Web Engagement for the Mobile Era
Upcoming SlideShare
Loading in...5
×
 

Web Engagement for the Mobile Era

on

  • 1,623 views

People in today's on-the-go world rely on mobile devices for accessing a variety of information. Mobile consumption of Web properties is on track to overtake conventional desktop access by 2013. To ...

People in today's on-the-go world rely on mobile devices for accessing a variety of information. Mobile consumption of Web properties is on track to overtake conventional desktop access by 2013. To achieve optimal customer engagement, enterprises need to focus on Web engagement for the mobile channel now more than ever before.

This presentation explores how mobile can be seamlessly woven into a Web engagement strategy, how to effectively deliver content across a multi-channel infrastructure with a particular emphasis on mobile devices, and how Alfresco and Crafter rivet can make it happen.

Statistics

Views

Total Views
1,623
Views on SlideShare
1,620
Embed Views
3

Actions

Likes
1
Downloads
20
Comments
0

1 Embed 3

http://a0.twimg.com 3

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Web Engagement for the Mobile Era Web Engagement for the Mobile Era Presentation Transcript

  • Web Engagement for the Mobile Era Russ Danner, Sr. Architect Presented ByRivet Logic Corporation Russ Danner11410 Isaac Newton Square N. Sr. Architect / Engagement DirectorSuite 210 Rivet Logic CorporationReston, VA 20190Ph: 703.955.3480 Fax: 703.234.7711 ARTISANS OF OPEN SOURCE
  • Rivet Logic•  Award-winning professional services focused on: o  Web Experience Management o  Enterprise Content Management o  Collaboration and Social Communities•  Using Leading Open Source Software Copyright © 2011. Rivet Logic Corporation. All rights reserved. 2 ARTISANS OF OPEN SOURCE
  • Agenda•  Driving factors•  Keys for going mobile•  Best practices•  Technical Readiness•  Demo•  QuestionsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 3 ARTISANS OF OPEN SOURCE
  • Foundational ShiftsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 4 ARTISANS OF OPEN SOURCE
  • SocialCopyright © 2011. Rivet Logic Corporation. All rights reserved. 5 ARTISANS OF OPEN SOURCE
  • LocalCopyright © 2011. Rivet Logic Corporation. All rights reserved. 6 ARTISANS OF OPEN SOURCE
  • MobileCopyright © 2011. Rivet Logic Corporation. All rights reserved. 7 ARTISANS OF OPEN SOURCE
  • Re-enforcing Trends Mobile Social LocalCopyright © 2011. Rivet Logic Corporation. All rights reserved. 8 ARTISANS OF OPEN SOURCE
  • A new era is upon usCopyright © 2011. Rivet Logic Corporation. All rights reserved. 9 ARTISANS OF OPEN SOURCE
  • The Tipping PointCopyright © 2011. Rivet Logic Corporation. All rights reserved. 10 ARTISANS OF OPEN SOURCE
  • Begin Adapting TodayCopyright © 2011. Rivet Logic Corporation. All rights reserved. 11 ARTISANS OF OPEN SOURCE
  • Social TrendsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 12 ARTISANS OF OPEN SOURCE
  • Social TrendsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 13 ARTISANS OF OPEN SOURCE
  • Local / Personal TrendsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 14 ARTISANS OF OPEN SOURCE
  • Local TrendsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 15 ARTISANS OF OPEN SOURCE
  • Mobile TrendsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 16 ARTISANS OF OPEN SOURCE
  • Mobile TrendsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 17 ARTISANS OF OPEN SOURCE
  • Putting the pieces togetherCopyright © 2011. Rivet Logic Corporation. All rights reserved. 18 ARTISANS OF OPEN SOURCE
  • Keys to going MobileCopyright © 2011. Rivet Logic Corporation. All rights reserved. 19 ARTISANS OF OPEN SOURCE
  • Key: Take a Mobile First StrategyCopyright © 2011. Rivet Logic Corporation. All rights reserved. 20 ARTISANS OF OPEN SOURCE
  • What do your Analytics say?Copyright © 2011. Rivet Logic Corporation. All rights reserved. 21 ARTISANS OF OPEN SOURCE
  • View ConstraintsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 22 ARTISANS OF OPEN SOURCE
  • View ConstraintsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 23 ARTISANS OF OPEN SOURCE
  • Not optimized for MobileCopyright © 2011. Rivet Logic Corporation. All rights reserved. 24 ARTISANS OF OPEN SOURCE
  • Optimized for MobileCopyright © 2011. Rivet Logic Corporation. All rights reserved. 25 ARTISANS OF OPEN SOURCE
  • Premium on performanceCopyright © 2011. Rivet Logic Corporation. All rights reserved. 26 ARTISANS OF OPEN SOURCE
  • Key: Get user focusedCopyright © 2011. Rivet Logic Corporation. All rights reserved. 27 ARTISANS OF OPEN SOURCE
  • Key: Remember new use profileCopyright © 2011. Rivet Logic Corporation. All rights reserved. 28 ARTISANS OF OPEN SOURCE
  • Key: Leverage unique capabilitiesCopyright © 2011. Rivet Logic Corporation. All rights reserved. 29 ARTISANS OF OPEN SOURCE
  • Key: Commit to mobileCopyright © 2011. Rivet Logic Corporation. All rights reserved. 30 ARTISANS OF OPEN SOURCE
  • Key: Create New, don’t portCopyright © 2011. Rivet Logic Corporation. All rights reserved. 31 ARTISANS OF OPEN SOURCE
  • Key: Best PracticesCopyright © 2011. Rivet Logic Corporation. All rights reserved. 32 ARTISANS OF OPEN SOURCE
  • Practice: Single Platform, Multi-channel Copyright © 2011. Rivet Logic Corporation. All rights reserved. 33 ARTISANS OF OPEN SOURCE
  • Practice: Markup matters Copyright © 2011. Rivet Logic Corporation. All rights reserved. 34 ARTISANS OF OPEN SOURCE
  • Practice: Define target resolutions ranges Copyright © 2011. Rivet Logic Corporation. All rights reserved. 35 ARTISANS OF OPEN SOURCE
  • Practice: Touch targets sizes Targets designed for slipping fingers: Drag and release inside the green area and the target should activate. Let go outside the green area and the target should cancel. If you hold the target, the target should simply highlight. Avoid hover pop-ups, they don t work very well in the mobile context. Copyright © 2011. Rivet Logic Corporation. All rights reserved. 36 ARTISANS OF OPEN SOURCE
  • Practice: Use HTML5 Copyright © 2011. Rivet Logic Corporation. All rights reserved. 37 ARTISANS OF OPEN SOURCE
  • Practice: Use SpritesCopyright © 2011. Rivet Logic Corporation. All rights reserved. 38 ARTISANS OF OPEN SOURCE
  • Practice: Consolidate and Compress CodeCopyright © 2011. Rivet Logic Corporation. All rights reserved. 39 ARTISANS OF OPEN SOURCE
  • Technical ReadinessCopyright © 2011. Rivet Logic Corporation. All rights reserved. 40 ARTISANS OF OPEN SOURCE
  • Multi-Channel AuthoringCopyright © 2011. Rivet Logic Corporation. All rights reserved. 41 ARTISANS OF OPEN SOURCE
  • Single Content, Many TemplatesCopyright © 2011. Rivet Logic Corporation. All rights reserved. 42 ARTISANS OF OPEN SOURCE
  • Multi-channel Review (Preview)Copyright © 2011. Rivet Logic Corporation. All rights reserved. 43 ARTISANS OF OPEN SOURCE
  • Multi-channel PublishingCopyright © 2011. Rivet Logic Corporation. All rights reserved. 44 ARTISANS OF OPEN SOURCE
  • WCM: Alfresco + Crafter rivetCopyright © 2011. Rivet Logic Corporation. All rights reserved. 45 ARTISANS OF OPEN SOURCE
  • High level Architecture studio deliveryCopyright © 2011. Rivet Logic Corporation. All rights reserved. 46 ARTISANS OF OPEN SOURCE
  • Demo DEMOCopyright © 2011. Rivet Logic Corporation. All rights reserved. 47 ARTISANS OF OPEN SOURCE
  • Learn More: sales@rivetlogic.com www.rivetlogic.com www.crafterrivet.orgCopyright © 2011. Rivet Logic Corporation. All rights reserved. 48 ARTISANS OF OPEN SOURCE
  • Source References  http://www.facebook.com/press/info.php?statistics  http://www.socialnomics.net/2010/05/05/social-media-revolution-2-refresh/  http://bynd.com/wp-content/uploads/2011/05/social_loco_infographic_vSCREEN.png  http://www.wsiwebsmart.com/_blog/Blog/post/Do_You_Have_a_Mobile_Marketing_Strategy  http://blog.kissmetrics.com/loading-time/  http://www.lukew.com/ff/entry.asp?933  http://www.lukew.com/ff/entry.asp?1479  http://websmx.com/dme/?Workshops:Web_Development:Mobile_Development_Primer  http://www.abookapart.com/products/mobile-first  http://www.email-marketing-reports.com/wireless-mobile/smartphone-statistics.htm#smartphones  http://www.mobileadvertisingbook.com/mobile-advertising/how-many-smartphones-are-there-in-the-us http://mobithinking.com http://www.digitalbuzzblog.com http://tag.microsoft.com/home.aspx http://www.onlinemarketing-trends.com/2011/07/yelp-celebrates-20-million-reviews.html http://money.cnn.com/2010/03/16/technology/facebook_most_visited/ http://liesdamnedliesstatistics.com/2010/09/social-network-advertising-to-hit-4-2-billion-next-year.html  http://www.socialmediadd.com/Articles.asp?ID=247  Data noted from comscore and hitwise Copyright © 2011. Rivet Logic Corporation. All rights reserved. 49 ARTISANS OF OPEN SOURCE
  • Photo ReferencesFoundational Shifts iStock_000006018710XSmall.jpg http://www.istockphoto.com/stock-photo-6018710-seismograph-machine-room-angle-view.php?st=585022dSocial iStock_000013182843XSmall.jpg http://www.istockphoto.com/stock-photo-13182843-teamwork-communication.php?st=58b6ac2 iStock_000000536442XSmall.jpg http://www.istockphoto.com/stock-photo-536442-technology.php?st=cfbf01cLocal iStock_000011944524XSmall.jpg http://www.istockphoto.com/stock-photo-11944524-business-people.php?st=2924205 Stock_000018624861XSmall.jpg http://www.istockphoto.com/stock-photo-18624861-my-location-app-on-iphone-4.php?st=53e44deMobile iStock_000018500151XSmall.jpg http://www.istockphoto.com/stock-photo-18500151-apple-ipad-and-iphone-4.php?st=d899090Re-enforcing Trends Original, Rivet Logic The Tipping Point http://4.bp.blogspot.com/-OFj9BGCasIY/TmLQt6qmJDI/AAAAAAAAArc/YLHC4CtaS6g/s1600/tipping+point+illustration.jpg http://baroneenglish.blogspot.com/2011/09/what-if-we-could-be-tipping-point.html Slide 10:Begin Adapting Today iStock_000013010529XSmall.jpg http://www.istockphoto.com/stock-photo-13010529-monarch-butterfly-emerging-from-it-s-chrysalis.php?st=a624be5Social Trends Source: http://blog.kissmetrics.com/social-media-statistics/, http://www.socialnomics.net/2011/09/01/social-media-growth-infographic/Social Trends unknownLocal Trends iStock_000005167835XSmall.jpg http://www.istockphoto.com/stock-photo-5167835-surfing-in-the-rain.php?st=767dc94Local Trends http://bynd.com/wp-content/uploads/2011/05/social_loco_infographic_vSCREEN.pngMobile Trends http://www.wsiwebsmart.com/_blog/Blog/post/Do_You_Have_a_Mobile_Marketing_Strategy/Mobile Trends UnknownPutting the pieces together iStock_000017955906XSmall.jpg http://www.istockphoto.com/stock-photo-17955906-last-puzzle-piece.php?st=a254387 Copyright © 2011. Rivet Logic Corporation. All rights reserved. 50 ARTISANS OF OPEN SOURCEKeys to going Mobile http://www.istockphoto.com/stock-photo-17273059-apple-ipad-amp-iphone-apps.php?st=0659ec3Take a “Mobile First” Strategy iStock_000017362545XSmall.jpg http://www.istockphoto.com/stock-photo-17362545-mile-one.php?st=c71a80b
  • Backup Demo SlidesCopyright © 2011. Rivet Logic Corporation. All rights reserved. 51 ARTISANS OF OPEN SOURCE
  • Alfresco ShareCopyright © 2011. Rivet Logic Corporation. All rights reserved. 52 ARTISANS OF OPEN SOURCE
  • DashboardCopyright © 2011. Rivet Logic Corporation. All rights reserved. 53 ARTISANS OF OPEN SOURCE
  • Author ContentCopyright © 2011. Rivet Logic Corporation. All rights reserved. 54 ARTISANS OF OPEN SOURCE
  • View as iPhoneCopyright © 2011. Rivet Logic Corporation. All rights reserved. 55 ARTISANS OF OPEN SOURCE
  • In context preivewCopyright © 2011. Rivet Logic Corporation. All rights reserved. 56 ARTISANS OF OPEN SOURCE
  • Backup SlidesCopyright © 2011. Rivet Logic Corporation. All rights reserved. 57 ARTISANS OF OPEN SOURCE
  • Copyright © 2011. Rivet Logic Corporation. All rights reserved. 58 ARTISANS OF OPEN SOURCE
  • Copyright © 2011. Rivet Logic Corporation. All rights reserved. 59 ARTISANS OF OPEN SOURCE
  • Social Trends Social is now the #1 internet activityCopyright © 2011. Rivet Logic Corporation. All rights reserved. 60 ARTISANS OF OPEN SOURCE
  • Social Trends 96% of people between 18 and 30years old have joined a social networkCopyright © 2011. Rivet Logic Corporation. All rights reserved. 61 ARTISANS OF OPEN SOURCE
  • Social Trends Facebook handles more traffic in a week than GoogleCopyright © 2011. Rivet Logic Corporation. All rights reserved. 62 ARTISANS OF OPEN SOURCE
  • Local TrendsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 63 ARTISANS OF OPEN SOURCE
  • Mobile TrendsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 64 ARTISANS OF OPEN SOURCE
  • Mobile TrendsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 65 ARTISANS OF OPEN SOURCE
  • Location ServicesCopyright © 2011. Rivet Logic Corporation. All rights reserved. 66 ARTISANS OF OPEN SOURCE
  • VideoCopyright © 2011. Rivet Logic Corporation. All rights reserved. 67 ARTISANS OF OPEN SOURCE
  • GesturesCopyright © 2011. Rivet Logic Corporation. All rights reserved. 68 ARTISANS OF OPEN SOURCE
  • CameraCopyright © 2011. Rivet Logic Corporation. All rights reserved. 69 ARTISANS OF OPEN SOURCE
  • MicrophoneCopyright © 2011. Rivet Logic Corporation. All rights reserved. 70 ARTISANS OF OPEN SOURCE
  • Touch Targets Touch target size should be: Generally: 35px by 35px or 9mm Minimum: 26px of 7mm Spacing between targets Minimum: 8px or 2 mm Visual targets should be no less than 60% of the target sizeCopyright © 2011. Rivet Logic Corporation. All rights reserved. 71 ARTISANS OF OPEN SOURCE
  • Pixels are not Pixels are not PixelsCopyright © 2011. Rivet Logic Corporation. All rights reserved. 72 ARTISANS OF OPEN SOURCE
  • HTML5Copyright © 2011. Rivet Logic Corporation. All rights reserved. 73 ARTISANS OF OPEN SOURCE
  • CDNCopyright © 2011. Rivet Logic Corporation. All rights reserved. 74 ARTISANS OF OPEN SOURCE
  • Look like your homepage?Copyright © 2011. Rivet Logic Corporation. All rights reserved. 75 ARTISANS OF OPEN SOURCE
  • Performance is CriticalCopyright © 2011. Rivet Logic Corporation. All rights reserved. 76 ARTISANS OF OPEN SOURCE