• Like

Which Las Vegas Hotel wins the jackpot on Social Media?

  • 1,060 views
Uploaded on

An example competitive analytics report for Las Vegas Hotels built using Rival IQ. Rival IQ makes it simple and easy to build a market landscape of companies (e.g. Las Vegas Hotels) and to then …

An example competitive analytics report for Las Vegas Hotels built using Rival IQ. Rival IQ makes it simple and easy to build a market landscape of companies (e.g. Las Vegas Hotels) and to then report on many social media, SEO and web based metrics. All data can be exported to beautiful easy to edit PowerPoint reports such at this one for easy presenting and sharing.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,060
On Slideshare
0
From Embeds
0
Number of Embeds
7

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Which Las Vegas Hotel wins the jackpot on Social Media? A demonstration of automated competitive reporting using Rival IQ Market Landscape Las Vegas Hotels Oct 27, 2013 - Nov 9, 2013
  • 2. Key Observations From This Landscape Twitter • MGM Grand strongest overall and drives engagement with requests for RT’s • Wynn has bigger following. No engagement. Facebook • Bellagio dominates by using photos to drive engagement • Caesars Palace demonstrates volume doesn’t drive engagement Other • Little use of Google+ and LinkedIN. Could be an opportunity • Any B2C company could learn from techniques used by MGM Grand (Twitter) and Bellagio (Facebook) * This is the only non-auto-generated slide in this deck.
  • 3. Twitter
  • 4. Twitter Followers As of Nov 9, 2013
  • 5. Growth in Twitter Followers Oct 27, 2013 - Nov 9, 2013
  • 6. Tweet Volume Oct 27, 2013 - Nov 9, 2013
  • 7. Engagement Rate for Tweets Oct 27, 2013 - Nov 9, 2013 Tweet Engagement Rate The number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
  • 8. Engagement Rate for Tweets Oct 27, 2013 - Nov 9, 2013 Tweet Engagement Rate The number of retweets and favorites, per thousand followers, of this company's own tweets during this time period.
  • 9. Retweet Volume Oct 27, 2013 - Nov 9, 2013
  • 10. Retweet Volume by Day Oct 27, 2013 - Nov 9, 2013
  • 11. Tweet Volume vs. Retweet Volume Oct 27, 2013 - Nov 9, 2013
  • 12. Twitter Followers vs. Twitter Following As of Nov 9, 2013
  • 13. Facebook
  • 14. Facebook Likes As of Nov 9, 2013
  • 15. Growth in Facebook Likes Oct 27, 2013 - Nov 9, 2013
  • 16. Facebook Post Volume Oct 27, 2013 - Nov 9, 2013
  • 17. Facebook Talking About As of Nov 9, 2013
  • 18. Facebook Talking About by Day Oct 27, 2013 - Nov 9, 2013
  • 19. Engagement Rate for Facebook Posts Oct 27, 2013 - Nov 9, 2013 Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
  • 20. Engagement Rate for Facebook Posts Oct 27, 2013 - Nov 9, 2013 Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
  • 21. Facebook Post Volume vs. Engagement Rate for Facebook Posts Oct 27, 2013 - Nov 9, 2013 Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
  • 22. SEO
  • 23. Homepage Title As of Nov 9, 2013 (Slide 1 of 2)
  • 24. Homepage Title As of Nov 9, 2013 (Slide 2 of 2)
  • 25. Homepage Meta Description As of Nov 9, 2013 (Slide 1 of 2)
  • 26. Homepage Meta Description As of Nov 9, 2013 (Slide 2 of 2)
  • 27. Homepage Meta Keywords As of Nov 9, 2013 (Slide 1 of 2)
  • 28. Homepage Meta Keywords As of Nov 9, 2013 (Slide 2 of 2)
  • 29. Moz Domain Authority As of Nov 9, 2013 Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
  • 30. Moz External Links As of Nov 9, 2013 Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
  • 31. Moz Domain Authority vs. Moz External Links As of Nov 9, 2013 Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz). Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
  • 32. Rival IQ is Competitive Intelligence For Busy Marketers Be the star with automated marketing reports for your company. Try Rival IQ with our Vegas Hotels landscape now: http://bit.ly/VegasHotels_RIQ