Building Engaging Customer Experiences Powered by MongoDB
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Building Engaging Customer Experiences Powered by MongoDB

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This presentation discusses the challenges many organizations face in providing fine-grained personalization, and how a modern database like MongoDB can be used to help businesses better leverage......

This presentation discusses the challenges many organizations face in providing fine-grained personalization, and how a modern database like MongoDB can be used to help businesses better leverage the data they already have in separate systems by making meaningful connections and creating interactions of value.

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  • 1. Building Engaging Customer Experiences Powered By MongoDB Presented By: Alaaeldin El-Nattar EVP Client Services Rivet Logic Corporation May 2014
  • 2. Who We Are
  • 3. 3 •  Award-winning Professional Services Focused On: •  Portals •  Web Content Management •  Digital Asset Management •  Social Intranets/Extranets •  Mobile Applications •  Platinum Partners for Leading Open Source Software: Rivet Logic Overview
  • 4. 4 •  Headquartered in Reston, VA •  Regional Offices in Boston, New York City, Dallas, Los Angeles •  Near-shore Development Center in Costa Rica •  Founded in 2005 •  70+ employees and growing Rivet Logic Overview
  • 5. 5 •  MongoDB implementation partner for 2+ years •  Helping organizations build enterprise solutions powered by MongoDB –  Kick-start Package –  Tailored Proof of Concept –  Full Implementations •  Innovating with MongoDB in the open source community through contributions –  Crafter Social –  Crafter Profile Rivet Logic and MongoDB
  • 6. What do organizations need?
  • 7. 7 Increase Adoption
  • 8. 8 Increase Customer Retention
  • 9. 9 Capitalize on Human Creativity and Innovation
  • 10. 10 Create Personalization via Targeted High Quality Content
  • 11. OK, so what’s the problem?
  • 12. 12 Technology Is Limiting
  • 13. 13 Customer/Employee Data is Silo’d in Disparate Systems
  • 14. 14 We’re Not Using the Data We Have Effectively
  • 15. So what are organizations doing today?
  • 16. 16 Commenting Engines
  • 17. 17 Standalone content apps (forums, blogs, wikis)
  • 18. 18 Traditional Databases
  • 19. 19 BI Tools
  • 20. What’s missing?
  • 21. 21 View of customer data is not holistic
  • 22. 22 Interactions don’t carry over across different applications
  • 23. Pillars of a good solution
  • 24. 24 •  Technology agnostic 1. Flexibility •  Reinvent without affecting infrastructure
  • 25. 25 2. Scalability Without Losing Performance
  • 26. 26 3. Visibility
  • 27. 27 4. Insight
  • 28. Case Study AT&T Wireless Online Development Center
  • 29. 29 http://developer.att.com
  • 30. 30 •  Existing applications are not being heavily utilized –  Blogs –  Forums •  Finding interesting content is not easy –  Search vs Discovery •  Collaboration value is dispersed Challenge
  • 31. 31 •  Create a holistic coherent view of user generated content •  User feedback that carries over from one application to another…seamlessly –  Virtual forums •  Maintain a dynamic customer profile Solution
  • 32. 32 Technology
  • 33. 33 Crafter Social / Crafter Profile
  • 34. 34 Crafter Social / Crafter Profile
  • 35. 35 Crafter Social / Crafter Profile
  • 36. 36 How It Works - BEFORE BLOG Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque pretium aliquet nibh sit amet tincidunt. Proin consequat condimentum sollicitudin. Phasellus sit amet urna mi, a consequat augue. Fusce congue pulvinar risus, eget gravida lectus congue ut. Nam fringilla, neque eget adipiscing pulvinar, arcu eros sodales enim, vitae gravida. FORUM
  • 37. 37 How It Works - AFTER BLOG Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque pretium aliquet nibh sit amet tincidunt. Proin consequat condimentum sollicitudin. Phasellus sit amet urna mi, a consequat augue. Fusce congue pulvinar risus, eget gravida lectus congue ut. Nam fringilla, neque eget adipiscing pulvinar, arcu eros sodales enim, vitae gravida. VIRTUAL FORUM
  • 38. 38 Crafter Profile
  • 39. 39 •  With MongoDB we have –  Flexibility - Create new apps without revisiting infrastructure –  Scalability - We can store large amounts of data and query without hurting performance –  Visibility - Data is structured in an intuitive way allowing easy translation from raw data to something actionable –  Insight - Flexible data structures and queries pave the way for creativity and innovation MongoDB Is An Enabler
  • 40. 40 Questions?
  • 41. 41 Learn More… rivetlogic.com blogs.rivetlogic.com facebook.com/rivetlogic youtube.com/rivetlogic twitter.com/rivetlogic