3. By the end of this lesson…
ALL of you will be able to understand the
terms anchorage, connotation and
denotation.
MOST of you will be able to evaluate the
effect words have on an image.
SOME of you will be able to identify how
techniques are used by the media to influence
the people.
4. Key Terms
Anchorage - the words that accompany a
picture.
Denotation - What can you see in the picture?
e.g. Old man in torn clothes sitting on a
pavement
Connotation - What does the image suggest
or imply?
e.g. possibly homeless, hungry, lonely
expression
5. Discuss
The following images are from a HSBC advert
specifically for airports.
While looking at the advertisements, think
about the effect of anchorage and the
connotations and denotations of each image.
What is the company trying to suggest with
this advertisement?
What subconscious effect to the words have?