Building Enterprise Customer Portals With Liferay
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Building Enterprise Customer Portals With Liferay

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Remaining competitive in today's market means customer-driven companies must continue to provide their clients with added value, and one of the most effective means to achieve this is through a ...

Remaining competitive in today's market means customer-driven companies must continue to provide their clients with added value, and one of the most effective means to achieve this is through a customer portal. In addition, customer portals present an opportunity for the companies to generate revenue through strategic discovery features that expose clients to products they might be interested in.

This presentation will demonstrate how to utilize the Liferay platform, along with lessons learned, to implement successful customer portals.

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  • 1. Building Enterprise Customer Portals with Liferay July 24th, 2012 Presented By Alaaeldin El-Nattar, Vice President Rivet Logic CorporationRivet Logic Corporation114100 Isaac Newton Square N.Suite 210Reston, VA 20191Ph: 703.955.3480 Fax: 703.234.7711 ARTISANS OF OPEN SOURCE
  • 2. Rivet Logic Overview • Award-winning professional services focused on enabling: • Collaboration and Community Platforms • Enterprise Content Management • Web Content Management and Portals • Using Leading Open Source Software • Company Facts • Headquartered in Reston, VA • Regional Offices in Boston, New York City, Los Angeles • Near-shore Development Center in Costa RicaCopyright © 2012. Rivet Logic Corporation. All rights reserved. 2 ARTISANS OF OPEN SOURCE
  • 3. Rivet Logic and Liferay • Platinum Level Partner • Certified Services Partner since 2006 • Certified Training Partner • Active Community Contributor • 30+ Liferay projectsCopyright © 2012. Rivet Logic Corporation. All rights reserved. 3 ARTISANS OF OPEN SOURCE
  • 4. LIFERAY USE CASESCopyright © 2012. Rivet Logic Corporation. All rights reserved. 4 ARTISANS OF OPEN SOURCE
  • 5. Liferay Use Cases • Great fit for • Intranets • Extranets • Internal Collaboration Sites • Social Community Sites • Consumer facing Websites • Customer and Self-Service PortalsCopyright © 2012. Rivet Logic Corporation. All rights reserved. 5 ARTISANS OF OPEN SOURCE
  • 6. Liferay Use Cases • Great fit for • Intranets • Extranets • Internal Collaboration Sites • Social Community Sites • Consumer facing Websites • Customer and Self-Service PortalsCopyright © 2012. Rivet Logic Corporation. All rights reserved. 6 ARTISANS OF OPEN SOURCE
  • 7. Liferay as a Customer Portal • One of the best fits for Liferay • Site based architecture is ideal • OOTB Handles: • Membership • Permissions • Personal pages • Social collaboration and networkingCopyright © 2012. Rivet Logic Corporation. All rights reserved. 7 ARTISANS OF OPEN SOURCE
  • 8. Examples SensusCopyright © 2012. Rivet Logic Corporation. All rights reserved. 8 ARTISANS OF OPEN SOURCE
  • 9. Examples Air LiquideCopyright © 2012. Rivet Logic Corporation. All rights reserved. 9 ARTISANS OF OPEN SOURCE
  • 10. Examples TelxCopyright © 2012. Rivet Logic Corporation. All rights reserved. 10 ARTISANS OF OPEN SOURCE
  • 11. CHALLENGES & sOLUTIONSCopyright © 2012. Rivet Logic Corporation. All rights reserved. 11 ARTISANS OF OPEN SOURCE
  • 12. Challenge - Information Architecture • Information Architecture determines portal success • What information is important? • Must obtain customer feedback during design phase • What maps to a Site? • What maps to an Organization? • Role matrixCopyright © 2012. Rivet Logic Corporation. All rights reserved. 12 ARTISANS OF OPEN SOURCE
  • 13. Solution - Information Architecture • Understand Liferay’s architecture fully • Involve a customer sample during requirements definition phase • Set expectations around usability and permissions • e.g. You shouldn’t have too many roles!Copyright © 2012. Rivet Logic Corporation. All rights reserved. 13 ARTISANS OF OPEN SOURCE
  • 14. Challenge - Integration • Integration is paramount • Integration points differ from one client to another • Ease of integration is dictated by external integration points • Reusable integration layer is key • Transaction management is not easyCopyright © 2012. Rivet Logic Corporation. All rights reserved. 14 ARTISANS OF OPEN SOURCE
  • 15. Solution - Integration • Liferay’s Service Builder • An integration friendly library • Abstracts integration layer from integration destination • OOTB integrates with: • Databases • Remote APIs • Web services • REST • JSONCopyright © 2012. Rivet Logic Corporation. All rights reserved. 15 ARTISANS OF OPEN SOURCE
  • 16. Challenge - Flexibility • Short-term vs Long-term thinking • Solution must be flexible to handle new requirements • Solutions must allow for implementation of new features • Users now expect Web based solutions to constantly evolve and get betterCopyright © 2012. Rivet Logic Corporation. All rights reserved. 16 ARTISANS OF OPEN SOURCE
  • 17. Solution - Flexibility • Liferay as a platform allows for: • Implementation of custom applications • Customization of any part of Liferay’s core functionality - safely • Development using almost all standard frameworks • Pluggable customizationsCopyright © 2012. Rivet Logic Corporation. All rights reserved. 17 ARTISANS OF OPEN SOURCE
  • 18. Challenge - Branding • Customers have different logos • Personalized customer experience is preferable • Look and feel • Application behaviorCopyright © 2012. Rivet Logic Corporation. All rights reserved. 18 ARTISANS OF OPEN SOURCE
  • 19. Solution - Branding • Liferay Themes allow each customer to have a different look and feel within one Liferay instance • Customer sites can have unique customer related meta-data if needed • Site based architecture allows for per- customer personalizationCopyright © 2012. Rivet Logic Corporation. All rights reserved. 19 ARTISANS OF OPEN SOURCE
  • 20. INNOVATIONCopyright © 2012. Rivet Logic Corporation. All rights reserved. 20 ARTISANS OF OPEN SOURCE
  • 21. Innovation • Customer interactions do not have to be unidirectional • Think outside the box • B2C interaction is typical • Dashboards • Customer service • C2C interaction is a powerful concept • Social collaboration between customers could be a good revenue generatorCopyright © 2012. Rivet Logic Corporation. All rights reserved. 21 ARTISANS OF OPEN SOURCE
  • 22. DEMOCopyright © 2012. Rivet Logic Corporation. All rights reserved. 22 ARTISANS OF OPEN SOURCE
  • 23. Q&ACopyright © 2012. Rivet Logic Corporation. All rights reserved. 23 ARTISANS OF OPEN SOURCE
  • 24. Learn more rivetlogic.com blogs.rivetlogic.com facebook.com/rivetlogic youtube.com/rivetlogic twitter.com/rivetlogicRivet Logic Corporation114100 Isaac Newton Square N.Suite 210Reston, VA 20191Ph: 703.955.3480 Fax: 703.234.7711 ARTISANS OF OPEN SOURCE