• Like
Emerge 2012
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Published

 

Published in Business , Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
442
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Ultimate Networking Event For “Emerging” Hispanic Professionals
  • 2. What is EMERGE? • A unique experience for Hispanic “Emerging” professionals to expand their network and to enhance their personal development. •Takes the traditional networking venues and elevates the conversation and experience to target the Hispanic professionals lifestyle. •It is the first event of its kind to bring together future Hispanic business leaders and give them the tools and motivation they need to go back and make an impact in their respective fields and communities. •EMERGE educates, motivates and empowers Hispanic professionals, teaches how to profit and succeed in today’s rapidly changing world.
  • 3. Poder Hispanic Magazine USA- Edition Circulation: 400,000 Audience: 1,247,000 FP4C 1x Rate : $ 32,000 Demographics •Gender Male 58% Female 42% •Average Age : 45 •Marital Status Married 43% -Not Married 57% •Education Graduated College or more 75% Master degree/MBA/PHD 34% •Employment Status CEO/Business Owner 41% Other C-Level 3% VP 3% Managing Director 8% Manager 24% Associate 21%
  • 4. The rationale behind EMERGE • Hispanics are the fastest growing segment of entrepreneurs and small business owners in the US • Professional Latinos 25-40yrs have limited peer/peer networking and professional enhancement opportunities • Traditional outreach to this target has not yet yielded a strong corporate ROI • Presently there are no national organizations targeting Latino emerging professionals
  • 5. Choosing the right location for EMERGE Every year the EMERGE event takes place in major US cities with a large Hispanic population • 2008 Miami, Los Angeles, Dallas • 2009 Atlanta, Chicago, Denver • 2010 New York, Houston, Louisville, Orlando • 2011 Dallas, Washington DC, Miami, Los Angeles • 2012 San Antonio (March), Charlotte (June), Chicago (August), Miami (November) Hispanic Population (in millions) Chicago #7 2.0M #2 San Francisco/Oakland 1.5M #5 New York Chicago 4.5M 1.9M #1 Los Angeles 8.1M #8 #4 Phoenix Dallas 1.4M 1.8M #3 #9 San Antonio Houston 1.3M #10 2.1M #4 Miami Welasco/Brownsville 2.0M 1.1MSource: Synovate, 2010
  • 6. The EMERGE Experience Location: Upscale, modern venuesIn DC, The Donovan House In New York & Dallas, W Hotel In Orlando, Grand Bohemian In LA, The Standard Downtown In Miami, The Epic Hotel
  • 7. The EMERGE Experience Attendees: 200 - 250 persons per venue Networking and Interaction
  • 8. The EMERGE Experience Networking program with leading corporate CEOs, civic leaders, entertainers, and Latino entrepreneurs participating in inspiring, informative panels.
  • 9. 2011 EMERGE SPEAKERS•Moderator and Editor in Chief of Poder •Moderator Veronica Villafane; Journalist, Hispanic Magazine: David Adams Producer, News Anchor •Luis Fernandez; President of •Patricia Riggen; Producer, DirectorEntertainment & UVN Studios for Univision •Leon Ichaso; Writer, Director •Amelia Vega; former Miss Universe, •Fabian Castro; Vice President of entrepreneur and singer, Multicultural Marketing, Universal Pictures •Roger Duarte; Owner, Operator of •Gustavo Lopez; Executive Vice President George Stone Crab of Brand Partnerships/Digital US Hispanic, Mexico and Central America of Universal Music Latin Entertainment
  • 10. 2011 EMERGE SPEAKERS •Moderator: Gustavo Bujanda; Vice •Moderator: Alicia Menendez; Senior President, The Axis Agency-Weber Advisor, NDN and The New Policy Institute Shandwick •Raul Magdaleno; Community Leader, •Ingrid M. Duran; Co-founder & Principal,Special Assistant to the Dean, Department D&P Creative Strategiesof Diversity and Community Engagement, •Roderic Olvera Young; Senior Vice Southern Methodist University (SMU) President, Chair of Global Reputation •Nina Vaca; Chief Executive Officer, Management Practice, MSLGROUP, Pinnacle Technical Resources, Inc. Washington DC •Janine Chapa, CLU, ChFC, CASL; Vice •Victor Anger; Vice President, Agency in President – Agency in the Texas Zone, the Mid-Atlantic, State Farm State Farm •Abraham Salum; Celebrity Chef
  • 11. The EMERGE Experience Networking Reception A key component of Emerge is the networking experience amongst young Hispanic professionals
  • 12. EMERGE helps you accomplish your marketinggoals as it delivers Sponsor remarks outlining company objective to support event and background of initiatives within market Signage and logo placement On-site surveying strategically opportunity for A platform for positioned so as sponsor to recruitment in an not to interfere conduct engaging with conference, focus/product Hispanic young thus evaluation in a professional encouraging a subtle, non- environment positive response invasive manner from attendees
  • 13. EMERGE InBook Recaps The perfect editorial environment for your brand Total Audience Reach: 4.8 million
  • 14. Targeted Email Blasts Pre-event registration information sent to 75,000+ potential attendees via e-mail throughout the campaign duration, four times per event for a total of 300,000 additional impressions. As well as association with local key Hispanic professional groups who promoted EMERGE on their behalf.
  • 15. Online ExposureThe EMERGE website is designed with the attendees in mind. It is complete with information on every stop throughout the year,, including speakers, venues, agendas and registration information. Total Impressions: 500,000
  • 16. Pre-Event Exposure Five call to action pages: Total audience reach of 5.2 Million
  • 17. Sponsor Benefits Reach 9.2 million with The EMERGE Experience Summary o In Book Recaps = Total audience reach 4.8 Million o Targeted email blasts = Total audience 300,000 o On Line exposure = Total Impressions 500,000 o Five FP4C call to actions = 5.2 Million
  • 18. Title Sponsor o 2 FP4C ads in Poder Hispanic Magazine o Guest speaker to represent your company at the event o Logo inclusion in event program o Name mention in all press releases o Logo inclusion in Poder Hispanic Magazine’s post coverage of event o Logo inclusion on Emerge microsite o Logo inclusion on all direct mail pieces and email blasts Total NET Investment: $65,000
  • 19. Presenting Sponsor o 1 FP4C ad in Poder Hispanic Magazine o Remarks by a sponsor representative o Promotional sampling at event o Logo inclusion in event program o Name mention in all press releases o Logo inclusion in Poder Hispanic Magazine’s post coverage of event o Logo inclusion on Emerge microsite o Logo inclusion on all direct mail pieces and email blasts Total NET Investment: $45,000
  • 20. Supporting Sponsor o Promotional sampling at event o Logo inclusion in event program o Name mention in all press releases o Logo inclusion in Poder Hispanic Magazine’s post coverage of event o Logo inclusion on Emerge microsite o Logo inclusion on all direct mail pieces and email blasts Total NET Investment: $18,000
  • 21. Partnering with EMERGE will… o Bring your brand’s message to life in a high- powered environment. o Extend your brand’s message across print, online and an established event. o Associate your brand with the highest growing minority segment of entrepreneurs and small business owners in the US.
  • 22. Thank you!For more information, please contact your Televisa Publishing + Digital Sales Executive.