Tugas perilaku konsumen 2
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Tugas perilaku konsumen 2

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Tugas perilaku konsumen 2 Tugas perilaku konsumen 2 Presentation Transcript

  • Faktor yang mempengaruhi pembelian Budaya Sosial Pribadi Psikologis
  • • Bagan Budaya Sub-Budaya Kelas Sosial
  • Kelompok Acuan KKeluargaPeran & Status
  • Pekerjaan Gaya Hidup Situasi Ekonomi PekerjaanUmur dan Tahap Daur Hidup
  • Motivasi Keyakinan Pengetahuan SikapPersepsi
  • Kebutuhan akan aktualisasi diri(pengembangan diri)Kebutuhan akan status&penghargaan diriKebutuhan Sosial(cinta,teman,dll)Kebutuhan akan rasa amanKebutuhan Fisiologis (haus,lapar)
  • Wikipedia.orghttp://adityacrosmogear.blogspot.com/2012/11/prilaku-konsumen.htmlhttp://dimasme.blogspot.com/Ilustrasi komik : www.facebook.com/KartunNgampus