Pakistan Mobile Communications Limited , better known as Mobilink GSM .
Mobilink has 28.24 million customers by March 2009.
Mobilink's Head office is located in Mobilink House, 1 A Kohistan Road, F-8 Markaz Islamabad.
Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan.
Company Background & History Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan by MOTOROLA Inc.later it was sold to Orascom, an Egypt-based multi-national company.
MISSION STATEMENT “ To be the unmatchable mobile system of communications in Pakistan this provides the best value to its customers, employees, business partners and shareholders
MOBILINK'S VISION “ To be the leading telecommunication services provider in Pakistan by offering innovative communication solutions of our customers while exceeding shareholder value and employee expectations”
ORGANIZATION STRUCTURE Total Strength of Employees: Over all: (Total 4500) Top Managers 75 Middle Managers 750 Line Managers 3675
ORGANIZATION STRUCTURE TOP MANAGERS President and CEO Rashid Khan Chief Information Officer Tariq Rashid V.P H.R, Administration & Security Ali Raza Mehdi
ORGANIZATION STRUCTURE TOP MANAGERS Vice President Marketing Bilal Munir Sheikh Vice President Customer Care Irfan Akram Vice President & Head of Broadband Business Division. Mustafa Peracha Vice President Corporate Affairs Agha Qasim
Product line and Categories Mobilink offers both Pre-paid and Post-paid services. indigo JAZZ Post-paid Pre-paid
Mobilink Indigo and jazz have 15 more products given below
Post-paid plans 100 Package 400 Package Pricing Strategy of Mobilink Sms all network 0.2 Other operators 1.50/min Call <Mobilink> 1.25/min Free mins 100 Line rent Rs 100 Sms all network 0.75 Other operators 1.50/min Call <Mobilink> 1.00/min Free mins 400 Line rent Rs 400
Post-paid plans 900 Package 1500 Package Sms all network 0.75 other Network 1.50/min Call <Mobilink> 0.75/min Free Gprs 100 MB Free mins Rs 900 Line rent Rs 900 Sms all network 0.50 other Network 1.25/min Call <Mobilink> 0.50/min Free Gprs 250 MB Free mins Rs 1500 Line rent Rs 1500
International Dialing Prepaid Price Plans Package Zone 1 Package Zone 2 Rs 2.35/min Jazz Budget Rs 3.00/min Jazz Ladies First Rs 3.00/min JazzOctaine Rs 2.35/min Jazz Easy Rs 8.00/min Jazz Budget Rs 8.00/min Jazz Ladies First Rs 8.00/min JazzOctaine Rs 8.00/min Jazz Easy
International Dialing Prepaid Price Plans Package Zone 3 Package Zone 4 Rs10.99/min Jazz Budget Rs10.99/min Jazz Ladies First Rs10.99/min JazzOctaine Rs10.99/min Jazz Easy Rs17.00/min Jazz Budget Rs17.00/min Jazz Ladies First Rs17.00/min JazzOctaine Rs17.00/min Jazz Easy
International Dialing Prepaid Price Plans Package Zone 5 Rs20.00/min Jazz Budget Rs20.00/min Jazz Ladies First Rs20.00/min JazzOctaine Rs20.00/min Jazz Easy
MARKEITNG STRATEGIES Product In the maturity stage they have modified the brand JAZZ and INDIGO. Jazz is widely available in more than 5000+ cities, towns and villages with service code (0300, 0301,0302,0303,0306,0307 and 0308) Mobilink another brand INDIGO is also having good recognition in the market.
Price In this stage they had not as lowered down their price of Sim and the calling charges, like their competitors (UFONE, TELENOR, and WARID) had done. Because they want to get more of the profit.
Promotion In the maturity stage, the company is using different promotional strategy to retain the exisisting customers and to attract the competitor’s customers. Mobilink has made the ads in which they want to portray the image of Mobilink with the Pakistan.They have made the ad in which NAJAM SHIRAZ sung a song “Hum Bolain Mohabbat ki zaban”.
Place The distribution channel of Mobilink also are.. Manufacturer Retailer Consumer Manufacturer Franchiser Consumer Manufacturer Jobber Consumer
Mobilink Management Style Strategic Business Department Business Communications Department Project Management Department Operations & Customer Care Department IT Department Creativity & Content Management Department Finance & Accounting Department Administration & HR Department
CORPORATE SOCIAL RESPONSIBILITY Mobilink believe CSR to be a continuing commitment by our company to contribute to economic devolvement while improving the quality of life of our workforce, their families, the community and society at large.