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Web Experience Management for Retailers Using Alfresco and Crafter rivet
 

Web Experience Management for Retailers Using Alfresco and Crafter rivet

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    Web Experience Management for Retailers Using Alfresco and Crafter rivet Web Experience Management for Retailers Using Alfresco and Crafter rivet Presentation Transcript

    • Web Experience Management for Retailers using Alfresco and Crafter rivet Thursday, November 3rd, 2011Rivet Logic Corporation Presented By11410 Isaac Newton Square N. Emil LoretoSuite 210 Engagement DirectorReston, VA 20190 Rivet Logic CorporationPh: 703.955.3480 Fax: 703.234.7711 ARTISANS OF OPEN SOURCE
    • Agenda•  Introductions•  Evolution of the Digital Channel•  WEM in the Retail Space•  Building Your WEM Solution•  Case StudyCopyright © 2011. Rivet Logic Corporation. All rights reserved. 2 ARTISANS OF OPEN SOURCE
    • Rivet Logic Overview•  Award-winning professional services: o  Enterprise Content Management o  Web Experience Management o  Social Collaboration and Community Platforms o  Mobile and Cloud•  Using Leading Open Source SoftwareCopyright © 2011. Rivet Logic Corporation. All rights reserved. 3 ARTISANS OF OPEN SOURCE
    • Awards and Honors Partner of the Year Overall Innovator Award Solution of the Year Award North America Innovator of the YearCopyright © 2011. Rivet Logic Corporation. All rights reserved. 4 ARTISANS OF OPEN SOURCE
    • EVOLUTION OF THE DIGITAL CHANNELCopyright © 2011. Rivet Logic Corporation. All rights reserved. 5 ARTISANS OF OPEN SOURCE
    • Evolution of the Digital ChannelPhase Theme Key Introductions of…Web 1.0 Information html, scripting, client/serverWeb 2.0 Participation XML, AJAX, syndication, mashups, tagging, user generated content, collaboration, social, cloud, mobileWeb 3.0 Immersion html5, location based services, devices, semantics, augmented realityCopyright © 2011. Rivet Logic Corporation. All rights reserved. 6 ARTISANS OF OPEN SOURCE
    • Current or planned deploymentsfor enhancing customer experience source: ForresterCopyright © 2011. Rivet Logic Corporation. All rights reserved. 7 ARTISANS OF OPEN SOURCE
    • Mobile Commerce Trends  Retailers adopting mobile is 37% in 2011, up from 12% in 2010 and only 4% in 2009 source: Acquity Group 3rd Annual Mobile Audit  41% of iPad owners are interested in using it for shopping source: eMarketer  Projected 40.6 million US Tablet owners in 2012 source: eMarketerCopyright © 2011. Rivet Logic Corporation. All rights reserved. 8 ARTISANS OF OPEN SOURCE
    • Evolution of the Digital Channel Social Persuasion Ubiquity Disruptive TechnologyCopyright © 2011. Rivet Logic Corporation. All rights reserved. 9 ARTISANS OF OPEN SOURCE
    • Evolution of the Digital Channel From broadcasts to conversations Extending your brand to social and mobile channelsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 10 ARTISANS OF OPEN SOURCE
    • Evolution of the Digital ChannelWhat are your WEM priorities? Video streaming/downloading Targeted Content Facebook Contests Social Promotion Management Polls User Generated Content Ratings Email Campaigns Reviews Customer Relationship Management Localization Communities Twitter Endorsements Product Recommendations Location Based Services Mobile Product Data Management Personalization e-commerce Copyright © 2011. Rivet Logic Corporation. All rights reserved. 11 ARTISANS OF OPEN SOURCE
    • Evolution of the Digital ChannelSo what does this mean to you? Copyright © 2011. Rivet Logic Corporation. All rights reserved. 12 ARTISANS OF OPEN SOURCE
    • History of the Web Revisited WEM IN THE RETAIL SPACECopyright © 2011. Rivet Logic Corporation. All rights reserved. 13 ARTISANS OF OPEN SOURCE
    • The “C” LandscapeCopyright © 2011. Rivet Logic Corporation. All rights reserved. 14 ARTISANS OF OPEN SOURCE
    • Our Perspective ofWeb Experience ManagementCopyright © 2011. Rivet Logic Corporation. All rights reserved. 15 ARTISANS OF OPEN SOURCE
    • WEM Foundational Featuresfor Retail  Web Content Management  Product Data / Catalog  Basic Search  User Generated Content  AnalyticsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 16 ARTISANS OF OPEN SOURCE
    • WEM Emerging Piecesfor Retail  Multi-Channel Publishing   Email Campaigns, Print, Social, B2B, Cloud  Multi-Context Engagement   Mobile, Location-based Services, Social  Advanced Search   Sharding, Multi-faceted Navigation + Search  Customer Relationship ManagementCopyright © 2011. Rivet Logic Corporation. All rights reserved. 17 ARTISANS OF OPEN SOURCE
    • Defining The Approach WEM IN THE RETAIL SPACECopyright © 2011. Rivet Logic Corporation. All rights reserved. 18 ARTISANS OF OPEN SOURCE
    • What are Your WEM Goals?  Product Data / Content Management   Faster time to market of your product content?   Establish reliable systems of records  Lean and Agile Marketers   Streamline processes   Consistent Branding/Messaging across channels & geographies  Customer Engagement   Multi-context / multi-channel conversation  Localization & Personalization   Globalization of contentCopyright © 2011. Rivet Logic Corporation. All rights reserved. 19 ARTISANS OF OPEN SOURCE
    • A Holistic Planning Approach  Enhance Customer Experience   Business Model  Increased Conversions   Messaging &  Enable the Mobile Channel Engagement Strategy  Extend Social Marketing   Content Strategy   Solution Architecture Initiatives Strategy  Conversion   People  Participation Metrics Budget   Processes  Entry/Exits   Technology  Engagement  Sentiment Copyright © 2011. Rivet Logic Corporation. All rights reserved. 20 ARTISANS OF OPEN SOURCE
    • Example: Product Data ManagementWalking through the example:  Goals  Perspectives   Content Production   Content Delivery  Solution Architecture Copyright © 2011. Rivet Logic Corporation. All rights reserved. 21 ARTISANS OF OPEN SOURCE
    • Example: Product Data ManagementSample user stories:  As a product manager… I WANT TO   streamline the product data creation process   collect my product data from multiple sources   enrich it,   and publish to the various channelsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 22 ARTISANS OF OPEN SOURCE
    • Example: Product Data ManagementSample user stories:  As a marketer… I WANT TO   collaborateto create content with 3rd parties   integrate my campaigns across channels   news articles, Facebook, Twitter, email campaign, living socialCopyright © 2011. Rivet Logic Corporation. All rights reserved. 23 ARTISANS OF OPEN SOURCE
    • Example: Product Data ManagementSample user stories:  As an internal interactive designer… I WANT TO   Automate my workflow   Manage my source material   Make sure my work is applied properly and in a uniform to the brandCopyright © 2011. Rivet Logic Corporation. All rights reserved. 24 ARTISANS OF OPEN SOURCE
    • Example: Product Data ManagementSample user stories:  As a stakeholder… I WANT TO   Preview content and make edits prior to publishing   See a dashboard view of key site analytics & trendsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 25 ARTISANS OF OPEN SOURCE
    • Example: Product Data Management Product Data FlowCopyright © 2011. Rivet Logic Corporation. All rights reserved. 26 ARTISANS OF OPEN SOURCE
    • Example Solution Architecturefor Product Data AuthoringCopyright © 2011. Rivet Logic Corporation. All rights reserved. 27 ARTISANS OF OPEN SOURCE
    • Crafter Studio Screenshotsfor Product Data Authoring Acme rocket sales promotion Acme After Thanksgiving Sale Acme Road Runner Tracking System 1000 Series Acme Flame Torch 2000 Series Acme Fishing Net Acme Hammer1000 Series Acme Hammer 2000 Series Acme Hammer 3000 Series How to Catch a Road Runner Acme Hammer 4000 Series Acme Rocket 1000 Series Acme Rocket 2000 Series Acme Rocket 3000 Series Acme Rocket 4000 SeriesCopyright © 2011. Rivet Logic Corporation. All rights reserved. 28 ARTISANS OF OPEN SOURCE
    • Example Solution Architecturefor Product Data Delivery Crafter EngineCopyright © 2011. Rivet Logic Corporation. All rights reserved. 29 ARTISANS OF OPEN SOURCE
    • Mobile OptionsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 30 ARTISANS OF OPEN SOURCE
    • Harvard Business Review Store (e-commerce) FEATURED CASE STUDYCopyright © 2011. Rivet Logic Corporation. All rights reserved. 31 ARTISANS OF OPEN SOURCE
    • Case Study: HBR.org Store   Enterprise-wide content management   1M+ high value content items   Replaced Documentum and shared drives   Centralized product data assembly via AlfrescoCopyright © 2011. Rivet Logic Corporation. All rights reserved. 32 ARTISANS OF OPEN SOURCE
    • Case Study: HBR.org Store UGC ratings + comments Search + Recommendations Recommendations Engine Custom Checkout ProcessCopyright © 2011. Rivet Logic Corporation. All rights reserved. 33 ARTISANS OF OPEN SOURCE
    • Case Study: HBR.org Store Mobile channel deliveryMulti-channel publishingCopyright © 2011. Rivet Logic Corporation. All rights reserved. 34 ARTISANS OF OPEN SOURCE
    • Q&ACopyright © 2011. Rivet Logic Corporation. All rights reserved. 35 ARTISANS OF OPEN SOURCE
    • Learn more… rivetlogic.com blogs.rivetlogic.com forge.rivetlogic.com youtube.com/rivetlogic twitter.com/rivetlogic facebook.com/rivetlogicCopyright © 2011. Rivet Logic Corporation. All rights reserved. 36 ARTISANS OF OPEN SOURCE