Web Experience Management with Alfresco and Crafter rivet

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An important goal for many organizations today is achieving customer engagement, which means providing access to fresh and relevant content anytime, anywhere, through any device, all through an engaging end-user experience. Traditional Web Content Management alone is no longer sufficient, and the broader category of Web Experience Management now predominates.

This presentation covers how Rivet Logic's Web Experience Management Logic Stack, built as a major extension to Alfresco WCM, can be used to provide a complete, collaborative Web content authoring, management and publishing environment for managing the entire site visitor experience of your next generation websites.

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Web Experience Management with Alfresco and Crafter rivet

  1. 1. Web Experience Management with Alfresco and Crafter rivet Rivet Logic Webinar – September 13, 2011 Russ Danner, Senior Architect Mike Vertal, President and CEO Rivet Logic Corporation 11410 Isaac Newton Square North Suite 210 Reston, VA 20190 Ph: 703.955.3480 Fax: 703.234.7711Copyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  2. 2. Rivet Logic Overview•  Award-winning professional services focused on: o  Enterprise Content Management o  Web Experience Management o  Collaboration and Social Community Platforms o  Enterprise and Web Search•  Using Leading Open Source SoftwareCopyright © 2011. Rivet Logic Corporation. All rights reserved. 2010. Rivet Logic Corporation. All rights reserved. 2 ARTISANS OF OPEN SOURCE
  3. 3. Rivet Logic-Awards and HonorsPartner of the Year - North America Solution of the Year Award Overall Innovator Award Innovator of the YearCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  4. 4. Web Experience Management OverviewCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  5. 5. WEM – Business Drives StrategyCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  6. 6. WEM – Content is Still KingCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  7. 7. WEM – Fully FeaturedCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  8. 8. Alfresco and Crafter Technology OverviewCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  9. 9. Crafter rivet - Background •  Open source, joint development project o  Several outside contributors o  Started development in 2007 (content delivery for Alfresco WCM) o  Numerous sites in production •  Crafter Studio Extension o  Comprehensive authoring environment for WCM o  Started development in 2009 o  Leverages Alfresco Content Platform and Alfresco Share •  From WCM to Web Experience Management (WEM)Copyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  10. 10. Basic WCM With AlfrescoCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  11. 11. From WCM to… WEMCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  12. 12. From WCM to… WEMCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  13. 13. Architecture - High LevelCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  14. 14. Architecture - Key Elements engine studioCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  15. 15. Focus: Crafter Studio studioCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  16. 16. Crafter Studio Architecture studioCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  17. 17. Crafter Studio - Key Technologies studioCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  18. 18. Orbeon•  Advanced controls •  Fully interactive forms o  Rich text editor o  Rich, expressive modeling •  WYSIWYG HTML o  Dependency flow •  Copy/Paste from MS Word o  As-you-type validation o  Images and attachments o  Optional sections o  Auto-completion o  Repeated sections o  Dialogs, trees and menus o  Tabs and accordions •  Open Standard (XForms) o  Custom controls o  Advanced forms logic o  Rich user interface for•  Open Source (LGPL) business usersCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  19. 19. Alfresco Share •  Enables Collaboration - Web Editors, Authors, Producers, Reviewers, Marketers, … •  Scriptable Web Development with SpringSurfCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  20. 20. Focus: Crafter Engine engineCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  21. 21. Architecture – Content Delivery engineCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  22. 22. Content TargetingCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  23. 23. Campaign and CRM IntegrationCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  24. 24. Multi-Channel PublishingCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  25. 25. Case StudiesCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  26. 26. Full Sail University“Combining Crafter rivet with Alfresco allowed us increased flexibility, and to scale with ease.”--Mark Gersting, Senior Application Developer/Team Lead, Full Sail University Copyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  27. 27. Case Study – HBR.orgCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  28. 28. HBR E-CommerceCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  29. 29. Case Study – National AcademiesCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  30. 30. Case Study – TaylorMade GolfCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  31. 31. DemoCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE
  32. 32. Learn more… rivetlogic.com blogs.rivetlogic.com forge.rivetlogic.com youtube.com/rivetlogic twitter.com/rivetlogicCopyright © 2011. Rivet Logic Corporation. All rights reserved. ARTISANS OF OPEN SOURCE

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