Exhibitions

509 views
420 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
509
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Exhibitions

  1. 1. The New Age Marketing Concepts
  2. 2. Traditional Marketing Limitations : Very Expensive Last for a maximum of 2-3 days Limited Geographical reach No tool to measure Reach unwanted audience
  3. 3. Benefits of Internet MarketingReach GloballyExhibitors/ Visitors look for expos in Search EnginesInformation /Ads will be available 24/7Get more information instantlyCreate varieties of ads (Specific to each sector)Track the advertisement or campaignAudience can take action immediatelyPlace ads in highly targeted website, forums and industrial blogs
  4. 4. Types of Internet Marketing Search Engine Optimization (SEO)Marketing Search Engine Marketing (SEM) Banner Advertisement Social Media Marketing (SMM)
  5. 5. PPC Vs Organic PPC PPCMarketing Organic * PPC- Pay Per Click
  6. 6. Organic Result Most visitors prefer Organic over PPC Can be achieved by doing SEO Place the website on first page for the selected keywordsPPC Result (SEM ) Traffic can start flowing immediately once the campaign starts Pay only when you receive the traffic Target the audience on geographical basis Control over budget, time and placement of the ads Reports and Analysis of the campaign Place the ads based on the content (contextual marketing )
  7. 7. Contextual Marketing <<< Back
  8. 8. Managed Display Advertisement Place the banner ads in most targeted websites Pay only when visitor clicks on the ads Get unlimited impression without paying Follow the visitor using Re-marketing codes Excellent media for branding Place the ads in News, Business even forums Target multiple website with same budget Control over budget, time and placement of the ads Reports and Analysis of the campaign
  9. 9. Sample-NDTV
  10. 10. Sample -NASDAQ
  11. 11. Sample-The Telegraph <<< Back
  12. 12. Social Media MarketingEngage Exhibitors / Visitors using social mediaUpdate about the events and latest bookings / SpeakersRun online campaign to create awareness about the industryMore likes in Face book creates hype
  13. 13. Sample -Govt. of KarnatakaSome Facts
  14. 14. Sample -Govt. of Karnataka <<< Back
  15. 15. Some of the sites can be targeted Trade Shows World Wide http://tradeim.com/ http://www.biztradeshows.com/ http://tradefairdates.com/ http://www.tradeshows-biz.com/ http://www.tradechakra.com/ http://www.hellotrade.com/ http://tradeshowalerts.com/ http://www.tradeshowz.net http://tradefairdates.com/
  16. 16. Aero / Defensehttp://indiandefencereview.com/ http://defencenews.in/http://www.asian-defence.net/http://www.militaryfactory.com/ http://wareye.com/ http://www.sae.org/ http://www.space.com/ http://www.defencetalk.com/ http://defenceforumindia.com/
  17. 17. Economics / Business http://www.economywatch.com/ http://www.nasdaq.com/ http://www.bseindia.com http://www.financialexpress.com/ http://business-standard.comhttp://www.thehindubusinessline.com/http://www.thehindubusinessline.com/http://economictimes.indiatimes.com/ http://www.reuters.com/ http://www.moneycontrol.com http://www.asklaila.com http://www.telegraph.co.uk/ http://www.express.co.uk http://www.deccanherald.com/ http://www.world-newspapers.com http://indiatoday.intoday.in/
  18. 18. Economics / Business http://www.economywatch.com/ http://www.nasdaq.com/ http://www.bseindia.com http://www.financialexpress.com/ http://business-standard.comhttp://www.thehindubusinessline.com/http://www.thehindubusinessline.com/http://economictimes.indiatimes.com/ http://www.reuters.com/ http://www.moneycontrol.com http://www.asklaila.com http://www.telegraph.co.uk/ http://www.express.co.uk http://www.deccanherald.com/ http://www.world-newspapers.com http://indiatoday.intoday.in/
  19. 19. Trade Website Power http://industry-focus.net/ http://www.alibaba.com/ http://electrical-engineering-portal.com/ http://www.indiamart.com/ http://www.electricalquizzes.com/ http://www.trademart.in/ http://power.indiabizclub.com/ http://www.tradeindia.com/ Construction http://www.constructionupdate.com http://jimtrade.com/ http://projectsinfo.in/ http://projectreporton.com/ Education Business Directories http://www.education.com/ asklaila.comhttp://www.educationforallinindia.com/ http://www.sulekha.com http://brighthubeducation.com/ http://www.list-of-companies.org
  20. 20. Call or e-mail us to get the best deal and make your Exhibition a SUCCESS www.innoveins.com contact@innoveins.com +91-9538867822

×