Public opinion battle in Gaza conflict
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Presented at the U.S - Islamic World Forum in Doha 2010 (www.dohanetwork.org) A case study of how New Media was used during the Gaza War and the Iranian Election unrest. *refer to slide notes for details of each slide
![Riyaad Minty ( riyaadm.com) Head of Social Media, Al Jazeera @riy on twitter gtalk: [email_address]](https://image.slidesharecdn.com/brookings-doha-v1-100221073902-phpapp01/85/new-media-for-civic-engagement-us-islamic-world-forum-1-320.jpg)
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Public opinion battle in Gaza conflict
- 1. Riyaad Minty ( riyaadm.com) Head of Social Media, Al Jazeera @riy on twitter gtalk: [email_address]
- 2. Operation Cast Lead Case Study
- 3. # gaza
- 4. The war of words Help Us Win Gaza Talk Propaganda 2.0
- 5. The Israel Defense Forces, recognizing that success in neutralizing the Hamas movement in Gaza is as much a public relations challenge as a military one, has enlisted an arsenal of Internet tools to take their message directly to a global audience. – Noam Cohen, New York Times The battle for Public Opinion
- 6. Redefining Public Diplomacy "Since the definition of war has changed, the definition of public diplomacy has to change as well” - David Saranga, Israeli consulate in New York
- 10. Views from the ground …
- 11. “ Micro Reporting ”
- 12. Let the news follow you...
- 13. Crisis Mapping
- 14. Creative Commons
- 16. What happens when there is no media ...?
- 17. # iranelection
- 22. Questions? Riyaad Minty ( riyaadm.com) Head of Social Media, Al Jazeera @riy on twitter gtalk: [email_address]
Editor's Notes
- Most relevant and effective use of Twitter War time reporting
- trending topic throughout the conflict there was a gap conversations are happening no one is quoting facts / propoganda no dedicated authentic news source present
- Lots of discussion online from both sides Two main sites: helpuswin and gaza talk High noise ratio
- Public diplomacy 2.0
- There was a media blackout When there is blackout the online conversations fill the gap
- AJ Had reporters on the ground – so we were able to get information out Filter through the news and provide actual facts key assets are reporters on the ground
- not how fast you can open a twitter account
- Launched a platform to get views from citizens on the ground Was ok for first two days After communication systems were taken out, the voices on the ground went silent.
- Micro-reported the war using twitter. Updates from our correspondents and teams across the conflict area.
- Enter Ushahidi crowd sourcing crisis information - kenyan political unrest riots, south african violence against the foreigners the mashup 2nd Jan 2009 - Day 7
- Launched creative commons repository of broadcast quality footage
- Italian NGO organising medical aid, Amenesty Sometone making video game Disinvestment Israel Multimedia Editor of Radio Television Hong Kong Carte Blanche, Rai TV
- Media were not allowed to cover the protests. Very few credible eyes on the ground. As such international community relied on social media to get information out.
- Need to first understand who are the people that are tweeting. Background, demographics, areas etc. Limited to educated people in urban areas – majority are pro reformis/secularist Ahmedinajad supporters have a very small voice online comparitvely Not hearing from both sides – there is no discussion. More of a broadcast medium for people with a story to tell.
- Looking ahead – key drivers for social media usage for civic engagement.