Horror FIlm Survey
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  • 1. 30% seem to watch it moderately often with only 20% each watching it either very often or extremely often. This tells me that 70% have an interest in horror films in one way or another. As the remaining 40% lack interest in horror films, 20% at least have a slight interest in them. Overall, I have found that people within the age group of 18-20 year olds have a sufficient amount of interest in horror films, more so than the other age groups. Ultimately, my initial target being 15-32 seems commendable as it seems to resonate well with the interest from the questionnaire.
  • 2. This question received a variety of answers with everyone saying a different film. Most people seem to like their chosen horror film due to the fact that they have a degree of suspense to it. One of the responses said “I like Phantasm because has sci-fi elements and an intriguing story”. This tells me that sub-genres within horror films play a big part in providing interest within the individual.
  • 3. As most seemed to have mentioned “suspense” in their answers, horror/thriller and horror/suspense seems to be the most reoccurring sub-genre a wide range of people have an interest in. 60% receiving psychological horror regarding their favourite horror movie tells me that my target audience values psychological elements in horror movies; something that makes them think and something that leads to some sort of revelation. This is further backed up by the fact that thriller/suspense ranks in second (alongside paranormal/supernatural) Most people seem to disfavour grouped cast in horror films as a convention. 40% voting for it seems to be a sufficient amount to stray away from using groups in my movie. Not only that, but it also would be very complicated to cast a whole lot of people into one short film.
  • 4. The majority of the voters seem to be influenced by the “word-of-mouth” method before they go out and watch a horror film. This shows how much they value reviews from people who they actually trust, as opposed to reviewers and bloggers online. Radio adverts receiving 0 votes shows how less of an impact it has on influencing my target audience group to go out and watch a horror film. TV adverts and critic reviews rank in second as one is visual and another is dependent on industry professionals.
  • 5. Besides cinema, the majority (35%) of the voters seem to use online video services such as YouTube and Vimeo to watch horror films. As they are some of the most popular video services online, this shows that my target audience prefers accessibility and favours the fact that they can easily watch what they want online, easily. As these two services are free, this tells me that the majority of my audience prefers not to pay for them. However, 25% of them said they wouldn’t mind accessing horror films with online pay services which shows that there is still interest. Blogs and dedicated websites come in at 3rd with 25%. I will be making my short film available in multiple platforms so that my target audience will be able to access it wherever and however they want.
  • 6. Grouped cast leads the votes with 40% which shows that it is a convention my target audience finds most overdone. This tells me that using a grouped cast would be a cliché and may not individualize my film from the rest. Iconography such as knifes, chainsaws and other usual weapons horror lovers constantly see may also end up being tiring for them which is what approximately 25% voted on. I will be avoiding these two conventions as they lead the majority of the votes and I myself find that these conventions do seem done-todeath which may bring my film’s uniqueness down.
  • 7. Suspense by far leading with 65% of the votes shows the intensity of impact it has on my target audience as far as engaging them is concerned. This tells me how vital it is for a horror movie to have as suspense is basically what an effective storyline would be based on. I’ve always planned to include plenty of suspense and thriller elements in my film but this shows me how vital it is to grab my audience’s attention and to actually engage them in my film.
  • 8. My audience seem to favour happy endings over sad (40% over 20%) which I find quite interesting as I thought they’d prefer something more intriguing. However, “mixture of both” also has the same amount of votes as “happy” which shows that they aren’t too bothered by how the ending goes – I guess it depends more on the actual story as it would be quite vague to just vote on what kind of ending one would prefer if they aren’t really aware of the story or the plot in the first place.
  • 9. This is one of the only two open questions that I included in the survey and it is regarding conventions that my audience would want to see in my horror film, personally. The responses consisted of varying ideas and some of them included the fact that they thought having a cliffhanger in the end would be tiring and lazy on the director’s part. Meanwhile, some people responded that they’d favour locations that aren’t based in a regular house like the majority of horror films are – some suggested the woods for example. However, the majority responded with the fact that they’d like twists in the story which I think is important since I don’t have any in mine as of right now. I will be improving upon this by thinking of ways I could enhance what I’ve already got which will hopefully result in my audience responding positively to my storyline.