves </li></ul><ul><li>to a fixed pattern and style of working. </li></ul><ul><li>Norms and practices are established and </li></ul><ul><li>being followed </li></ul><ul><li>for days, for week, for months &amp; for years </li></ul>
  • 7. OPTIONS AVAILABLE TO US <ul><li>Continue the way we are doing </li></ul><ul><li>(And hope for desirable results) </li></ul><ul><li>Close our eyes and ears </li></ul><ul><li>Wait and See </li></ul><ul><li>Deceptive Lethargic Ignorant </li></ul><ul><li>Complacent Optimistic </li></ul>
  • 8. 1. Ignorance 2. Information 3. Knowledge 4. Arrogant 5. Indifferent 6. Rejection 7. Realization 8. Acceptance 9. Willingness 10.Conviction 11. Commitment 12. Actions 13. Results Revival Change Process:
  • 9. SUCCESS OF TODAY SHOULD NOT BE CONSIDERED AS A GUARNTEE FOR SUCCESS OF TOMORROW ! YOU HAVE TO FETCH IT AGAIN &amp; AGAIN &amp; AGAIN ………….
  • 10. CUSTOMERS REQUIREMENTS <ul><li>Needs </li></ul><ul><li>Desires </li></ul><ul><li>Expectations </li></ul><ul><li>Latent desires </li></ul><ul><li>Un-defined, un-told attributes </li></ul>
  • 11. PRODUCT EVOLUTION <ul><li>Functional Requirement </li></ul><ul><li>Safety &amp; Security </li></ul><ul><li>Added Features </li></ul><ul><li>Appearance </li></ul><ul><li>Convenience &amp; Comfort </li></ul><ul><li>Psychological Obsolescence </li></ul><ul><li>Cosmetics </li></ul>
  • 12. CUSTOMER SATISFACTION HIERARCHY <ul><li>Compulsion </li></ul><ul><li>Free Acceptance </li></ul><ul><li>Satisfaction </li></ul><ul><li>Pleasure </li></ul><ul><li>Happy </li></ul><ul><li>Delighted </li></ul><ul><li>Partnership </li></ul><ul><ul><ul><ul><li>…… </li></ul></ul></ul></ul>
  • 13. <ul><li> LESS </li></ul><ul><li> &amp; </li></ul><ul><li> MORE </li></ul>SYNDROME
  • 14. <ul><li>COST </li></ul><ul><li>MACHINES </li></ul><ul><li>EXPENSES </li></ul><ul><li>MANPOWER </li></ul><ul><li>REJECTION </li></ul><ul><li>RESOURCES </li></ul><ul><li>OVERTIME </li></ul><ul><li>SALE </li></ul><ul><li>PROFIT </li></ul><ul><li>GROWTH </li></ul><ul><li>MARKETSHARE </li></ul><ul><li>PANETRATION </li></ul><ul><li>RETURNS </li></ul><ul><li>CUSTOMERS </li></ul>LESS MORE
  • 15. PRODUCT PRICE SERVICE QUALITY
  • 16. Marketing Excellence Purchasing Excellence Manufacturing Excellence Business Excellence
  • 17. WHAT ARE THE OPTIONS ! <ul><li>MAN </li></ul><ul><li>MACHINE </li></ul><ul><li>MATERIAL </li></ul><ul><li>TECHNOLOGY </li></ul><ul><li>PROCESS &amp; SYSTEM </li></ul><ul><li>IMPROVEMENT IN ALL THESE AREAS REQUIRES FINANCIAL COMMITMENTS </li></ul>
  • 18. CAN YOU COMPARE <ul><li>SINGAPORE AIRLINE VS PIA </li></ul><ul><li>LG VS PHILIPS </li></ul><ul><li>HONDA VS HYUNDAI </li></ul><ul><li>TCS VS PAKISTAN POST </li></ul><ul><li>LUX VS CAPRI </li></ul><ul><li>TAPAL VS LIPTON </li></ul><ul><li>PEPSI VS PAKOLA </li></ul><ul><li>AKUH VS LNH </li></ul><ul><li>AMI VS PRESTON </li></ul><ul><li>FM VS AM </li></ul>

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